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Benjamin   Brown

Benjamin Brown

Sr TEI Consultant Serving B2B Marketing Professionals

Benjamin is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Benjamin works with Forrester’s clients to measure and articulate the business value and financial impact of technology and process investments. He conducts case studies that combine primary interviews and surveys with Forrester’s data and analyst expertise to tell the entire story for any investment, from decision drivers and market context to implementation processes and business outcomes.

Benjamin’s business analyses cover services and technology vendors, partners, and buyers across a myriad of industries and domains. He specializes in cross-functional offerings with Forrester’s market impact practice, embedding financial analysis within content marketing programs designed to help clients capture mindshare across channels. Benjamin is a coauthor of Forrester’s ROI of design thinking research series and offers expertise in building the business case for design and customer experience investments.

Previous Work Experience

Benjamin joined Forrester with five years of experience designing and running marketing campaigns, digital experiences, and technology implementations for a large law firm and clients of a boutique special events company. Benjamin has also provided business and marketing consulting services to nonprofits and companies at need, helped establish a business incubator, and directed a series of arts events.

Education

Benjamin holds a BA in entrepreneurship from the University of Rochester and is a program graduate of Entrepreneurship and Empowerment in South Africa, offered by Syracuse University’s Whitman School of Management and Stellenbosch University.

Benjamin Brown

Sr TEI Consultant Serving B2B Marketing Professionals

Benjamin is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Benjamin works with Forrester’s clients to measure and articulate the business value and financial impact of technology and process investments. He conducts case studies that combine primary interviews and surveys with Forrester’s data and analyst expertise to tell the entire story for any investment, from decision drivers and market context to implementation processes and business outcomes.

Benjamin’s business analyses cover services and technology vendors, partners, and buyers across a myriad of industries and domains. He specializes in cross-functional offerings with Forrester’s market impact practice, embedding financial analysis within content marketing programs designed to help clients capture mindshare across channels. Benjamin is a coauthor of Forrester’s ROI of design thinking research series and offers expertise in building the business case for design and customer experience investments.

Previous Work Experience

Benjamin joined Forrester with five years of experience designing and running marketing campaigns, digital experiences, and technology implementations for a large law firm and clients of a boutique special events company. Benjamin has also provided business and marketing consulting services to nonprofits and companies at need, helped establish a business incubator, and directed a series of arts events.

Education

Benjamin holds a BA in entrepreneurship from the University of Rochester and is a program graduate of Entrepreneurship and Empowerment in South Africa, offered by Syracuse University’s Whitman School of Management and Stellenbosch University.

Research Coverage

Benjamin Brown's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: The ROI Of Design Thinking: Part 2, How To Calculate

    Find Your Organization's ROI Using Forrester's Total Economic Impact Methodology

    July 15, 2020 Benjamin Brown, Sam Karpinski

    In part 1 of this two-part series on the ROI of design thinking, Forrester found that three-quarters of projects can return double their investment (or more) in design thinking — with a median per-project ROI of 229%. What's more, mature design thinking practices can realize an average ROI of 85%. This second report provides customer experience (CX) professionals and design thinking practitioners with a detailed tutorial (including an interactive calculator) on how to estimate the ROI of design thinking at their own organizations.

  • For Customer Experience Professionals

    REPORT: Forrester Infographic: The ROI Of Design Thinking

    Costs, Benefits, And Where They Come From

    November 20, 2019 Benjamin Brown, Ryan Hart

    As practitioners struggle to quantify and articulate the business impact of design thinking, organizations are challenged with scaling and funding design thinking in a meaningful way. The purpose of this infographic is to help customer experience pros and design thinking practitioners present a more persuasive business case. This at-a-glance overview illustrates the relative financial impact of typical cost and benefit categories from investing in the design thinking methodology.

  • For B2C Marketing Professionals

    REPORT: Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    July 31, 2019 Rusty Warner, Benjamin Brown

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a convincing business case for EMT investments within the broader context of business technology (BT) investments. It further provides an ROI model for EMT investments using Forrester's Total Economic Impact™ (TEI) framework. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to align with updated Forrester terminology and additional EMT research.

  • For Customer Experience Professionals

    REPORT: The ROI Of Design Thinking: Part 1, Overview

    Design Thinking Delivers Real Business Value

    May 16, 2019Ryan Hart, Benjamin Brown

    Despite the growing acceptance and practice of design thinking across nearly every industry, practitioners struggle to quantify and articulate its benefits. As a result, companies are challenged with scaling and funding design thinking in a meaningful way. The purpose of this research is to help customer experience (CX) pros and design thinking practitioners present a more persuasive business case to their leadership and stakeholders by demonstrating the quantifiable benefits and typical returns of design thinking.

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