Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.


Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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259 results in Reports

  • Past 6 months
  • Customer Experience Management
  • For B2C Marketing Professionals

    Report:The European Online Display And Social Media Advertising Forecast, 2015 To 2020

    Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

    European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over that...

    • Downloads: 83
  • For B2C Marketing Professionals

    Report:Social Technographics® Defines Your Social Strategies And Tactics

    Landscape: The Social Marketing Playbook

    The question is no longer whether your customers use social media but rather how best you can use social media to interact with those customers. Forrester's Social Technographics model can help. Your...

    • Downloads: 162
  • For Enterprise Architecture Professionals

    Report:Use Big Data Initiatives To Deliver Digital Business Value

    Part I: Digital Customer Experience

    In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options...

    • For Enterprise Architecture Professionals

      Report:The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015

      Tools & Technology: The Business Process Management Playbook

      In Forrester's 31-criteria evaluation of business process management vendors, we identified the 12 most significant software providers — Appian, Bizagi, DST Systems, IBM, K2, Newgen Software,...

      • Downloads: 310
    • For Enterprise Architecture Professionals

      Report:Avoid A "One Size Fits All" Approach To Process Innovation

      Policy And Procedures: The Business Process Management Playbook

      This report outlines the critical methods and techniques for driving business process innovation. We have designed it to help you evaluate and identify a comprehensive framework of techniques,...

      • Downloads: 1037
    • For eBusiness & Channel Strategy Professionals

      Report:How Spanish Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

      Banking channel use in Spain is changing as customers increasingly use online and mobile banking to manage their financial lives. Although digital banking use is increasing, human contact remains...

      • Downloads: 162
    • For Customer Experience Professionals

      Report:B2B Customer Experience Teams Shape CX Design And Delivery

      Six Companies Show The Proactive Role Customer Experience Teams Play In B2B Firms

      Business-to-business (B2B) firms increasingly believe that delivering a good customer experience (CX) is essential to their ability to win, serve, and retain customers. So how are these companies...

      • Downloads: 138
    • For eBusiness & Channel Strategy Professionals

      Report:Follow Best Practices To Encourage Mobile Banking Use

      Processes: The Mobile Banking Strategy Playbook

      This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing and...

      • Downloads: 1878
    • For eBusiness & Channel Strategy Professionals

      Report:Assemble The Right Digital Money Management Team

      Organization: The Digital Money Management Playbook

      As digital money management evolves from being a feature of digital banking and wealth management to the core functionality of many mobile and online services, digital business strategy executives...

      • Downloads: 230
    • For Customer Experience Professionals

      Report:Avoid Dissonance Between Your Brand Promise And CX Delivery

      Competitive pressures keep ratcheting up. To survive, companies need to become customer-obsessed and make sure that the promises that they make in the market and the experiences that they deliver...

      • Downloads: 140
    • For Customer Experience Professionals

      Report:The Revenue Impact Of Customer Experience, 2015

      Find Out What An Improvement In A Company's Customer Experience Is Worth In Dollars And Cents

      Many customer experience (CX) pros find it hard to draw a clear connection between improving customer experience and increasing their firm's revenue. That's why Forrester developed industry-specific...

      • Downloads: 732
    • For Application Development & Delivery Professionals

      Report:Embrace — Don't Neglect — Mobile Web

      Mobile Web Must Own A Place In A Multidevice Landscape

      Sentiments like "mobile Web sucks" are increasingly common today as customer resentment builds up against slow, broken web experiences on mobile devices. Unfortunately, this blanket statement hurts...

      • Downloads: 134
    • For CMO Professionals

      Report:The Operating Model For Customer Obsession

      We know and have proven that a better customer experience correlates with higher revenue growth. But what does it take to succeed in your quest for the level of customer obsession needed to drive...

      • Downloads: 283
    • For Application Development & Delivery Professionals

      Report:Brief: Emerging Technologies In Financial Services

      Three Solutions To Improve Customer Experience In Financial Services

      From both an investment and innovation perspective, financial services firms show huge interest in business insight, customer experience, and digital banking. This brief showcases solutions that can...

      • Downloads: 334
    • For Infrastructure & Operations Professionals

      Report:ITSM Falls Short Of Your 2016 Needs

      Processes: The Workforce Enablement Playbook For 2015

      Organizations everywhere have begun digital business transformations to stimulate long-term growth. But many are ignoring their most precious assets — the people who sustain and improve the...

      • Downloads: 221
    • For eBusiness & Channel Strategy Professionals

      Report:2015 US Mobile Auto Insurance Functionality Benchmark

      Benchmarks: The Mobile Insurance Strategy Playbook

      Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's 2015 benchmark of the mobile offerings of...

      • Downloads: 188
    • For Customer Experience Professionals

      Report:Brief: Great Digital CX Takes More Than Pixels And Code

      Lessons Learned From Speakers At Forrester's CXSF 2015 Forum

      At Forrester's CXSF 2015 Forum, CX leaders shared best practices for delivering winning customer experiences in a digital world. Speakers emphasized four key themes that have enabled their success:...

      • Downloads: 102
    • For Customer Insights Professionals

      Report:How Analytics Drives Customer Life-Cycle Management

      Vision: The Customer Analytics Playbook

      With the growing importance of customer insights in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

      • Downloads: 3240
    • For eBusiness & Channel Strategy Professionals

      Report:How UK Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

      Banking channel use in the UK is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that...

      • Downloads: 108
    • For B2C Marketing Professionals

      Report:Media Buying's Evolution Challenges Marketers

      Continuous Improvement: The Digital Media Buying Playbook

      In 2014, Forrester teamed with the Association of National Advertisers (ANA) to survey more than 150 senior marketers to better understand how marketers in charge of important media budgets are...

      • Downloads: 556
    • For CIO Professionals

      Report:Brief: IBM's Future Is Digital in Asia Pacific, But Its Delivery Capabilities Must Match Its Vision

      Recent Moves Have Enhanced Big Blue's Ability To Support Your Digital Engagement Requirements

      IBM's annual Asia Pacific analyst summit, held in Bangalore, India in June 2015, focused on digital transformation, its enablers — cloud, mobility, analytics, and security — and how these...

      • Downloads: 51
    • For Customer Experience Professionals

      Report:Social Businesses Excel At Customer Experience

      Open Information And Knowledge Sharing Help CX Professionals Navigate An Evolving CX Ecosystem

      Customer experience (CX) ecosystems change rapidly. To help their businesses keep pace, CX leaders must help their companies share information and expertise with customers and partners — the...

      • Downloads: 73
    • For Enterprise Architecture Professionals

      Report:Brief: Transform Business Processes For Mobile Moments

      Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

      • Downloads: 133
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Online Testing Platforms, Q3 2015

      The Eight Providers That Matter Most And How They Stack Up

      In our 40-criteria evaluation of online testing platform providers, we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

      • Downloads: 283
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Is Not A Channel

      Vision: The Mobile eBusiness Playbook

      eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2015, but the majority of eBusiness professionals still treat it as one. Rather than leveraging...

      • Downloads: 564