Why Read This
Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third of adults own a laptop today, and 9% plan to buy one in the coming six months. In the home, DVD players are nearly ubiquitous, and nearly three-quarters of households own a desktop computer. High-definition TV (HDTV) sets top the household device purchase list.