Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.


Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

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65 results in Reports

  • Bobby Cameron
  • For CIO Professionals

    Report:Design The Tech Organization For The BT Agenda

    Organization: The Business Technology Agenda Playbook

    Organizational design decisions must consider a complex array of culture, structure, and process issues. The best of today's tech management organizations have been designed to balance operational...

    • Downloads: 73
  • For CIO Professionals

    Report:Organizing For Sustained Innovation

    Organization: The Innovation Playbook

    This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 607
  • For CIO Professionals

    Report:To Stay Competitive, Nurture A Culture Of Innovation

    Continuous Improvement: The Innovation Playbook

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. The key to success in this role is creating and sustaining an...

    • Downloads: 927
  • For CIO Professionals

    Report:CIOs: Stop Wasting Your Time

    Adjust Your Schedule To Accelerate Your BT Agenda

    As a CIO, your time is precious to your business and your team. How you spend it has an impact on the business outcomes you attain — and the leadership priorities you signal. To accelerate your...

    • Downloads: 202
  • For CIO Professionals

    Report:Brief: CIO Checklist — Which Services Should You Manage As Continuous Business Services?

    CIOs Must Accelerate Their BT Agenda By Enabling CBSes With Tech Management Best Practices

    CIOs increasingly are called upon to help define and deliver solutions that span the complexity of the customer life cycle, providing continuous improvement across all customer-journey moments to...

    • Downloads: 80
  • For CIO Professionals

    Report:Predictions 2015: CIOs Accelerate The Business Technology Agenda

    In 2015, digital disruption will change the nature of competition, forcing firms to obsess about creating superior digital experiences across the entire customer life cycle. Many CIOs have the...

    • Downloads: 306
  • For CIO Professionals

    Report:Focus Your Dual Tech Management Agenda Using Forrester's BT/IT Agenda Index

    The Mix Of BT And IT In The CIO's Dual Agenda Varies By Industry And Business Model

    CIOs face a dual technology management agenda: The information technology (IT) agenda focuses on supporting and transforming internal operations, and the business technology (BT) agenda focuses on...

    • Downloads: 136
  • For CIO Professionals

    Report:Bridge Complex Customer Journeys With Continuous Business Services

    Continuous Improvement: The Business Technology Agenda Playbook

    Digitally empowered customers are redefining how business is won, forcing firms to become digital businesses that leverage digital technologies across the ecosystem. Winning in this fast-paced...

    • Downloads: 244
  • For CIO Professionals

    Report:Develop Broad Tech Management Capabilities In Order To Accelerate Your BT Agenda

    Assessment: The Business Technology Agenda Playbook

    The age of the customer is redefining how technology is used, which will transform how it's managed — how the CIO's organization is structured and operates, especially relative to customer...

    • Downloads: 198
  • For CIO Professionals

    Report:Introducing Forrester's Technology Management Leadership Maturity Model

    A Guide To Using The Model To Accelerate BT While Excelling At IT

    CIOs constantly strive to answer two deceptively simple questions: 1) How well am I running my organization, and 2) what changes should I prioritize for improvement? These questions have increased in...

    • Downloads: 376
  • For CIO Professionals

    Report:Forrester's Technology Management Leadership Maturity Model

    Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

    • Downloads: 37
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 339
  • For CIO Professionals

    Report:The Age Of The Customer Redefines Technology Management Archetypes

    The CIO's Dual Agenda — Both BT And IT — Requires Customer Understanding And Responsiveness

    CIOs now face a dual agenda — BT and IT. This is the age of the customer: a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand...

    • Downloads: 442
  • For CIO Professionals

    Report:Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time...

    • Downloads: 426
  • For CIO Professionals

    Report:The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: Maturity Self-Assessment

    The Forrester BT Governance Maturity Self-Assessment consists of four capability areas and 40 governance-specific capabilities. This model is designed to provide a self-assessment that gives insight...

    • Downloads: 55
  • For CIO Professionals

    Report:Introducing The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: The Maturity Self-Assessment

    Business executives have always asked CIOs to drive down IT costs, but now they are also challenging IT leaders to enable and directly support business outcomes. The best response to these challenges...

    • Downloads: 272
  • For CIO Professionals

    Report:Selecting Technologies That Support The Business

    This toolkit is a companion to the "Track Tech Trends That Influence Business Strategies" report. It presents a simple yet effective tool for targeting technology trends that support the firm's...

    • Downloads: 328
  • For CIO Professionals

    Report:Track Tech Trends That Influence Business Strategies

    Technology is the foundation for the CIO's contribution to the success of the enterprise. And it is the dream of most CIOs that they partner with business organizations to co-create a business...

    • Downloads: 1146
  • For CIO Professionals

    Report:Develop Capabilities And Services To Deliver The Technology Road Map

    This report helps CIOs build a BT technology road map — starting with business goals and identifying the business and technology strategies to achieve the goals. But many CIOs stop their...

    • Downloads: 1504
  • For CIO Professionals

    Report:Empowered BT Redefines The Traditional IT Archetypes

    Enterprise Leadership Drives CIOs To Perform As An Empowered BT Or An Aligned IT Archetype

    The empowered era has transformed the role of IT within the enterprise. Five years ago, we identified three archetypes for the IT organization: Solid Utility, Trusted Supplier, and Partner Player....

    • Downloads: 582
  • For CIO Professionals

    Report:Introducing The Forrester BT Leadership Maturity Model

    A Self-Assessment Framework To Focus And Accelerate Your Transformation

    Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

    • Downloads: 724
  • For CIO Professionals

    Report:The Forrester BT Leadership Maturity Model

    The Forrester BT Leadership Maturity Model consists of four domains (leadership, strategy and planning, BT service design, and BT service delivery). This model is designed to provide a brief...

    • Downloads: 126
  • For CIO Professionals

    Report:Global Business Services — Not Shared Functions

    New Business Realities Favor Flexibility And Business Value Over Efficiencies

    Many CIOs are just beginning their journey to a shared services model — consolidating common functions and systems to reduce costs and improve efficiency. But global competitive demands are...

    • Downloads: 1335
  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 916
  • For CIO Professionals

    Report:The Empowered BT CIO

    A Road Map For CIOs To Succeed In An Empowered World

    Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

    • Downloads: 957