Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.


Bill is a graduate of Harvard University.

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32 results in Everything

  • Mike Gualtieri
  • Past 12 months
  • For Application Development & Delivery Professionals

    Charts & Figures:Spark Also Includes Specialized Tools

  • For Application Development & Delivery Professionals

    Report:How To Give The Perfect Software Demo

    Four Best Practices To Nail Your Next Software Demonstration

    Don't let a bad demo ruin your software project. Application development and delivery (AD&D) professionals' work is often judged not by the myriad of project artifacts, months of hard work, changing...

    • Downloads: 154
  • For Application Development & Delivery Professionals

    Blog:Three Ways Mobile Apps Are Better With Contextual Sensor Data

    Watch Forrester Researcher Rowan Curran explain how sensors in mobile devices and remote sensors can uniquely enable three new tiers app functionality. Also, be sure to download the full...

    • For Application Development & Delivery Professionals

      Blog:What Qualities Do Great Enterprise Application Developers Possess?

      What are you doing on October 16th and 17th? That's when Forrester's Forum for Application Development & Delivery Professionals will be held in Chicago. Join us this year for lively session,...

      • For Application Development & Delivery Professionals

        Report:Big Data Options In The Cloud

        You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

        So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

        • Downloads: 368
      • For Application Development & Delivery Professionals

        Report:Digital Creepiness: How Not To Spook Your Customers

        Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

        Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information...

        • Downloads: 208
      • For Application Development & Delivery Professionals

        Charts & Figures:The Power To Predict Can Dramatically Increase Profits

      • For Application Development & Delivery Professionals

        Report:Quick Take: Google Amps Up Android

        Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

        Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

        • Downloads: 126
      • For Application Development & Delivery Professionals

        Report:Predictions 2015: Hadoop Will Become A Cornerstone Of Your Business Technology Agenda

        Hadoop Has Already Disrupted The Economics Of Data. What's Next?

        Hadoop is the rising star of the business technology agenda for a simple reason — it disrupts the economics of data, analytics, and someday soon, all enterprise applications; it is secretly...

        • Downloads: 456
      • For Enterprise Architecture Professionals

        Report:Artificial Intelligence Can Finally Unleash Your Business Applications' Creativity

        Five Things You Can Do With Cognitive Computing

        Ask Siri, "Do you love me?" and she dispassionately replies "Let me get back to you on that." Amusing? Sure. Siri today is a programmed personal assistant to help schedule a meeting. In the future,...

        • Downloads: 139
      • For Customer Insights Professionals

        Report:Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

        And In Turn Lures Business To The Cloud

        What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's...

        • Downloads: 80
      • For Application Development & Delivery Professionals

        Blog:Forrester’s Hadoop Predictions 2015

        Hadoop adoption and innovation is moving forward at a fast pace, playing a critical role in today's data economy. But, how fast and far will Hadoop go heading into 2015?    Prediction...

        • For Application Development & Delivery Professionals

          Report:Predictive Analytics Can Infuse Your Applications With An "Unfair Advantage"

          AD&D Pros Can Acquire The Skills — No Data Scientist Needed

          Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction...

          • Downloads: 344
        • For Enterprise Architecture Professionals

          Report:Four Steps To A Data Management Strategy In Light Of Big Data

          Strategic Plan: The Data Management Playbook

          Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience, operations, marketing, sales, service, and finance. A data...

          • Downloads: 540
        • For Application Development & Delivery Professionals

          Charts & Figures:The Six Steps Of Predictive Analytics

        • For Application Development & Delivery Professionals

          Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

          Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

          Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

          • Downloads: 402
        • For Application Development & Delivery Professionals

          Blog:Apache Spark's Marriage To Hadoop Will Be Bigger Than Kim And Kanye

          Apache Spark is an open source cluster computing platform designed to process big data as efficiently as possible. Sound familiar? That's what Hadoop is designed to do. However, these are...

          • For Application Development & Delivery Professionals

            Report:Quick Take: Google Cloud Services Gather Steam

            New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

            At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

            • Downloads: 268
          • For Application Development & Delivery Professionals

            Charts & Figures:Spark And Hadoop Can Coexist In The Same Cluster

          • For CIO Professionals

            Report:Quick Take: CIOs Must Respond To Amazon's Disruptive Cloud

            Amazon's Relentless Pace Continues At re:Invent With Nine New Services

            The Amazon Web Services (AWS) re:Invent 2014 conference is something of an understatement as far as names go. This year's AWS conference was bigger than ever, with more than 13,500 attendees from 63...

            • Downloads: 168
          • For Enterprise Architecture Professionals

            Report:Quick Take: Actian Throws Down The SQL-On-Hadoop Gauntlet

            It's Game On For Hadoop In The Enterprise

            Actian announced their Hadoop SQL query engine, Actian Analytics Platform — Hadoop SQL Edition, at the Hadoop Summit in San Jose on June 3rd. According to Actian, their SQL engine is not just...

            • Downloads: 137
          • For Application Development & Delivery Professionals

            Blog:Apps Are Blind — Use Sensors To Make Them See

            Most apps are dead boring. Sensors can help add some zing. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much...

            • For Application Development & Delivery Professionals

              Report:Instant Insight: The Truth About Advanced Analytics

              "Advanced Analytics" Is Not Just "Better Analytics"

              This report answers common questions that business technology professionals ask about the what, why, and how of advanced analytics. Don't make the mistake of thinking that "advanced analytics" is...

              • Downloads: 468