Benjamin   Ensor

Benjamin Ensor

Vice President, Research Director Serving eBusiness & Channel Strategy Professionals

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Benjamin Ensor

Vice President, Research Director Serving eBusiness & Channel Strategy Professionals

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Benjamin Ensor's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing

    November 17, 2017Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies in minutes and often generate substantial revenues and profits. The success of the model means digital business strategy executives need to understand how comparison engines work. Read this report to learn who the main players are, assess their disruptive potential, and understand how to respond to comparison engines.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    November 10, 2017 Peter Wannemacher, Benjamin Ensor, Jacob Morgan

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win, serve, and engage customers, as regulators continue to promote competition. But while 2018 will bring many digital upgrades, few financial services companies will do enough to truly differentiate their brands and remain relevant to customers. Many firms risk being left behind. This brief outlines Forrester's predictions for the financial services industry in 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Follow Best Practices To Encourage Digital Money Management Use

    Processes: The Digital Money Management Playbook

    March 7, 2017 Aurelie L'Hostis, Benjamin Ensor

    Digital money management has not achieved the adoption that many digital banking executives had hoped for. This report looks at how digital business strategy executives can drive the use of digital money management by taking a systematic approach to understanding customers' needs, providing practical advice as part of a fun and easy-to-use money management experience, and using marketing and education to increase awareness and understanding. This is an update of an existing report; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Money Management, 2017

    Landscape: The Digital Money Management Playbook

    March 7, 2017 Aurelie L'Hostis, Benjamin Ensor

    Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Growing numbers of banks and wealth management firms offer money management on their websites and apps, yet few firms have achieved remarkable results to date. This report explains why. It is intended to help digital business strategy professionals understand the current state of digital money management in developed economies, what the emerging trends are, and how to develop their own digital money management propositions.

  • For CIO Professionals

    REPORT: Quick Take: UK Firms Must Drive Innovation In The Age Of The Customer, Despite Brexit

    June 24, 2016Benjamin Ensor, Martin Gill, Laura Koetzle, Pascal Matzke, Christopher McClean

    Yesterday, UK citizens voted to leave the European Union ("Brexit"). The agreements that legislators hammer out over the next two years will determine the long-term political, social, global trade, and business implications. However, the short-term uncertainties and unintended consequences will make it harder for UK businesses to keep customers and attract talent. This quick take explains how CIOs whose firms do business in the UK can prepare for these problems and help their firms win, serve, and retain customers despite the constraints.

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