Why Read This
Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive marketers aren't as far behind as they may think. In our 2010 survey most still did not have established strategies and organizational changes. Yet marketers were starting to make progress and intended to jumpstart their social marketing plans in 2011. This report, an update to "Benchmarking Social Marketing Plans For 2011" originally published on October 14, 2010, provides a benchmark for interactive marketers working on social marketing.