Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

Refine your results

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

302 results in Reports

  • Past 6 months
  • Customer Experience Management
  • For eBusiness & Channel Strategy Professionals

    Report:The Chinese Retail Market Landscape In 2014

    Traditional Retailers Must Embrace Disruption

    The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at...

    • Downloads: 95
  • For eBusiness & Channel Strategy Professionals

    Report:How To Make Insurance Brands Relevant Again

    Use Digital Touchpoints To Shift From Compensation To Prevention

    Insurance has become commoditized. Personal lines customers especially shop around and are easily lost to a lower price. Insurers have been searching for ways to revamp their brands and to...

    • Downloads: 264
  • For Customer Experience Professionals

    Report:What Makes A Great Government Experience

    Lessons Learned From Our New Customer Experience Index

    Federal agencies are failing the administration's mandate to offer customer experiences (CX) that match the best of the private sector. What's worse, their poor CX performance hurts our whole...

    • Downloads: 171
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

    Rate Reform Creates Powerful Incentive For Effective Digital Sales

    Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With...

    • Downloads: 108
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's 2014 Customer Experience Forum East

    Market Leaders Turn To Customer Understanding And Design To Deliver Great Experiences

    At Forrester's Forum For Customer Experience Professionals East, speakers presented best practices and case studies that showed how they are coping with a new, more competitive era for customer...

    • Downloads: 262
  • For eBusiness & Channel Strategy Professionals

    Report:Use Analytics To Build Mobile Advantage

    Performance Management: The Mobile eBusiness Playbook

    Consumer expectations have shifted. As a result of their perpetual mobile connections, consumers have experienced what Forrester calls a mobile mind shift: the expectation that they can get relevant...

    • Downloads: 607
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Take The Digital Business Readiness Assessment

    Use Forrester's Digital Business Readiness Assessment To Plot Your Course To Digital Mastery

    Many executives understand that their firm needs to transform. Digital disruption is rewriting the rules in almost every industry, and as digital entrants like Amazon, Netflix, and Uber reinvent what...

    • Downloads: 209
  • For eBusiness & Channel Strategy Professionals

    Report:Establish A Digital Acceleration Team

    Guide, Inspire, And Educate Local Teams To Enhance Digital Maturity Throughout Your Organization

    As firms expand their digital footprint around the globe, eBusiness executives in central teams face a challenge. Different local market teams have wildly varying levels of digital maturity,...

    • Downloads: 252
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Benchmarks: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve...

    • Downloads: 636
  • For Customer Experience Professionals

    Report:Predictions 2015: Federal Customer Experience Finally Turns The Corner

    Major changes are coming to federal customer experience (CX). The seeds that the administration planted in 2014 — like the US Digital Services Playbook — will start to bear fruit in 2015,...

    • Downloads: 143
  • For Customer Experience Professionals

    Report:Getting Help With Customer Journey Maps

    Processes: The Customer Experience Ecosystem Playbook

    Companies use journey maps for both tactical and strategic purposes. But they struggle to get the best results when they don't have the right insights, skills, and tools. Consultancies, agencies,...

    • Downloads: 268
  • For eBusiness & Channel Strategy Professionals

    Report:The Business Case For Virtual Agents

    Why A Personalized Virtual Agent Is The Right Tool For Today's Self-Service Driven Consumer

    Virtual agents have evolved from simple, self-service chat-bots to today's personalized, data-driven answer engines that deliver customer value in both sales and service engagements. eBusiness...

    • Downloads: 219
  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update

    Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This...

    • Downloads: 2
  • For CIO Professionals

    Report:Brief: The Four Digital Customer Experience Plays Signify A Big Step In The Right Direction

    The US Digital Services Playbook Series

    In August, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics offers...

    • Downloads: 892
  • For Customer Experience Professionals

    Report:How To Map Your Customer Experience Ecosystem

    Assessment: The Customer Experience Ecosystem Playbook

    Customer interactions are shaped by a complex set of interdependencies that Forrester calls the customer experience ecosystem. In order to make significant and long-lasting customer experience...

    • Downloads: 1594
  • For Marketing Leadership Professionals

    Report:Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

    • Downloads: 294
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SaaS HR Management Systems, Q4 2014

    The Eight SaaS HRMS Providers That Matter Most And How They Stack Up

    In Forrester's 60 criteria evaluation of SaaS HR management systems (HRMS) vendors, we identified the eight most significant software providers serving medium to large companies — ADP,...

    • Downloads: 541
  • For Customer Experience Professionals

    Report:Veterans Affairs Must Get Serious About Customer Experience

    New Secretary Bob McDonald Won't Solve VA's CX Crisis Until He Starts Treating CX As A Business Discipline

    In May, US Department of Veterans Affairs (VA) Secretary Eric Shinseki became the second senior US official ousted by a major customer experience (CX) failure this year. His replacement, Bob...

    • Downloads: 55
  • For CIO Professionals

    Report:Brief: CIO Checklist — Which Services Should You Manage As Continuous Business Services?

    CIOs Must Accelerate Their BT Agenda By Enabling CBSes With Tech Management Best Practices

    CIOs increasingly are called upon to help define and deliver solutions that span the complexity of the customer life cycle, providing continuous improvement across all customer-journey moments to...

    • Downloads: 79
  • For Customer Experience Professionals

    Report:How To Build A Customer Experience Strategy That Works

    Strategic Plan: The Customer Experience Maturity Playbook

    Without a clear customer experience (CX) strategy to guide their efforts, firms pursue one-off or conflicting initiatives that fail to deliver sustainable benefits. To jump-start their strategy...

    • Downloads: 380
  • For Customer Experience Professionals

    Report:Brief: Leverage Ethnographic Research To Fully Understand Your Customers

    Don't Risk Customer Understanding Bias By Overrelying On Net Promoter Scores And Customer Satisfaction Surveys

    A comprehensive understanding of customers is critical for driving sustainable improvements in the customer experience (CX). To build a holistic view of the customer, organizations employ two types...

    • Downloads: 120
  • For eBusiness & Channel Strategy Professionals

    Report:Executing End-To-End Mobile Services

    Best Practices: The Mobile eBusiness Playbook

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken...

    • Downloads: 1271
  • For Application Development & Delivery Professionals

    Report:The Customer-Activated Enterprise

    Closing The Customer-Employee Gap

    Customers increasingly use digital technologies to "activate" their suppliers, throwing off significant and highly valuable data in the process; they expect enhanced value across all touchpoints in...

    • Downloads: 119
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 944