Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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244 results in Reports

  • Past 6 months
  • Customer Experience Management
  • For Customer Experience Professionals

    Report:The Customer Experience Curriculum

    The Skills, Knowledge, And Mindset Behind Great Experiences

    In the age of the customer, companies differentiate by delivering superior customer experiences. That requires all employees to become customer-obsessed and acquire the skills and knowledge they need...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:SharePoint's Future: Engagement Workplaces For Customer Operations

    SharePoint's Days As A Broad Middleware Suite Are Over

    It's time for enterprise customers to narrow their expectations of SharePoint; some should reduce SharePoint's role in their application strategies. Once a server suite addressing six major...

    • Downloads: 102
  • For eBusiness & Channel Strategy Professionals

    Report:Nailing In-Store Pickup

    Meeting And Exceeding The Expectations Of Today's Shopper

    Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers, with...

    • Downloads: 205
  • For Infrastructure & Operations Professionals

    Report:Create A Customer Engagement Network For Your BT Agenda

    Connecting Your Customer To The Business Requires A New Network Strategy

    As infrastructure and operations (I&O) leaders move to support a business technology (BT) agenda, they will come to the difficult realization that their current network infrastructure can't support...

    • Downloads: 68
  • For Customer Experience Professionals

    Report:Slowing Economic Growth Threatens Customer Experience Focus

    Know How To Defend CX Programs In Economically Uncertain Times

    The World Bank recently predicted that the global economy will grow by 3.0% in 2015 — down from the 3.4% growth it forecast in June 2014. This lower growth projection reflects a less optimistic...

    • Downloads: 98
  • For Customer Experience Professionals

    Report:Brief: What's Different About Mobile Customer Experience In China?

    Chinese mobile users have different expectations and different mobile moments than their Western peers. When designing a mobile website or app for them, customer experience (CX) professionals need to...

    • Downloads: 70
  • For Infrastructure & Operations Professionals

    Report:Beware The Pitfalls Within Networking For Hybrid Cloud

    Networking Has A Ways To Go To Make Hybrid Cloud Simple

    While we would all like hybrid cloud configurations to be simple and easy, the current economic, physics, and security realities result in infrastructure integration challenges that can be complex...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:Assess Technology Management's Impact On Employee Performance And Flow

    Use Our Survey To Analyze What's Affecting Employee Performance So You Can Invest Where It Matters Most

    Chances are your organization measures technology management's success or failure in terms of budget discipline, responsiveness, compliance, or other operational factors. Such goals are relatively...

    • Downloads: 44
  • For Customer Experience Professionals

    Report:Digital Customer Experience Governance Demystified

    Continuous Improvement: The Digital Customer Experience Improvement Playbook

    Governance has long been a dreaded word in the field of customer experience. It conjures images of automatons locked in dungeons trolling digital properties, hunting for standards violations. But in...

    • Downloads: 1030
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 281
  • For CIO Professionals

    Report:Brief: Making Sense Of The Digital Services Tsunami

    CIOs Must Navigate A Landscape Of Digital Relabeling

    At recent customer and analyst events, traditional consulting and systems integration providers — including Accenture, Capgemini, Cognizant, Deloitte Digital, Fujitsu, Infosys, NIIT...

    • Downloads: 261
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Digital Money Management Use

    Processes: The Digital Money Management Playbook

    Digital money management, often referred to as personal financial management (PFM), has not seen the adoption many digital banking executives had hoped for. This report looks at how eBusiness and...

    • Downloads: 763
  • For Application Development & Delivery Professionals

    Report:Create A Road Map To Guide Digital Experience Delivery

    Road Map: The Digital Experience Delivery Playbook

    To deliver great digital experiences, application development and delivery (AD&D) professionals must deploy the right technology for customers — and, of course, for your marketing and business...

    • Downloads: 734
  • For eBusiness & Channel Strategy Professionals

    Report:Capture The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 2057
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Delivery Service Providers, 2015

    Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement

    Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX),...

    • Downloads: 198
  • For Application Development & Delivery Professionals

    Report:Create A Learning Culture To Jumpstart Employee Development

    Good Content Won't Make The Cut Without A Supportive Environment

    Employee learning is an expected component of most corporate organizational development programs, either as classroom learning or a blend of classroom and online courses. But organizations are slow...

    • Downloads: 122
  • For Application Development & Delivery Professionals

    Report:Brief: Take Social Customer Service Beyond Your Own Walled Garden

    The modern consumer uses social media to communicate with family, friends, as well as companies. In response, companies have increased their investment in social media as a customer support channel....

    • Downloads: 87
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Canadian Mobile Banking Functionality Benchmark

    CIBC And Scotiabank Lead With Enhancements To Account Management Tools, Service Features, And Marketing

    Competition in the Canadian mobile banking space is heating up: All of the big five banks have rolled out new features and tools in the past year, while some like TD Canada Trust have launched...

    • Downloads: 57
  • For B2C Marketing Professionals

    Report:Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

    North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

    As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

    • Downloads: 9
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 815
  • For Customer Experience Professionals

    Report:Case Study: Disciplined Simplification Elevates The Brand In Virgin America's Site Redesign

    Virgin America undertook a major website redesign with the goal of streamlining the process of booking plane tickets through mobile devices and transforming it into an appealing experience. To do...

    • Downloads: 136
  • For Customer Experience Professionals

    Report:The Best Of Tablet User Experience

    Design For Immersive Content And Intuitive Feel

    Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while...

    • Downloads: 196
  • For B2C Marketing Professionals

    Report:Brief: Asia Pacific Firms Measure The Wrong Social Metrics

    Marketers Must Align Social Marketing Objectives To Business Outcomes

    Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and...

    • Downloads: 67
  • For Customer Insights Professionals

    Report:Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for...

    • Downloads: 12
  • For Customer Insights Professionals

    Report:Scale And Optimize Customer Engagements With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook For 2015

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

    • Downloads: 1164