Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

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225 results in Reports

  • Enterprise Architecture Strategy & Process
  • For Enterprise Architecture Professionals

    Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

    In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

    • Downloads: 598
  • For Enterprise Architecture Professionals

    Report:Business Architecture 2020 — Extending Beyond Organizational Boundaries

    Future Look: The Business Architecture Playbook

    The rise of business architecture (BA) initiatives has propelled a rapidly maturing business architecture body of knowledge. Today, many business architecture practices focus within the boundaries of...

    • Downloads: 861
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 631
  • For Enterprise Architecture Professionals

    Report:Assessing Organizational Readiness For A Business Architecture Program

    Assessment: The Business Architecture Playbook

    Business architecture (BA) provides a coordinating framework for organizational analysis and change, helping to integrate different groups of stakeholders who often pursue subtly divergent...

    • Downloads: 810
  • For Security & Risk Professionals

    Report:Evolve Your Identity Strategy For Your Digital Business

    Executive Overview: The Identity And Access Management Playbook

    The rapid adoption of mobile devices and cloud services, together with a multitude of new partnerships and customer-facing applications, has "extended" the identity boundary of today's digital...

    • Downloads: 996
  • For Enterprise Architecture Professionals

    Report:Customers Drive The Process Change Strategy

    Road Map: The Business Process Management Playbook

    This report outlines the road map stage of Forrester's playbook for building and managing enterprisewide change programs. This report is designed to help you develop an effective road map for process...

    • Downloads: 833
  • For Enterprise Architecture Professionals

    Report:Break Down Silos With An Emerging Technology Road Map

    Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

    • Downloads: 753
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Sharpens Organizations' Competitive Posture

    How Four Organizations Are Using Business-Centered Integration To Improve Agility And Enter New Markets

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 290
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 480
  • For Application Development & Delivery Professionals

    Report:Define Your Strategic HR Technology Road Map

    Most companies face challenges in sustaining a portfolio of human resource management (HRM) applications, which are typically poorly integrated and have functional gaps as well as solution overlaps....

    • Downloads: 524
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 625
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 920
  • For Application Development & Delivery Professionals

    Report:Mobile Solution Architecture: User Authentication Is The Foundation Of Mobile Trust

    Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios

    User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

    • Downloads: 676
  • For Enterprise Architecture Professionals

    Report:Allocating Decision Rights For Effective Architecture Governance

    Integrated Architecture Governance Focuses On The Right Decision-Maker For The Important Decisions

    Implementing effective architecture governance is on the agenda of many firms, as they continue to struggle to align business and IT strategy and deliver value from their investments. Today, most...

    • Downloads: 344
  • For Infrastructure & Operations Professionals

    Report:Create An Infrastructure And Operations Transformation Road Map

    Road Map: The I&O Transformation Playbook

    The role of infrastructure and operations (I&O) is to architect, implement, and operate the production engine that supports — and preferably anticipates — the business' various...

    • Downloads: 399
  • For Application Development & Delivery Professionals

    Report:API Design, Part 2: Design Messaging Styles By Balancing Reach With Your Other Design Goals

    To Foster API Acceptance, Design Around Your API Users' Messaging Preferences And Need For Other Capabilities

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they select messaging types for...

    • Downloads: 561
  • For Infrastructure & Operations Professionals

    Report:Build Your Workforce Computing Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook

    Few areas of technology are as fundamental to customer interaction and the execution performance of the business as the devices and software in the hands of its employees. Yet instead of seeing...

    • Downloads: 457
  • For Application Development & Delivery Professionals

    Report:Accelerating App Development And Delivery To Formula 1 Speeds

    Vision: The Application Development Strategy, Structure, and Sourcing Playbook

    Businesses rely on great applications to attract and engage customers, who increasingly use mobile apps to transact business anywhere at any time, and social technologies that transform individuals...

    • Downloads: 383
  • For Enterprise Architecture Professionals

    Report:Define The Shifting Responsibilities Of The Information Architect

    Organization: The Information Strategy And Architecture Playbook

    The role of the information architect varies in organizations from user experience experts to data integration experts to an impossibly broad collection of knowledge and skills that simply can't be...

    • Downloads: 1054
  • For Enterprise Architecture Professionals

    Report:Create Your Information Governance Framework

    Information governance ensures that your information management program not only meets technical requirements but also provides the organization with the guarantee that information is reliable,...

    • Downloads: 1516
  • For CIO Professionals

    Report:SAP Bets Its Future On Hana And SaaS

    Hana Will Bolster The Licensed Business, But SAP Needs A More Aggressive SaaS Strategy To Maintain Double-Digit Revenue Growth

    SAP's position as the largest business application vendor is not in doubt; whether it will be a market leader in revenue growth and in innovation is less certain. Anticipating the market's growing...

    • Downloads: 779
  • For Application Development & Delivery Professionals

    Report:Establish Your API Design Strategy

    APIs Are A Key Embodiment Of Your Digital Business

    When designed well, application programming interfaces (APIs) for the open Web create a wide range of business opportunity. The problem that application development and delivery (AD&D) professionals...

    • Downloads: 876
  • For Application Development & Delivery Professionals

    Report:The Engagement Platform's Aggregation Tier

    A Closer Look At The Heart Of Modern Enterprise Architecture

    The Forrester report "Mobile Needs A Four-Tier Engagement Platform" outlined the enterprise architecture required for a successful digital strategy that serves customers via web and mobile channels,...

    • Downloads: 262
  • For CIO Professionals

    Report:The Who Of Business Technology Decision-Making

    The BT Governance Collection: Stakeholders And Structures

    Enterprise governance is about decision rights: who has input into decisions, who makes them, how are outcomes measured, and who is held accountable for those outcomes. Business technology (BT)...

    • Downloads: 448
  • For Enterprise Architecture Professionals

    Report:Market Overview: Strategic Planning Solutions Emerge As Critical Tools In Corporate Toolboxes

    Tools And Technology: The Strategic Planning And Portfolio Playbook

    Designing and executing on customer-focused strategy requires firms to shift from annual, budget-based planning to continuous, value-based planning. The demand for greater strategic planning agility...

    • Downloads: 69