Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.


Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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    • For CIO Professionals

      Blog:CIOS: Don't Let New Sourcing Models Take Your IT Organization By Surprise

      by Sharyn Leaver Driven by economic pressures and a desire for alternatives to conventional IT outsourcing, often with minimal involvement from IT, emerging sourcing models like managed hosting,...

      • For Infrastructure & Operations Professionals

        Blog:Here We Go Again: WLAN Acquisitions Continue

        Here we go again, the most recent in a rash of acquisitions, but only the second of an infrastructure vendor this year as HP  today announced its intent to acquire the Colubris Networks. Why...

        • For Infrastructure & Operations Professionals

          Blog:Is The “Green” Data Center The Next Generation Data Center?

          Yes, but the shade of green will vary. While it’s clear that the next generation data center will be an energy efficient data center, incorporating other green data center features —...

          • Charts & Figures:Online Forums Appeal To One In 10 Online Consumers

            Applying The POST Methodology To Online Customer Service

          • For Customer Insights Professionals

            Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

            On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Online Forums Appeal To One In 10 Online Consumers

              Applying The POST Methodology To Online Customer Service

            • For Customer Experience Professionals

              Blog:Live Streaming From Forrester Customer Experience Forum 2010 — Day One

              Welcome to all of you at Forrester’s second annual Customer Experience Forum in New York City! And to all of you who can’t be here — we’ll miss you. Sales for the event were...

              • For Infrastructure & Operations Professionals

                Blog:Is Wi-Fi Bluetooth's Death Knell?

                The recent announcement by Ozmo Devices of its plan to enable Wi-Fi as a Personal Area Network (PAN) technology at Computex in Taipei last week shows a non-networking future for the wireless...

                • For Infrastructure & Operations Professionals

                  Blog:Making (WiMax) News

                  Forrester's take on the status of WiMax as an enterprise service - based on a recently published report I worked on with my colleague Lisa Pierce - is being discussed in Network World's "Newsmaker...

                  • For Security & Risk Professionals

                    Blog:Thomson Reuters Gets A Jump On Holiday Shopping, Acquires Paisley

                    Keep an eye out in the next week for Forrester’s GRC Trends 2009 report, which will take a look at how a decidedly rocky end of 2008 will impact those responsible for various aspects of corporate...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Gen Yers Are Most Likely To Trust Company-Managed Customer Service Forums

                      Applying The POST Methodology To Online Customer Service

                    • For Customer Experience Professionals

                      Blog:Live Streaming From Forrester Customer Experience Forum 2010 — Day Two

                      It’s Day 2 of Forrester’s Customer Experience Forum 2010, and I'm incredibly excited to see this morning’s opening speech by our own James McQuivey. He's going to demo...

                      • For Application Development & Delivery Professionals

                        Blog:Your Guide To Forrester’s CRM Transformation Research

                        Many Forrester clients are downloading my new report “Trends 2011: Customer Relationship Management -- Twelve Trends Drive Planning For Customer-Centric Process Transformation.”The report...

                        • For Infrastructure & Operations Professionals

                          Blog:Trapeze: For Sale After All, And Sold

                          In October of 2007 I speculated, out loud via this blog, as to whether or not WLAN infrastructure vendor Trapeze was for sale. While I don't claim to be a fortune teller (yes, RSS feeds and briefing...

                          • For Infrastructure & Operations Professionals

                            Blog:Siemens-Gores, A Winning Formula?

                            I’ve been doing a fair amount of work with Siemens of late, and have the chance to pick the brains of their management team in informal surroundings, so I certainly know how delighted they all are...

                            • For CIO Professionals

                              Report:Redefine Oracle's Role In Your BT Strategy

                              Seize The Unprecedented Opportunity To Reassess, Reinvigorate, And Renegotiate Your Oracle Relationship

                              Is Oracle a leading contributor to your business technology (BT) agenda or a legacy IT incumbent? While still one of the largest technology providers, Oracle's role in helping you accelerate your...

                              • Downloads: 37
                            • For Sourcing & Vendor Management Professionals

                              Report:Assess Your Current SVMO State To Navigate The Future

                              This report outlines the assessment framework to help sourcing and vendor management (SVM) professionals working on the SVM practice build a high-performance organization or discipline within their...

                              • Downloads: 280
                            • For Customer Insights Professionals

                              Blog:New Customer Insights Analyst Covering Marketing Technology

                              If you haven’t kept up with the activity in the marketing technology space – acquisitions, product enhancements, "cloud" wars, et al., then I don’t blame you. The marketing...

                              • For eBusiness & Channel Strategy Professionals

                                Charts & Figures:Set Goals For Social Customer Service

                              • Blog:Your Roadmap Should Make Someone Unhappy

                                There's a great post about dysfunctional product roadmaps at Product Beautiful. I'll add a couple of other types to the list: The Hatch: Much like the TV show Lost, the roadmap hints...

                                • For Customer Experience Professionals

                                  Blog:Why Your Website Still Matters

                                  The explosion of smartphones and tablet computers has companies frantic to build useful apps for serving their customers. Forrester agrees that companies should be building ways for customers to...

                                  • For Infrastructure & Operations Professionals

                                    Charts & Figures:Monitoring Requirements Depend On Business Service Complexity

                                    Introducing Forrester's Blueprint For Holistic Business Technology Monitoring

                                  • For Application Development & Delivery Professionals

                                    Charts & Figures:Sample HRM Process Capability Heat Map

                                  • For CIO Professionals

                                    Blog:IT Forum EMEA 2009 Starts Next Week in Berlin

                                    [Posted by Simon Yates] IT Forum EMEA 2009 is running next week from 3-5 June at the Maritim Hotel in Berlin, and we're looking forward to a strong turnout to learn more about "redefining...

                                    • For Infrastructure & Operations Professionals

                                      Blog:Upping The IPS Ante

                                      Motorola announced this week its intentions to acquires Wireless IDS/IPS vendor AirDefense. The acquisition may provide a bit of deja vu to readers who recall the acquisition of Network Chemistry's...

                                      • For B2C Marketing Professionals

                                        Blog:Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement

                                        (Above Photo by Jeremy Pepper) Jeremiah Owyang:  Sitting in the front row from Forrester's Marketing Forum 2008, the theme for today's event with over 800 attendees being Marketing's New...