For B2C Marketing Professionals

Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

    Why Read This Report

    Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are maturing your initiatives and outlines how to apply the benchmarks to your specific business. Use these benchmarks to measure the results of internal improvements, compare yourself to your peers, and determine your next development priorities.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Metrics Monitor Momentum Toward Maturity
    • Use Benchmarks To Help Mature Your Interactive Strategy

      Study The Relationships Between Your Benchmarks
    • Supplemental Material
    • Related Research Documents