Why Read This
Reach marketing helps potential customers discover your brand and offerings and, in social as in other channels, requires a mix of tactics that's not the same as at other stages of the customer life cycle. For example, at the discover stage, you can't expect that your prospects will spontaneously visit your website or your branded pages on public social networks, so social tactics in those venues won't help you much at achieving reach. In this report, we explain which tactics will help — social advertising, influencer marketing, and advocate marketing — and how. We also provide guidance on how to pick the tactic that best meets your needs.