Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.


Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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62 results in Reports

  • Past 12 months
  • Innovation
  • For B2C Marketing Professionals

    Report:The Time Is Right For Email Innovation

    Road Map: The Email Marketing Playbook

    There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the name...

    • Downloads: 271
  • For Enterprise Architecture Professionals

    Report:Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

    • Downloads: 113
  • For CIO Professionals

    Report:Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

    • Downloads: 902
  • For CIO Professionals

    Report:Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

    • Downloads: 993
  • For CIO Professionals

    Report:Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

    • Downloads: 1145
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Shopping

    Only Six Sectors Will Thrive; Others Will Struggle Or Die

    The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

    • Downloads: 1137
  • For CIO Professionals

    Report:Quick Take: Apps And IoT Platforms Trump "Billions And Billions" Of Devices

    Mobile World Congress' Global Mobile Awards 2015 Highlight IoT Innovation For Connected Life

    Mobile World Congress, one of the largest global technology events, is currently in full swing. Although "mobile" remains in the event title, this year's speakers, exhibitors, and awards continue to...

    • Downloads: 257
  • For Security & Risk Professionals

    Report:RSAC Innovation Sandbox Finalists Spur Ingenuity In Security

    CISOs Should Look To Finalists For Future Direction And Investment

    The 2015 RSA Conference (RSAC) Innovation Sandbox marks the 10-year anniversary of its conception in North America. This contest has encouraged startups to demonstrate and share their security...

    • Downloads: 83
  • For Enterprise Architecture Professionals

    Report:Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

    • Downloads: 90
  • For Customer Experience Professionals

    Report:Mapping The Customer Journey

    Four Approaches To Customer Journey Mapping: When And How To Use Them

    Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

    • Downloads: 3613
  • For B2C Marketing Professionals

    Report:Brief: Search Marketing Innovations To Watch

    Tools And Technology: The Search Marketing Playbook

    In order to be discoverable, companies must be present based on where their users look for them and what they are looking for when they search. This report will highlight when and how B2C marketing...

    • Downloads: 168
  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 919
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Disrupting Payments — Commerce Innovators Signal What Is To Come

    Key Themes From Finovate Fall And Money20/20 Center Around Redefining Digital Identity And Delivering Enhanced Commerce Value

    Digital and mobile technology is evolving rapidly and transforming the way consumers and businesses interact. Investors are actively targeting the payments space as hundreds of well-funded potential...

    • Downloads: 385
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2014: European Online Apparel Retailers

    The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester evaluated...

    • Downloads: 198
  • For CMO Professionals

    Report:Brief: Amazon Dash Buttons Are The Best Bad Idea Of 2015

    Amazon's instant-buy Dash Buttons are now officially available to all Amazon Prime members in the US. Each button automatically orders products from specific replenishable brands like Cottonelle,...

    • Downloads: 88
  • For CIO Professionals

    Report:Understanding The Diverse Innovation Tools And Services Ecosystem

    Tools And Technology: The Innovation Playbook

    While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

    • Downloads: 265
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Financial Innovation Is The Antidote To Disruption

    And Digital Executives Are The Ones Who Will Have To Apply It

    Digital financial innovation has finally taken off, propelled by disruptors and incumbents racing to find ever new ways to serve digitally empowered customers. Yet innovating is hard, particularly in...

    • Downloads: 338
  • For CIO Professionals

    Report:Brief: Going Digital? Then Goodbye Suburban Sheetrock, And Hello Urban Exposed Brick

    Services Firms' New Digital Studios, IoT Labs, And Insights Centers Provide CIOs With New Ways To Engage The Business On Digital

    CIOs need assistance with taking their businesses digital. Business consultants and technology services firms may have a new way to help. They are building out urban digital design studios, insights...

    • Downloads: 109
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Seize A Window Of Opportunity In Patent Reform Now

    Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

    Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

    • Downloads: 25
  • For Customer Experience Professionals

    Report:Emotion, Differentiation, And Innovation Take Center Stage In CX's Future

    Lessons Learned From Speakers At Forrester's CXNYC 2015 Forum For CX Pros

    At Forrester's CXNYC 2015 Forum, mainstage speakers provided a forward-looking glimpse into the practices necessary to deliver exceptional customer experience (CX). Speakers, from CX to marketing and...

    • Downloads: 314
  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of...

    • Downloads: 877
  • For B2B Marketing Professionals

    Report:Nurture Thought Leadership To Nurture Your Brand

    Make Thought Leadership The Tip Of Your Content Marketing Pyramid

    Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when business-to-business (B2B)...

    • Downloads: 1069
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: Australian And New Zealand Digital Banking

    Digital Technologies Will Be Crucial To Driving Growth And Innovation

    The strong focus on growing revenue, combined with digital disruption, tougher competition, a shake-up in payments, and increasing consumer expectations, means that digital banking teams in Australia...

    • Downloads: 261
  • For eBusiness & Channel Strategy Professionals

    Report:Accelerate Digital Business With A BT Agenda

    Tools And Technology: The Digital Business Transformation Playbook

    Digital business demands a new approach to technology management. Think about how your firm has delivered technology in the past: monolithic, on-premises applications chosen because your firm signed...

    • Downloads: 266
  • For eBusiness & Channel Strategy Professionals

    Report:How To Create An Innovative Culture In Financial Services

    Employ Four Tactics To Build And Sustain An Innovative Culture

    Innovative culture is difficult to define and even tougher to build and sustain. eBusiness executives at financial services firms struggle with skepticism toward digital technologies, aversion to...

    • Downloads: 313