Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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163 results in Everything

  • Shar VanBoskirk
  • For Marketing Leadership Professionals

    Report:Why Care About Combination Clickers

    The Most Valuable Searchers Click On Both Paid And Natural Listings

    Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and...

    • Downloads: 340
  • For Marketing Leadership Professionals

    Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

  • For Marketing Leadership Professionals

    Report:The Best And Worst Of Email Marketing, 2014

    Benchmarks: The Email Marketing Playbook

    This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

    • Downloads: 507
  • For Marketing Leadership Professionals

    Blog:Has Technology Changed How We Think?

    I've just started work on a report tentatively titled "How People Choose." I'm interested in studying how technology is influencing user decision processes. My hypothesis is that technology...

    • For Marketing Leadership Professionals

      Charts & Figures:Forrester Wave™: Email Marketing Vendors, Q3 '14

      An Evaluation Of Nine Enterprise-Class Email Vendors

    • For Marketing Leadership Professionals

      Report:Topic Overview: Choose The Right ESP For Your Needs

      Tools And Technology: The Email Marketing Playbook

      This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it...

      • Downloads: 467
    • For Marketing Leadership Professionals

      Report:Defining DMARC

      A New Way For Emailers To Defend Themselves Against Email Fraud

      Hundreds of brands are hijacked by phishing scams every month, costing companies and ultimately their end customers billions. And existing methods to fight phishing like email authentication...

      • Downloads: 140
    • For Marketing Leadership Professionals

      Report:Organize To Support Integrated Messaging

      Organization: The Email Marketing Playbook

      The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated...

      • Downloads: 199
    • For Marketing Leadership Professionals

      Report:Transition From Search To Discovery Marketing

      Road Map: The Search Marketing Playbook

      Users are discovering brands across many types of media, while marketers still focus their acquisition efforts on search. To stay in the discovery path of their multichannel customers, search...

      • Downloads: 495
    • For Marketing Leadership Professionals

      Charts & Figures:Digital Marketing Teams Have 18 People On Average

      Spend Will Top $100 Billion, Overtaking Television Advertising

    • For Marketing Leadership Professionals

      Charts & Figures:Most Expect New Money To Fuel Digital Growth

      Spend Will Top $100 Billion, Overtaking Television Advertising

    • For Marketing Leadership Professionals

      Charts & Figures:The Email Marketing Playbook

    • For Marketing Leadership Professionals

      Charts & Figures:Respondents Represent A Range Of Company Types

    • For Marketing Leadership Professionals

      Charts & Figures:Super-Spenders Rely Most Heavily On Organic Search

      Landscape: The Search Marketing Playbook

    • For Marketing Leadership Professionals

      Charts & Figures:The Email Marketing Security Review

    • For Marketing Leadership Professionals

      Charts & Figures:Alternative Vendors Offer Innovative Applications

    • For Marketing Leadership Professionals

      Charts & Figures:User Experience Criteria: Value

    • For Marketing Leadership Professionals

      Charts & Figures:Digital Marketing Catches Up To Television Advertising

      Spend Will Top $100 Billion, Overtaking Television Advertising

    • For Marketing Leadership Professionals

      Charts & Figures:Email Marketing Best Practices Are Not Widely Adopted

      Email Marketing Adoption, Budgets, And Best Practices In 2011

    • For Marketing Leadership Professionals

      Blog:Epsilon Emphasizes Email Product (At Last!)

        I had breakfast a week ago with Taleen Ghazarian, the VP of Strategy and Planning and Bob Zurek the new SVP of Products from Epsilon.  The meeting was to re-introduce me to...

      • For Marketing Leadership Professionals

        Report:Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

        Customer-Obsessed Marketers Will Harness The Power Of Contextual Data To Deliver Highly Differentiating Brand Experiences

        The year 2015 will see the gap between customer-obsessed brands and the rest grow even wider. As more interaction data from multiple channels and touchpoints floods customer databases and marketing...

        • Downloads: 423
      • For Marketing Leadership Professionals

        Report:Improve With Simple Innovations

        Keep Ahead Of Changing Behaviors With Strong Email Preformance

        This report for interactive marketers provides our current recommendations for how to continuously improve your email marketing programs. By deploying content that renders at the time of open,...

        • Downloads: 1268
      • For Marketing Leadership Professionals

        Report:The Best And Worst Of Paid Search In 2014

        Benchmarks: The Search Marketing Playbook

        Forrester applied its search marketing review methodology to more than 300 paid search ads from the travel, consumer packaged goods (CPG), automotive, financial services, business services, and...

        • Downloads: 206
      • For Marketing Leadership Professionals

        Report:Introducing Forrester's Email Marketing Security Review

        In 2011, marketer-collected data — specifically email addresses — became the target of highly sophisticated hacking scams launched against businesses and email marketing service...

        • Downloads: 168
      • For Marketing Leadership Professionals

        Charts & Figures:Consumers Interact With Brands In Many Ways

        A Customer-Focused Approach Will Help You Escape Siloed Messaging