Benjamin   Brown

Benjamin Brown

Sr TEI Consultant Serving B2B Marketing Professionals

Benjamin Brown is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Benjamin works with Forrester’s clients to measure and articulate the business value and financial impact of technology and investment decisions. Benjamin has delivered TEI business case analyses and studies for technology vendors, partners, and buyers across a myriad of industries and technology domains.

Previous Work Experience

Prior to joining Forrester, Benjamin worked for a law firm running digital marketing campaigns and for a boutique special events company creating and implementing technology solutions for live events. His experience includes technology evaluation and sourcing, web development, consulting entrepreneurs, developing and running digital marketing campaigns, project management, and graphic design.

Education

Benjamin earned a bachelor's degree in entrepreneurship from the University of Rochester.

Benjamin Brown

Sr TEI Consultant Serving B2B Marketing Professionals

Benjamin Brown is a senior consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, Benjamin works with Forrester’s clients to measure and articulate the business value and financial impact of technology and investment decisions. Benjamin has delivered TEI business case analyses and studies for technology vendors, partners, and buyers across a myriad of industries and technology domains.

Previous Work Experience

Prior to joining Forrester, Benjamin worked for a law firm running digital marketing campaigns and for a boutique special events company creating and implementing technology solutions for live events. His experience includes technology evaluation and sourcing, web development, consulting entrepreneurs, developing and running digital marketing campaigns, project management, and graphic design.

Education

Benjamin earned a bachelor's degree in entrepreneurship from the University of Rochester.

Benjamin Brown's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    April 6, 2018 Rusty Warner, Benjamin Brown

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a convincing business case for EMT investments within the broader context of business technology (BT) investments. It further provides a return on investment (ROI) model for EMT investments using Forrester's Total Economic Impact™ (TEI) framework. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to reference with updated Forrester terminology and additional EMT research.

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