Bobby   Cameron

Bobby Cameron

Vice President, Principal Analyst Serving CIO Professionals

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.

Education

Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

Bobby Cameron

Vice President, Principal Analyst Serving CIO Professionals

Bobby serves CIOs. He is a leading expert on best practices for IT, including: business technology (BT), the empowered BT archetype, transformation from IT to BT, BT demand management, driving business innovation, business alignment, the business value of IT, BT strategic planning, IT governance, IT structure, IT/BT maturity, the marketing of IT, architecture and technology strategy, application development, IT operations, and serving the business.

His specialty is transformative technology use that drives business success in the emerging world of business technology (BT), like IT value creation, technology-based business innovation, and digital business networks.

While Bobby focuses his research on delivering IT excellence on the road to BT, he continues his close work with members of The CIO Group in the Forrester Leadership Boards, which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.

Previous Work Experience

Prior to taking on this role, Bobby's research focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Bobby previously led Forrester's research on IT services and enterprisewide applications, such as ERP, supply chain, and customer management, that can make or break a company's business performance. Bobby has also directed Forrester's software strategies service. Bobby has led Forrester's research into the transformation of IT governance, measuring IT's success, eBusiness organizations, business growth through applications, harnessing computing chaos, and distributed information infrastructures. He is also a recognized expert in many Internet/intranet technologies and client/server software issues, including packaged applications, databases, middleware, application design, decision support, software development, and security.

Before joining Forrester, Bobby spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies. Bobby came to DBS from Dataquest, the San Jose, Calif.-based market research firm, where he spent two years as associate director for Northeast Research, focusing on business applications and systems. Prior to Dataquest, he spent nine years at Chase Manhattan's electronic banking business in Lexington, Mass., connecting 8,000 treasurers with 100 bank back offices worldwide. While at Chase, Bobby was MIS director and director of product management.

Education

Bobby holds a B.A. in economics from Harvard University and an M.S. in economics from the University of Tennessee, Knoxville.

Bobby Cameron's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

    Vision: The Innovation And Emerging Technology Playbook

    July 12, 2018Bobby Cameron

    The most advanced digital businesses, like Kaiser Permanente, become agile platforms for business innovation — rapidly creating and delivering new business value. These customer-obsessed firms use technology to continually deliver exceptional customer experience (CX) and operational excellence. However, most firms can't do this today, as they are caught up in old technologies and ways of working. Read this report to understand Forrester's vision for innovation leaders, especially CIOs — and to learn what your firm must do to develop this capability.

  • For CIO Professionals

    REPORT: Startups Can Jumpstart Your Innovation

    Leading Consultancies Have Ecosystems Of Startups That CIOs Can Leverage

    April 30, 2018Bobby Cameron

    The age of the customer is driving the age of innovation as companies work to deliver the experience, products, and services that their customers desire. Delivering innovative approaches can be difficult for many companies. This innovation gap has opened the door for others to capitalize upon. But there are challenges for CIOs who try to develop and utilize startups in their plans. One option is to use consulting firms. This report shows the problems with managing startup ecosystems, what a few consultancies are doing, and how CIOs can take advantage of their services.

  • For CIO Professionals

    REPORT: Case Study: Win Tech Talent In Non-Tech Hubs Like WillowTree

    Start With A Strong Talent Brand And The Right Location

    March 14, 2018Bobby Cameron, Nate Meneer

    Finding top tech talent outside of major tech hubs takes some extra work, but it can be done. This case study explores the talent strategy of WillowTree, an innovation agency that provides mobile app development services to leading global brands. WillowTree has developed a thriving operation out of offices in Charlottesville, Virginia and Durham, North Carolina. The decision to headquarter operations in the Mid-Atlantic has helped WillowTree recruit from an undersubscribed talent pool that wants a change from life inside major tech hubs.

  • For CIO Professionals

    REPORT: CIOs At Firms With Great CX Are Different

    Their First Priority Is Their Company's Customers

    March 8, 2018Bobby Cameron

    Forrester's Customer Experience Index (CX Index™) predicts customer loyalty. CMOs work hard to improve CX because better CX drives revenue. We interviewed CIOs from firms with high CX Index scores and found major differences in the way that they operate as compared with CIOs we interviewed from companies with low scores. This report reveals those operating differences and the best practices of customer-obsessed CIOs.

  • For CIO Professionals

    REPORT: Take Charge Of Digital Transformation Initiatives For Your Organization

    Indian CIOs Are Slow To Embrace Digital Transformation

    February 20, 2018 Ashutosh Sharma, Bobby Cameron

    Indian CIOs are still delivering traditional IT capabilities. But digital businesses require a different type of leadership, one that focuses on leveraging digital technologies to serve customers. Indian CIOs can use the insights in this research to identify habits they need to adopt and ones they need to change to become customer-obsessed digital leaders.

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Webinar: Transforming IT To Enable Business Innovation

Date: September 27, 2018
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