Bobby Cameron

Vice President, Principal Analyst serving CIOs

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.


Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

Refine your results

Date Range





Market Imperatives



79 results in Reports

  • Bobby Cameron
  • For CIO Professionals

    Report:Fund Business Technology Outcomes, Not IT Assets

    Continuous Improvement: The Business Technology Agenda Playbook

    CIOs must redefine technology management governance for planning, sourcing, and managing resources to support the business technology (BT) strategy. Customers' fast-changing, complex needs require...

    • Downloads: 486
  • For CIO Professionals

    Report:Embark On Your Road Map To BT Leadership

    Road Map: The Business Technology Agenda Playbook

    Organizations that transition from the age of information to the age of the customer will be the leaders in their markets. To make the BT transition, CIOs need to take stock of the technology...

    • Downloads: 407
  • For CIO Professionals

    Report:Applying Technology, Systems, And Processes To Win, Serve, And Retain Customers

    Executive Overview: The Business Technology Agenda Playbook

    Given the trends in technology, digital business models, and, most importantly, customer market power, all enterprises must undertake a business technology (BT) agenda that applies technology,...

    • Downloads: 552
  • For CIO Professionals

    Report:CIOs: For Digital Business, "Migration" Cannot Be A Four-Letter Word

    CIOs Must Continuously Assess When And How Fast To Migrate Their Technology

    Digital transformation demands that CIOs focus on their business technology (BT) agenda to win, serve, and retain customers. Most will have legacy applications — and underlying technologies — that...

    • Downloads: 136
  • For CIO Professionals

    Report:The CIO Mandate: Engaging Customers With Business Technology

    Vision: The Business Technology Agenda Playbook

    Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and fulfillment to deliver superior (digital)...

    • Downloads: 1286
  • For CIO Professionals

    Report:Cobbling Tools Together To Manage Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    As the chief tech exec — and the only exec with visibility into all of a firm's digital assets — CIOs must provide the crucial end-to-end perspective on these assets used for the BT agenda. To do...

    • Downloads: 189
  • For CIO Professionals

    Report:Brief: Next-Gen Shared Services Enable Digital Business Innovation

    CIOs Manage Globalization, Cost-Cutting, And Innovation With Continuous Business Services

    The age of the customer redefines the context for shared services. Organizations have long pursued enterprisewide and global synergies by simplifying and consolidating, sharing common functions like...

    • Downloads: 217
  • For Enterprise Architecture Professionals

    Report:The Top 10 Technology Trends To Watch: 2016 To 2018

    The Age Of The Customer Will Drive Firms To Increase Their Investments In End-To-End Technology Solutions

    Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investments...

    • Downloads: 2230
  • For CIO Professionals

    Report:Brief: Accelerate The CIO's BT Agenda With Five New Capabilities

    Your tech management organization will undergo significant change as it retools to improve business collaboration and accelerate digital responses to customer and competitor actions. Accelerating...

    • Downloads: 155
  • For CIO Professionals

    Report:CIOs, CX, And End-To-End Tech Management

    CIOs Have A Responsibility To Assure That Their Organization Understands And Addresses The CX Impact Of Everything It Does

    As firms intensify their focus on customer experience (CX), CIOs increasingly are drawn into the heart of a key CX challenge: how to add digital to the CX mix. CX investments in systems of engagement...

    • Downloads: 259
  • For CIO Professionals

    Report:CIOs' Top Five Career-Ending Digital Transformation Challenges

    In The Turbulent Age Of The Customer, Lack Of End-To-End Leadership Can Squelch A CIO's Future Opportunities

    The traditional definition of "CIO success" is under attack in the age of the customer. Providing reliable, cost-effective, on-time, and on-budget technology is table stakes in a world where...

    • Downloads: 353
  • For CIO Professionals

    Report:Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's...

    • Downloads: 143
  • For CIO Professionals

    Report:Elevate Omnichannel Customer Experience With Continuous Business Services

    The goal of omnichannel sounds simple — sustain customer engagement across channels according to customer expectations — but it's among the most complex challenges businesses face today....

    • Downloads: 430
  • For CIO Professionals

    Report:Forrester's Technology Management Leadership Maturity Model, 2015

    Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

    • Downloads: 52
  • For CIO Professionals

    Report:Introducing Forrester's Technology Management Leadership Maturity Model, 2015

    Use The TMLMM To Accelerate BT While Excelling At IT

    CIOs struggle in normal times to answer two questions: 1) How are we doing, and 2) what should I prioritize? But now this struggle is intensifying because there's a revolution afoot in technology...

    • Downloads: 320
  • For CIO Professionals

    Report:Develop Broad Tech Management Capabilities To Accelerate Your BT Agenda

    Assessment: The Business Technology Agenda Playbook

    The age of the customer is redefining how technology is used, which is transforming how tech is managed — and how the CIO's organization is structured and operates, especially relative to...

    • Downloads: 435
  • For CIO Professionals

    Report:Organizing For Sustained Innovation

    Organization: The Innovation Playbook

    This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 849
  • For CIO Professionals

    Report:To Stay Competitive, Nurture A Culture Of Innovation

    Continuous Improvement: The Innovation Playbook

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. The key to success in this role is creating and sustaining an...

    • Downloads: 1164
  • For CIO Professionals

    Report:CIOs: Stop Wasting Your Time

    Adjust Your Schedule To Accelerate Your BT Agenda

    As a CIO, your time is precious to your business and your team. How you spend it has an impact on the business outcomes you attain — and the leadership priorities you signal. To accelerate your...

    • Downloads: 285
  • For CIO Professionals

    Report:Brief: CIO Checklist — Which Services Should You Manage As Continuous Business Services?

    CIOs Must Accelerate Their BT Agenda By Enabling CBSes With Tech Management Best Practices

    CIOs increasingly are called upon to help define and deliver solutions that span the complexity of the customer life cycle, providing continuous improvement across all customer-journey moments to...

    • Downloads: 149
  • For CIO Professionals

    Report:Predictions 2015: CIOs Accelerate The Business Technology Agenda

    In 2015, digital disruption will change the nature of competition, forcing firms to obsess about creating superior digital experiences across the entire customer life cycle. Many CIOs have the...

    • Downloads: 454
  • For CIO Professionals

    Report:Focus Your Dual Tech Management Agenda Using Forrester's BT/IT Agenda Index

    The Mix Of BT And IT In The CIO's Dual Agenda Varies By Industry And Business Model

    CIOs face a dual technology management agenda: The information technology (IT) agenda focuses on supporting and transforming internal operations, and the business technology (BT) agenda focuses on...

    • Downloads: 195
  • For CIO Professionals

    Report:Bridge Complex Customer Journeys With Continuous Business Services

    Digitally empowered customers are redefining how business is won, forcing firms to become digital businesses that leverage digital technologies across the ecosystem. Winning in this fast-paced...

    • Downloads: 360
  • For CIO Professionals

    Report:Introducing Forrester's Technology Management Leadership Maturity Model

    A Guide To Using The Model To Accelerate BT While Excelling At IT

    CIOs constantly strive to answer two deceptively simple questions: 1) How well am I running my organization, and 2) what changes should I prioritize for improvement? These questions have increased in...

    • Downloads: 441
  • For CIO Professionals

    Report:Forrester's Technology Management Leadership Maturity Model

    Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

    • Downloads: 42