For eBusiness & Channel Strategy Professionals

Follow Best Practices To Encourage Mobile Banking Use

    Why Read This Report

    The crucial question for many digital banking teams after they've launched their mobile banking sites and apps is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks around the world to identify processes and best practices that can help promote the use of mobile banking. This report, part of the mobile banking strategy playbook, looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, and using marketing and education to promote mobile banking while lowering the barriers to adoption. This report was originally published on January 28, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in November 2014.
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    TABLE OF CONTENTS

    • Mobile Banking Excellence Requires Process
    • Take A Systematic Approach To Understanding Customer Needs
    • Design Mobile Services That Are Easy To Use, Helpful, And Enjoyable
    • Drive Customer Adoption And Use With Marketing And Education
    • Supplemental Material
    • Related Research Documents