Big Data

Measured in terms of volume, velocity, and variety, big data represents a major disruption in the business intelligence and data management landscape, upending fundamental notions about governance and IT delivery. With traditional solutions becoming too expensive to scale or adapt to rapidly evolving conditions, companies are scrambling to find affordable technologies that will help them store, process, and query all of their data. Innovative solutions will enable companies to extract maximum value from big data and create differentiated, more personal customer experiences.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Next-Generation Business Intelligence Is Here — More Automated, Pervasive, And Actionable

    Vision: The Business Intelligence Playbook

    September 15, 2017 Boris Evelson

    Older-generation business intelligence (BI) applications cost too much and take too long to develop and deploy. In the next two to five years, only the insights-driven enterprises — those that can react swiftly to new and constantly changing customer and regulatory requirements — will succeed and survive. In this report, we reveal how application development and delivery (AD&D) pros can transform their existing data and analytics investments into systems of insight with fully automated, pervasive, and actionable BI. This is an update of a previously published report; Forresterreviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook

    September 1, 2017 Boris Evelson

    Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinvent the wheel, application development and delivery (AD&D) pros working on BI initiatives should leverage Forrester's business intelligence playbook — a series of reports with practical and actionable advice on how to jumpstart any BI initiative or turn around a failed one. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017

    Google's Powerful Combination Of Machine Learning, Real-Time, And Insight Application Tools Makes It A Leader

    August 2, 2017 Brian Hopkins

    In our 36-criteria evaluation of insight platform-as-a-service (PaaS) providers, we identified the eight most significant ones — 1010data, Amazon Web Services (AWS), Databricks, GoodData, Google, IBM, Microsoft, and Qubole — and researched, analyzed, and scored them. This report shows how each provider measures up and helps enterprise architecture (EA) professionals make the right choice.

  • For CIO Professionals

    REPORT: Case Study: The ATP Unlocks Decades Of Tennis Data To Transform The Fan Experience

    Data Commercialization Drives Value For Teams And Fans

    August 1, 2017 Somak Roy, Jennifer Belissent, Ph.D.

    The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve fan engagement. For the ATP, which is also involved in sports broadcasting, increased website traffic and a high-quality TV experience had direct implications for its sponsor business. This case study shows CIOs how they can learn from the ATP's approach to building a commercial data offering in terms of product design and the choice of sourcing tech and analytics talent and software.

  • For Enterprise Architecture Professionals

    REPORT: Move Your Big Data Into The Public Cloud

    You Won't Be Able To Keep Up With Customers If You Don't

    June 15, 2017 Brian Hopkins

    Public cloud adoption is the No. 1 priority for technology decision makers investing in big data. However, most enterprise architects are not ready for the disruption that this shift will cause. You have no time to waste. Read this report to understand the speed at which the public cloud will unseat on-premises big data technology and solutions. This report will also help accelerate your plans, explain your options, and provide a four-step method for evolving your big data road map.

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