Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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65 results in Reports

  • Past 12 months
  • Innovation
  • For CIO Professionals

    Report:Understanding The Diverse Innovation Tools And Services Ecosystem

    Tools And Technology: The Innovation Playbook

    While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

    • Downloads: 105
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Venture Investments Will Spur Digital Insurance Innovation

    Digital Disruption Promises New Threats And Opportunities In 2015

    Think that insurance is a sleepy industry? It's time to rethink that notion. Empowered customers, disruptive new entrants, and innovative incumbents are exploiting digital technologies to change what...

    • Downloads: 269
  • For CIO Professionals

    Report:Succeeding At Innovation Requires A Clear Strategic Plan

    Strategic Plan: The Innovation Playbook

    As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of...

    • Downloads: 94
  • For CMO Professionals

    Report:Brief: The New Art Of Data

    CMOs Must Partner With CIOs To Lead Data Innovation

    Digital customers, channels, and competitors are putting pressure on your firm to leverage more, and messier, data to arm your products, employees, and operations with digital capabilities. But being...

    • Downloads: 187
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: European Digital Insurance

    Digital Executives Must Lead The Transformation To Digital Business

    Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling...

    • Downloads: 533
  • For Customer Experience Professionals

    Report:Case Study: Design Thinking Drives Innovation With Drop, A Connected Kitchen Product

    Drop is a new iPad-connected kitchen scale that seeks to reduce bakers' anxiety and enhance the social experience of making food. To accomplish this goal, the team at Drop followed a design-oriented...

    • Downloads: 124
  • For Customer Insights Professionals

    Report:Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    CI Pros Will Close The Gaps Between Data, Insights, And Action This Year

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the...

    • Downloads: 343
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1332
  • For eBusiness & Channel Strategy Professionals

    Report:The Hits And Misses Of Apple Pay: What You Need To Know

    Apple Pay Will Advance Mobile Payments, But It Lacks Essential Ingredients For Long-Term Success

    "Our vision is to replace [the wallet] and we're going to start by focusing on payments." Those were the words of Tim Cook, Apple's CEO, on September 9, 2014 as he unveiled Apple Pay. Although the...

    • Downloads: 348
  • For CMO Professionals

    Report:The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired Nest...

    • Downloads: 506
  • For CIO Professionals

    Report:Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

    • Downloads: 861
  • For CIO Professionals

    Report:To Stay Competitive, Nurture A Culture Of Innovation

    Continuous Improvement: The Innovation Playbook

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. The key to success in this role is creating and sustaining an...

    • Downloads: 934
  • For CMO Professionals

    Report:The Forrester Wave™: Innovation Agencies, Q4 2014

    An Evaluation Of 10 Agencies Driving Innovation

    In Forrester's 27-criteria evaluation of innovation agencies, we identified the 10 most significant firms — AKQA, Critical Mass, frog, Huge, Isobar, Mutual Mobile, R/GA, Razorfish,...

    • Downloads: 407
  • For CIO Professionals

    Report:The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business...

    • Downloads: 572
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's Forum For CX Professionals West 2014

    CX Leaders Transform Their Organizations To Drive Innovation

    At Forrester's Forum For Customer Experience Professionals West 2014 in Anaheim, California, speakers shared best practices for rising above the pack and boosting customer experience from good to...

    • Downloads: 93
  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 771
  • For Customer Insights Professionals

    Report:The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, customer insights (CI) pros must deliver self-perpetuating...

    • Downloads: 939
  • For Customer Experience Professionals

    Report:Brief: Why The Sharing Economy Matters For Customer Experience Professionals

    In the past few years, thousands of companies that eschew traditional business models in favor of digital platforms have popped up to deliver peer-to-peer services to customers. These companies,...

    • Downloads: 65
  • For Marketing Leadership Professionals

    Report:The Time Is Right For Email Innovation

    Road Map: The Email Marketing Playbook

    There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the name...

    • Downloads: 126
  • For Customer Insights Professionals

    Report:How To Innovate With Customer Analytics

    Processes: The Customer Analytics Playbook

    Analytics innovation is neither fast nor easy. That's why some companies are buying their way to innovation to quickly ramp their analytics chops — an option not realistic for most marketers....

    • Downloads: 430
  • For CIO Professionals

    Report:Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage to...

    • Downloads: 226
  • For Customer Experience Professionals

    Report:Want To Improve Your Customer Experience? Turn To The Cloud

    Cloud Technologies Provide Employees, Partners, And Customers With The Agility They Need

    Technology grounds your customer experience (CX) ecosystem. It's embedded in your products; it facilitates customer understanding; it enhances your channels; and it empowers your employees. But rigid...

    • Downloads: 138
  • For CIO Professionals

    Report:Organizing For Sustained Innovation

    Organization: The Innovation Playbook

    This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 615
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Financial Innovation Is The Antidote To Disruption

    And Digital Executives Are The Ones Who Will Have To Apply It

    Digital financial innovation has finally taken off, propelled by disruptors and incumbents racing to find ever new ways to serve digitally empowered customers. Yet innovating is hard, particularly in...

    • Downloads: 135
  • For Sourcing & Vendor Management Professionals

    Report:Achieve Innovation With Multimodel Sourcing

    Forrester's approach to sourcing successfully across multiple models is based on our assertion that customers cannot thrive in the age of the customer with yesterday’s monolithic...

    • Downloads: 33