Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.


Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

Bobby Cameron's Research

  • For CIOs

    Report: Forrester's Technology Management Leadership Maturity Model, 2016

    Forrester's Technology Management Leadership Maturity Model (TM-LMM) consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to...

  • For CIOs

    Report: Develop Key Tech Management Capabilities To Accelerate Your Business Technology Strategy

    To meet digitally empowered customers' expectations, customer-obsessed firms are becoming digital businesses. To help drive this digital transformation, the CIO must craft and accelerate a bold ...

  • For CIOs

    Report: Fund Business Technology Outcomes, Not IT Assets

    CIOs must redefine technology management governance for planning, sourcing, and managing resources to support the business technology (BT) strategy. Customers' fast-changing, complex needs requi...

  • For CIOs

    Report: Embark On Your Road Map To BT Leadership

    Organizations that transition from the age of information to the age of the customer will be the leaders in their markets. To make the BT transition, CIOs need to take stock of the technology ma...

  • For CIOs

    Report: Applying Technology, Systems, And Processes To Win, Serve, And Retain Customers

    Given the trends in technology, digital business models, and, most importantly, customer market power, all enterprises must undertake a business technology (BT) agenda that applies technology, s...

  • For CIOs

    Report: The Emerging Technology Trends That CIOs Should Care About

    Today's technology trends may appear like only incremental changes compared with historic changes like ERP and the Internet, but Forrester believes that we are in the initial phases of a major t...

  • For Enterprise Architecture Professionals

    Report: The Top 10 Technology Trends To Watch: 2016 To 2018

    Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investment...

  • For CIOs

    Report: Capability Maps Anchor Business Complexity

    IT leaders have been challenged to harness the complexity of business as it affects planning, architecture, and IT operations. This complexity is only increasing, driven by mergers and acquisiti...

  • For CIOs

    Report: BT Changes IT's Operating Model

    The transition from IT to BT continues, evidenced by the absorption of traditional IT roles throughout the business organization and the increasing number of business executives who are taking o...

  • For CIOs

    Report: IT Can Help Accelerate Business Innovation

    Innovation has reached the level of near-meaningless cliché, with execs wishing they were engaged in more of it — even though these execs are unclear about what they want. For their p...

View all of Bobby Cameron's Research

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