Speaker Biography

Blair Christie

Chief Marketing Officer

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

    Profile

    Blair Christie is Cisco's Chief Marketing Officer, with responsibility for the company's Global Marketing, Corporate Communications, and Government and Community Relations groups. Her organization is responsible for positioning Cisco's growth strategy, cultivating opportunities in new and existing customer markets and growing demand for Cisco's solutions globally, as Cisco establishes itself as the #1 IT company in the world.

    Armed with data that underscored the $19T opportunity for private and public sector organizations to leverage the Internet of Everything, Christie led Cisco's award-winning "Tomorrow Starts Here" brand campaign. The campaign utilized innovative digital and social technologies, as part of a fully integrated marketing and communications campaign, enabling Cisco to move to the #13 spot on Interbrand's list of Best Global Brands and the number #1 spot for B2B brands, according to CEB research.

    Prior to being named CMO in 2011, Christie was Senior Vice President of Global Corporate Communications and Investor Relations, overseeing global activities in investor relations, media relations, industry analyst relations, and employee and executive communications. She also managed Cisco's global studios, digital, social media and collaboration technology strategy teams, rounding out an organization designed to innovate the message and the medium in communications. Previously, she held a variety of investor relations and communications positions at Cisco.

    Prior to joining Cisco in 1999, Christie held several roles in investor relations, government/public affairs, and corporate giving efforts at InterDigital Communications Corporation, Aqua America, and PECO Energy.

    At Cisco, Christie is an Executive Officer and sits on Cisco's Operating Committee, the 12-member leadership team responsible for setting the corporate strategy, goals, and annual targets for the company. She is passionate about education and serves as a member of the advisory board for US2020, is a member of the Arthur Page Society and sits on the President's Leadership Council at Drexel University. Recognized for her marketing acumen for one of the world's most recognized brands, in 2014 she was named one of the top 20 most influential CMOs and one of the top five most influential CMOs in Big Data by Forbes; received the 2014 Brand Building award from Marketers that Matter; and was named one of Advertising Age's 2014 Women to Watch.

    Christie holds a bachelor of science degree in marketing and business administration and a master of business administration degree, concentrating in investment management, from Drexel University.