Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.


Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

Bobby Cameron's Research

  • For Enterprise Architecture Professionals

    Report: The Top 10 Technology Trends To Watch: 2016 To 2018

    Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investment...

    • Downloads: 1025
  • For CIOs

    Report: Brief: Accelerate The CIO's BT Agenda With Five New Capabilities

    Your tech management organization will undergo significant change as it retools to improve business collaboration and accelerate digital responses to customer and competitor actions. Acceleratin...

    • Downloads: 94
  • For CIOs

    Report: CIOs, CX, And End-To-End Tech Management

    As firms intensify their focus on customer experience (CX), CIOs increasingly are drawn into the heart of a key CX challenge: how to add digital to the CX mix. CX investments in systems of engag...

    • Downloads: 168
  • For CIOs

    Report: CIOs' Top Five Career-Ending Digital Transformation Challenges

    The traditional definition of "CIO success" is under attack in the age of the customer. Providing reliable, cost-effective, on-time, and on-budget technology is table stakes in a world where tec...

    • Downloads: 220
  • For CIOs

    Report: Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble...

    • Downloads: 89
  • For CIOs

    Report: The Emerging Technology Trends That CIOs Should Care About

    Today's technology trends may appear like only incremental changes compared with historic changes like ERP and the Internet, but Forrester believes that we are in the initial phases of a major t...

    • Downloads: 2637
  • For CIOs

    Report: Capability Maps Anchor Business Complexity

    IT leaders have been challenged to harness the complexity of business as it affects planning, architecture, and IT operations. This complexity is only increasing, driven by mergers and acquisiti...

    • Downloads: 2167
  • For CIOs

    Report: BT Changes IT's Operating Model

    The transition from IT to BT continues, evidenced by the absorption of traditional IT roles throughout the business organization and the increasing number of business executives who are taking o...

    • Downloads: 1883
  • For CIOs

    Report: IT Can Help Accelerate Business Innovation

    Innovation has reached the level of near-meaningless cliché, with execs wishing they were engaged in more of it — even though these execs are unclear about what they want. For their p...

    • Downloads: 2078
  • For CIOs

    Report: IT Demand Management And The PMO

    IT demand management (IT DM) is today's leading-edge practice for managing the relationship between IT and the business. It builds on the capabilities of the project/program/portfolio management...

    • Downloads: 1953
View all of Bobby Cameron's Research

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