Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

Refine your results

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

281 results in Reports

  • Past 6 months
  • Customer Experience Management
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile: From App Silos To Open Ecosystems

    Mobile Becomes The Experience Choreographer

    There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are...

    • Downloads: 401
  • For eBusiness & Channel Strategy Professionals

    Report:Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook

    eBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the...

    • Downloads: 2396
  • For eBusiness & Channel Strategy Professionals

    Report:Understand The Metrics That Drive Global eCommerce Success

    Benchmarks: The eCommerce Globalization Playbook

    Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

    • Downloads: 521
  • For B2C Marketing Professionals

    Report:Brief: Facebook (Still) Dominates Teens' Social Usage

    Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

    Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean...

    • Downloads: 110
  • For CIO Professionals

    Report:The 2016 Guide To Digital Predators, Transformers, And Dinosaurs

    Benchmark: The CIO Digital Business Transformation Playbook

    Getting to digital mastery is a challenge for every company. But some companies understand digital business better than others. This data-laden report identifies Digital Predators, Transformers, and...

    • Downloads: 247
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 527
  • For Application Development & Delivery Professionals

    Report:APIs Underpin A Digital Business Platform

    Prepare For Digital Transformation's Constant, Unpredictable Change

    While it's true that transforming to realize the benefits of digital business requires specific initiatives such as mobile apps, the Internet of Things, and predictive analytics, it's a mistake to...

    • Downloads: 289
  • For CIO Professionals

    Report:Begin Your Journey To Digital Mastery

    Road Map: The CIO Digital Business Transformation Playbook

    The journey to digital mastery is continuous, and — no matter your firm's starting point — as a CIO, you play a pivotal role in helping your company achieve digital mastery and preventing it from...

    • Downloads: 451
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 2556
  • For CMO Professionals

    Report:Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief looks...

    • Downloads: 278
  • For Infrastructure & Operations Professionals

    Report:Brief: Best Practices In Deploying A Customer Engagement Network In Retail

    In the "Have You Built A Customer Engagement Network In Retail?" Forrester report, we outlined 17 retail initiatives forcing infrastructure and operations (I&O) professionals to design, deploy, and...

    • Downloads: 106
  • For Customer Experience Professionals

    Report:Brief: CX Leaders Share Best Practices In Customer Obsession

    Processes: The Customer Experience Maturity Playbook

    At Forrester's CX Europe 2015 Forum, presenters shared how the right mix of discipline and empathy underpins their efforts to sustainably deliver great customer experiences. They also shared their...

    • Downloads: 176
  • For Customer Experience Professionals

    Report:Case Study: Unlock Design Thinking Skills With A Practical Training Program

    The National University Of Singapore Leads In Asia Pacific With A Pragmatic Design Thinking Curriculum

    A growing number of companies in Asia Pacific are organizing around customer experience (CX) functions and adopting design thinking principles to drive customer-centric transformations, but most face...

    • Downloads: 191
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Sustain Mobile Banking Excellence

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

    • Downloads: 1275
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 414
  • For Application Development & Delivery Professionals

    Report:Brief: To Effectively Engage Customers, Target Them On The Right Device

    Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia

    You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

    • Downloads: 84
  • For CIO Professionals

    Report:Organizing Your Digital Future

    Organization: The CIO Digital Business Transformation Playbook

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

    • Downloads: 316
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

    • Downloads: 31
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2016: Staffing And Hiring For Digital Business

    Org Models Shift As Digital Business Comes Of Age In 2016

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

    • Downloads: 219
  • For B2C Marketing Professionals

    Report:Defining Social Intelligence

    Vision: The Social Intelligence Playbook

    Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. Marketers struggle to fully utilize these insights from the masses of data...

    • Downloads: 3469
  • For B2C Marketing Professionals

    Report:The Internet Of Things Redefines Brand Engagement

    Connected Objects Will Deliver The Brand Experience Of The Future

    Despite the hype around the dozens of billions of connected objects to appear in the next five to 10 years, the internet of things (IoT) seems to open up more business opportunities in the industrial...

    • Downloads: 318
  • For Application Development & Delivery Professionals

    Report:How AD&D Accelerates The Journey To Customer-Obsessed Operating Models

    Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

    Customer-obsessed enterprises focus their strategies, operations, and budgets on knowledge of and engagement with customers. Application development and delivery (AD&D) groups bring this focus to...

    • Downloads: 42
  • For CIO Professionals

    Report:Customer-Obsessed Businesses Need Digital Ecosystems

    Landscape: The CIO Digital Business Transformation Playbook

    Digital businesses need digital ecosystems that support the continuous exchange of information and data to create value. CIOs must understand the complexity of digital ecosystems and learn to create...

    • Downloads: 227
  • For B2C Marketing Professionals

    Report:Evaluate Your Approach To Successful Content Marketing

    Assessment: The Content Marketing Playbook

    To attract attention and build a following, marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the capabilities...

    • Downloads: 721
  • For B2C Marketing Professionals

    Report:Master Your Mobile Loyalty Moments

    Continuous Improvement: The Customer Loyalty Playbook

    Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and moments...

    • Downloads: 1056