Marketers are increasingly investing in YouTube, and video content in general, to support their marketing and communications strategies. This webinar explores how marketers can use online video to meet objectives throughout the customer life cycle and how they can use that insight to optimize video content for each stage of the life cycle.
- YouTube's Place In The Online Video Landscape
- Successfully Integrating YouTube In Your Brand Communications Strategy
- Optimize Videos For Each Step In The Customer Life Cycle
- Forget About Campaigns, Plan Video Strategy Across The Engagement Continuum
- See online video as a medium in its own right.
- Learn how to develop your YouTube channel as a brand destination.
- Be more creative in producing video content that supports the "buy" stage in the customer life cycle.
Vendors mentioned: comScore, Nielsen, VideoHub, VidIQ, and YouTube.