Why Read This
Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different qualitative research activities and provide in-depth insights in a relatively quick nature. Though they are, in most instances, more cost-efficient than traditional forms of qualitative research (i.e., focus groups), how you manage your community has a profound effect on the output you receive. This report shares 10 best practices that will help you effectively and efficiently manage an MROC.