For Infrastructure & Operations Professionals
In-Store Technology Is Too Critical For I&O To Be Left Out
To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...
- Downloads: 764
For eBusiness & Channel Strategy Professionals
Retailers Will See Better Engagement At Last — But It Will Come From Improved Operations
eBusiness and technology management leaders are about to reap real benefits from some digital initiatives — but not all. Trying to engage shoppers via digital store experiments like beacons...
- Downloads: 396