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Benjamin   Ensor

Benjamin Ensor

Vice President, Research Director Serving eBusiness & Channel Strategy Professionals

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Benjamin Ensor

Vice President, Research Director Serving eBusiness & Channel Strategy Professionals

Benjamin serves eBusiness & Channel Strategy Professionals. His research explores how digital affects consumers' behavior, what motivates their use of different touchpoints for different tasks, and how new consumer touchpoints are changing consumers' relationships with companies. In particular, he specializes in understanding the effect of digital technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 17 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Benjamin Ensor's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: Follow Best Practices To Encourage Digital Money Management Use

    Processes: The Digital Money Management Playbook

    March 7, 2017 Aurelie L'Hostis, Benjamin Ensor

    Digital money management has not achieved the adoption that many digital banking executives had hoped for. This report looks at how digital business strategy executives can drive the use of digital money management by taking a systematic approach to understanding customers' needs, providing practical advice as part of a fun and easy-to-use money management experience, and using marketing and education to increase awareness and understanding. This is an update of an existing report; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Money Management, 2017

    Landscape: The Digital Money Management Playbook

    March 7, 2017 Aurelie L'Hostis, Benjamin Ensor

    Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Growing numbers of banks and wealth management firms offer money management on their websites and apps, yet few firms have achieved remarkable results to date. This report explains why. It is intended to help digital business strategy professionals understand the current state of digital money management in developed economies, what the emerging trends are, and how to develop their own digital money management propositions.

  • For CIO Professionals

    REPORT: Quick Take: UK Firms Must Drive Innovation In The Age Of The Customer, Despite Brexit

    June 24, 2016Benjamin Ensor, Martin Gill, Laura Koetzle, Pascal Matzke, Christopher McClean

    Yesterday, UK citizens voted to leave the European Union ("Brexit"). The agreements that legislators hammer out over the next two years will determine the long-term political, social, global trade, and business implications. However, the short-term uncertainties and unintended consequences will make it harder for UK businesses to keep customers and attract talent. This quick take explains how CIOs whose firms do business in the UK can prepare for these problems and help their firms win, serve, and retain customers despite the constraints.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Disrupting Finance: Digital Banks

    Digital Banks Offer A More Compelling Digital Banking Experience

    May 11, 2016 Aurelie L'Hostis, Benjamin Ensor

    Over the past few years, a wave of new digital banks like Fidor Bank, Hello bank, Jibun Bank, Moven, and Widiba have launched, competing to win customers with better digital customer experiences than those offered by established banks. These digital banks have embraced mobile and social technologies to create differentiation, using digital platforms to offer simple, convenient, and more personalized customer experiences combined with relevant guidance and advice. Read this report to learn about the leading digital banks, assess their disruptive potential, and understand how to outsmart them. This report was originally published in June 2014; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use Digital Money Management To Deliver Personalized Financial Coaching

    Vision: The Digital Money Management Playbook

    April 1, 2016Benjamin Ensor

    Digital business strategy executives must put digital money management at the heart of digital banking, help customers understand their financial situation, and use context to help customers make better financial decisions. This report outlines Forrester's vision of how digital money management will evolve into personalized financial coaching that offers customers guidance, help, and advice. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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