Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Score Your Mobile Marketing Maturity

    Assessment: The Mobile Marketing Playbook

    This report for marketers explains how to assess your mobile marketing capabilities. We find that although mobile budgets are beginning to increase, the majority of marketers are still in the early...

    • Downloads: 598
  • For Marketing Leadership Professionals

    Blog:Mobile Moments Change Everything — Check Out #MyMobileMoment And Add Your Own

    Stop thinking in terms of what you do, or how your technology works now. Start thinking in terms of the mobile moments of your customers. A mobile moment is a point in time and space when someone...

    • For Marketing Leadership Professionals

      Blog:The iPad Mini Buzz And The Smartphone/Tablet Divide

        Since the beginning of the year (with a peak in July, thanks to this Bloomberg article), there have been rumors that Apple would launch an iPad mini with a 7.85-inch display. Speculation is...

      • For Marketing Leadership Professionals

        Report:Craft A Maturity-Based Mobile Strategy

        Strategic Plan: The Mobile Marketing Playbook

        Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity or to create upside-down strategies...

        • Downloads: 716
      • For Marketing Leadership Professionals

        Report:Emerging Markets Overview: Russia

        A Global Consumer Technographics® Report

        Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

        • Downloads: 55
      • For Marketing Leadership Professionals

        Charts & Figures:Business Criteria: Analytics

      • For Marketing Leadership Professionals

        Report:The State Of Mobile Technology For Marketers, 2014

        Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part...

        • Downloads: 1125
      • For Marketing Leadership Professionals

        Report:The POST Process Drives Social Success

        Strategic Plan: The Social Marketing Playbook

        Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they want...

        • Downloads: 4463
      • For Marketing Leadership Professionals

        Blog:Another Year In Review — Revisiting 2012 Mobile Trends

        Every year for the past few years, I've been revisiting our mobile trends predictions. So let’s do it again for the 2012 Mobile Trends post I put together a year ago with my colleague Julie...

        • For Marketing Leadership Professionals

          Charts & Figures:Business Criteria: Process

        • For Marketing Leadership Professionals

          Blog:Enter the 2013 Forrester Groundswell Awards!

          [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

          • For Marketing Leadership Professionals

            Report:Choose The Right Vendor Tools To Help With Content Marketing Development And Distribution

            Tools And Technology: The Content Marketing Playbook

            Content marketing has rapidly gained marketers' attention as a new way to build deeper relationships with customers. But marketers' ability to sustain a meaningful content marketing strategy rests on...

            • Downloads: 432
          • For Marketing Leadership Professionals

            Blog:Something Like Democratic Marketing

            Set against marketing messages, I would rather listen to my neighbor’s opinion of a product. A critic’s opinion. An expert’s. Any idiot with an Internet connection, in fact...

            • For Marketing Leadership Professionals

              Report:Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)

              ForecastView Spreadsheet

              Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video...

              • Downloads: 11
            • For Marketing Leadership Professionals

              Blog:Want More Social Marketing Budget? Stop Measuring Social Engagement

              Every week I get calls from Forrester clients asking how they can measure engagement on Facebook and Twitter. And every time, I tell these marketers the same thing: You must stop measuring social...

              • For Marketing Leadership Professionals

                Blog:Silicon Valley Thought Leaders Discuss The 5 Social Media Trends You Should Care About

                Last week, a few Forresterites and special guests took a break from the end of quarter crunch to participate in a panel event in our beautiful San Francisco office. The theme of our panel was "The...

                • For Marketing Leadership Professionals

                  Report:Social Media Measurement In China

                  Marketers are increasingly funding social media programs in China, hoping for phenomenal returns. But most are still beginners at social measurement — focusing on simplistic metrics such as...

                  • Downloads: 215
                • For Marketing Leadership Professionals

                  Charts & Figures:Many Players Are Adding Value To Payments Across The Customer Life Cycle

                • For Marketing Leadership Professionals

                  Charts & Figures:Frequency With Which Urban Chinese Online Adults Watch Digital Videos

                • For Marketing Leadership Professionals

                  Blog:Where in the Customer Life Cycle do your audiences use social media?

                  You know by now that studying your audience's social behaviors is the first step in building a great social strategy. But most models for evaluating audiences’ social usage simply tell...

                  • For Marketing Leadership Professionals

                    Charts & Figures:Additional Factors To Enrich Email Valuation Models

                  • For Marketing Leadership Professionals

                    Report:How Online Video Will Challenge DVRs' Role

                    Advertisers Must Now Prepare For A Multiplatform Video Ecosystem

                    Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their...

                    • Downloads: 330
                  • For Marketing Leadership Professionals

                    Charts & Figures:Business Criteria: Data

                  • For Marketing Leadership Professionals

                    Report:Build The Case For Content Marketing On Efficiency, Differentiation, And Granular Metrics

                    Business Case: The Content Marketing Playbook

                    Content marketing doesn't exist in most CFOs' lexicons. This is because budgets for content marketing at many business-to-business (B2B) and business-to-consumer (B2C) companies simply do not exist;...

                    • Downloads: 267
                  • For Marketing Leadership Professionals

                    The Content Marketing Playbook For 2015

                    Master Content Marketing To Drive Engagement, Credibility, And Preference

                    Today's empowered consumers are in control and telling brands where, when, and how they are open to a mutually valuable exchange of information. To counter growing media fragmentation and consumer...