Benjamin   Brown

Benjamin Brown

Sr TEI Consultant Serving B2B Marketing Professionals

Benjamin Brown is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Benjamin works with Forrester’s clients to measure and articulate the business value and financial impact of technology and process investments. He conducts case studies that combine primary interviews and surveys with Forrester's data and analyst expertise to tell the entire story for any investment, from decision drivers and market context to implementation processes and business outcomes. Benjamin’s business analyses cover services and technology vendors, partners, and buyers across a myriad of industries and domains. Further, Benjamin is embedded in Forrester’s cross-functional design thinking research as a coauthor of the report “The ROI Of Design Thinking.”

Previous Work Experience

Prior to joining Forrester, Benjamin designed and ran digital marketing campaigns for a midsize law firm. At a boutique special events company, Benjamin strategized and implemented technology and marketing campaigns for live events while providing graphic design, web development, event logistics, and account support for clients. Benjamin has directed and marketed a series of arts and music events and helped establish and promote a local business incubator.

Education

Benjamin earned his bachelor’s degree in entrepreneurship from the University of Rochester and completed a joint entrepreneurship and empowerment program offered by Syracuse University’s Whitman School of Management and Stellenbosch University in South Africa.

Benjamin Brown

Sr TEI Consultant Serving B2B Marketing Professionals

Benjamin Brown is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Benjamin works with Forrester’s clients to measure and articulate the business value and financial impact of technology and process investments. He conducts case studies that combine primary interviews and surveys with Forrester's data and analyst expertise to tell the entire story for any investment, from decision drivers and market context to implementation processes and business outcomes. Benjamin’s business analyses cover services and technology vendors, partners, and buyers across a myriad of industries and domains. Further, Benjamin is embedded in Forrester’s cross-functional design thinking research as a coauthor of the report “The ROI Of Design Thinking.”

Previous Work Experience

Prior to joining Forrester, Benjamin designed and ran digital marketing campaigns for a midsize law firm. At a boutique special events company, Benjamin strategized and implemented technology and marketing campaigns for live events while providing graphic design, web development, event logistics, and account support for clients. Benjamin has directed and marketed a series of arts and music events and helped establish and promote a local business incubator.

Education

Benjamin earned his bachelor’s degree in entrepreneurship from the University of Rochester and completed a joint entrepreneurship and empowerment program offered by Syracuse University’s Whitman School of Management and Stellenbosch University in South Africa.

Benjamin Brown's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: The ROI Of Design Thinking: Part 1, Overview

    Design Thinking Delivers Real Business Value

    May 16, 2019 Ryan Hart, Benjamin Brown

    Despite the growing acceptance and practice of design thinking across nearly every industry, practitioners struggle to quantify and articulate its benefits. As a result, companies are challenged with scaling and funding design thinking in a meaningful way. The purpose of this research is to help customer experience (CX) pros and design thinking practitioners present a more persuasive business case to their leadership and stakeholders by demonstrating the quantifiable benefits and typical returns of design thinking.

  • For B2C Marketing Professionals

    REPORT: Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    April 6, 2018 Rusty Warner, Benjamin Brown

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a convincing business case for EMT investments within the broader context of business technology (BT) investments. It further provides a return on investment (ROI) model for EMT investments using Forrester's Total Economic Impact™ (TEI) framework. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to reference with updated Forrester terminology and additional EMT research.

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