Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

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228 results in Reports

  • Enterprise Architecture Strategy & Process
  • For Enterprise Architecture Professionals

    Report:Forrester's BA Performance Management: Process Guide

    Many business architecture (BA) leaders have difficulty articulating BA value or defining meaningful metrics to reflect and manage BA efforts. However, BA leaders can define and measure metrics...

    • Downloads: 47
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 730
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 187
  • For Enterprise Architecture Professionals

    Report:Use Past Performance To Create Future Emerging Technology Success

    Firms depend on emerging technology to meet strategic business objectives, but most projects involving new technology tend to fail late. Architects and technology strategists recognize they need to...

    • Downloads: 297
  • For Enterprise Architecture Professionals

    Report:Design Your BA Operating Model To Address Stakeholder Challenges

    Organization: The Business Architecture Playbook

    One of the major challenges facing organizations launching business architecture (BA) initiatives is how to best organize the business architecture program and acquire resources. Organizations have...

    • Downloads: 848
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Architecture Service Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 25-criteria evaluation of enterprise architecture (EA) service providers, we identified the 10 most significant service providers — Capgemini, Cognizant, Deloitte, EY, HCL...

    • Downloads: 205
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2015: Some Transformation, But Too Much Business-As-Usual

    Landscape: The EA Practice Playbook

    The history of enterprise architecture (EA) is of a discipline gradually evolving through better defined methodologies, clarified roles, and increasing scope. We see this gradual evolution, with real...

    • Downloads: 119
  • For Enterprise Architecture Professionals

    Report:Design Thinking Reshapes EA For Dynamic Business

    Redesign Your EA Program For Front-Office Engagement

    Customer-facing business executives are turning to cutting-edge service design firms to help launch new services that tap digital to deliver differentiated customer experiences. Unfortunately,...

    • Downloads: 443
  • For Enterprise Architecture Professionals

    Report:Healthcare Transformation Is Driving Disruption For Payers' Business Capabilities

    Forrester's Reference Business Capability Map Provides A Lens For Understanding Changes

    Management teams for health insurance businesses must transform their organizations to face a digital future that places consumers in the center of the ecosystem. Fueled by the need to manage...

    • Downloads: 185
  • For Application Development & Delivery Professionals

    Report:Full Impact Of BIAN's Semantic Specifications Requires Compliant, Off-The-Shelf Solutions

    The BIAN Revisited Series: Part 2

    BIAN — the Banking Industry Architecture Network, a nonprofit organization working on definitions of semantically standardized business services for banking — has worked on semantic...

    • Downloads: 114
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Integrated Strategic Planning And Execution

    Assessment: The Strategic Planning And Portfolio Playbook

    The age of the customer is redefining how companies are viewing, developing, and executing on their strategies. The essential practices for strategic planning and portfolio execution remain the same;...

    • Downloads: 86
  • For Enterprise Architecture Professionals

    Report:Select A Right-Fit Tool Set For EA

    Tools And Technology: The EA Practice Playbook

    Forrester receives many inquiries from enterprise architecture (EA) leaders seeking information about tools for their EA practice. These inquiries run the gamut from simple questions about "who's out...

    • Downloads: 647
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Innovation Needs New Tools

    Business leaders want to use technology to innovate and thus think technology selection is important. Meanwhile, our research suggests that many IT departments still rely on the same old methods to...

    • Downloads: 569
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Digital Business Road Map That Drives Innovation

    Road Map: The Digital Business Transformation Playbook

    Digital business transformation is a multiyear, multidimensional challenge. Traditional wisdom encourages firms to approach such a wholesale change as a big-bang transformation program, but the...

    • Downloads: 436
  • For Enterprise Architecture Professionals

    Report:Architect For Extreme Uncertainty

    Use Systemic Design To Deal With The Unknown Unknowns

    Enterprise architecture is now at a critical tipping point. New digital business models and an unrelenting focus on customer engagement are unlocking new exciting initiatives and projects for...

    • Downloads: 387
  • For Enterprise Architecture Professionals

    Report:Consider New Data Governance Software To Support Business-Led Efforts

    Line-of-business executives are thinking about data in new ways — it is not just something to be collected and stored, but a resource for competitive advantage. As business leaders gain a...

    • Downloads: 364
  • For Enterprise Architecture Professionals

    Report:Assessment Toolkit Overview: Assessing Your Readiness For High-Performance EA

    This workbook provides a step-by-step overview of the contents of the High-Performance EA Readiness Toolkit. Use this deck as a primer for completing the Excel-based readiness toolkit and to learn...

    • Downloads: 49
  • For Enterprise Architecture Professionals

    Report:Quick Take: What The Federal Framework For Health IT Means To Providers' Architecture

    On April 3rd, 2014 The US Food and Drug Administration (FDA), Federal Communications Commission (FCC), and the Office of the National Coordinator for Health Information Technology (ONC) issued the...

    • Downloads: 140
  • For Enterprise Architecture Professionals

    Report:Connecting Strategy To Execution

    A Profile Of Enterprise Architecture Award Winner MasterCard And Its Business-Centered EA

    In 2013, MasterCard received one of the five InfoWorld/Forrester Enterprise Architecture Awards for its innovative approach to connecting business strategy to project execution. In a period of...

    • Downloads: 448
  • For Infrastructure & Operations Professionals

    Report:Build Your Road Map To Optimize I&O's Digital Factory For Customers

    The data center is the firm's digital factory, and today's customer expectations are pushing it harder than ever. Infrastructure and operations (I&O) pros must confront a global optimization problem...

    • Downloads: 177
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 633
  • For Enterprise Architecture Professionals

    Report:Execute On Your EA Practice Strategy

    Road Map: The EA Practice Playbook

    This report describes how to turn a strategy into a road map for execution and how to overcome common impediments to high-performance enterprise architecture (EA). EA programs too often get pulled in...

    • Downloads: 936
  • For Enterprise Architecture Professionals

    Report:Interview With A Strategic Planning Executive: Colin Scott, Fidelity Investments

    Forrester fields numerous client inquiries from IT executives seeking advice on improving their firm's strategy and planning processes. Most commonly, these execs want to move the planning discussion...

    • Downloads: 250
  • For CIO Professionals

    Report:The State Of Digital Business In Asia Pacific In 2014

    Forrester believes every business must transform into a digital business. Digital businesses continuously exploit digital technologies to both create new sources of value for customers and increase...

    • Downloads: 225
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Map Development: Tool

    Business capability maps have become an essential tool for business architects. They represent a holistic view of the capabilities required by an organization to deliver its value proposition to its...

    • Downloads: 115