Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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6 results in Reports

  • Mike Gualtieri
  • Application Development
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 122
  • For Application Development & Delivery Professionals

    Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

    Market Overview: Business Rules Platforms In 2013

    The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

    • Downloads: 509
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

    • Downloads: 3389
  • For Application Development & Delivery Professionals

    Report:How To Give The Perfect Software Demo

    Four Best Practices To Nail Your Next Software Demonstration

    Don't let a bad demo ruin your software project. Application development and delivery (AD&D) professionals' work is often judged not by the myriad of project artifacts, months of hard work, changing...

    • Downloads: 150
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Hadoop Will Become A Cornerstone Of Your Business Technology Agenda

    Hadoop Has Already Disrupted The Economics Of Data. What's Next?

    Hadoop is the rising star of the business technology agenda for a simple reason — it disrupts the economics of data, analytics, and someday soon, all enterprise applications; it is secretly...

    • Downloads: 427