Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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50 results in Reports

  • Past 12 months
  • Innovation
  • For Customer Experience Professionals

    Report:Brief: To Beat Disruption, Think Like A Disruptor

    The NewCo Conference Offers Clues To Coming CX Disruption

    To beat disruptors, it helps to know how to think like one. For a snapshot of how disruptors operate today and what it's likely to mean for customer experience (CX) in the coming years, Forrester...

    • Downloads: 159
  • For Customer Experience Professionals

    Report:Lessons Learned From Innovators At Forrester's CXNYC 2015 Forum

    At Forrester's CXNYC 2015 Forum, a panel of leaders from three fast-growing startups shared how they drive innovation at their companies. Their lessons are crucial for any business, big or small,...

    • Downloads: 162
  • For CMO Professionals

    Report:Brief: Digital Intermediaries Rewrite Rules Of Business Again

    Hyperadoptive consumers are signing up with new digital intermediaries like Foursquare, Magic, and Uber in an effort to get more of what they want. It wasn't supposed to be this way. The original...

    • Downloads: 209
  • For CIO Professionals

    Report:Brief: Co-Opt Digital Disruptors To Meet Digital Business Challenges

    Digital Disruption Provides Opportunities For CIOs In India To Become Relevant Again

    The speed and magnitude of digital disruption in India have taken enterprises by surprise. Incumbent firms across industries are competing with digital startups for the business of tech-empowered...

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Seize A Window Of Opportunity In Patent Reform Now

    Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

    Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

    • Downloads: 30
  • For eBusiness & Channel Strategy Professionals

    Report:Inject Discipline Into Your Digital Innovation Process

    Financial Innovators Excel At Four Stages Of Innovation

    Digital innovation is both art and science. While creativity, design instinct, and good timing all play a role, eBusiness executives at financial services firms need processes to convert creative...

    • Downloads: 268
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Disruption Brews In Financial Data, Digital Identity, And Payments

    FinovateEurope Showcases Where Disruption Will Come From Next

    A wave of disruptors that aim to use digital tools to deliver superior customer experiences at a fraction of the cost are invading retail financial services, threatening incumbent banks, wealth...

    • Downloads: 568
  • For Enterprise Architecture Professionals

    Report:Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

    • Downloads: 117
  • For Infrastructure & Operations Professionals

    Report:How To Build The Device Innovation Lab That Differentiates Your Digital Business

    New Disruptive Devices Create Opportunities For Innovation — And I&O Should Play A Key Role

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to business problems to drive innovation, and they have a particular competency that can help: expertise...

    • Downloads: 187
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Insurance

    Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

    • Downloads: 509
  • For Customer Experience Professionals

    Report:The CX Innovation Imperative

    To become a customer experience (CX) leader, CX pros must strike a balance between improving existing experiences and pushing for bolder innovation-based efforts that uncover and deliver new value to...

    • Downloads: 343
  • For Application Development & Delivery Professionals

    Report:Reinvent Product Innovation To Revive Your Brand

    Adapt Your Private-Label And PLM Process And Application Portfolio To Digital Disruption

    Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label...

    • Downloads: 83
  • For CIO Professionals

    Report:Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

    Design Thinking Principles Help Create The Confidence To Change

    The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

    • Downloads: 363
  • For CMO Professionals

    Report:What Comes After The Unicorn Carnage?

    Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 92
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Underpin Digital Business In Insurance

    Incumbent insurers are under increasing pressure to prove their worth as disruptors such as Metromile and startups like Knip and Insurify offer customers greater simplicity, more convenience, and...

    • Downloads: 154
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How Retailers Are Harnessing Digital Innovation

    eBusiness Pros Build Innovation Labs In Response To Digital Disruption

    Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...

    • Downloads: 176
  • For Customer Experience Professionals

    Report:Brief: Collaborate And Model CX Behavior To Drive Customer Obsession

    Key Takeaways From Forrester's Marketing And Technology Forums In Sydney

    In September 2015, some of Forrester's brightest and most thought-provoking analysts and other industry experts gathered at two Forrester Summits in Sydney: one for marketing leaders and one for CMOs...

    • Downloads: 109
  • For Customer Experience Professionals

    Report:Mapping The Customer Journey

    Four Approaches To Customer Journey Mapping: When And How To Use Them

    Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

    • Downloads: 4013
  • For Enterprise Architecture Professionals

    Report:Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

    • Downloads: 135
  • For CMO Professionals

    Report:Quick Take: Apple TV Continues To Follow Rather Than Lead

    Apple TV is now eight years old and has had multiple refreshes. With each, market followers wonder whether it's the moment that Apple will finally do to TV what it has done to music, mobile, and...

    • Downloads: 84
  • For eBusiness & Channel Strategy Professionals

    Report:Disruption Is Brewing In Digital Investment, Security, And Identity

    The 2016 FinTech Finals Showcased The Next Frontier Of Disruption

    Financial technology (fintech) is booming: In 2015, a record $4.5 billion poured into fintech startups in Asia Pacific (AP). These disruptors have caught the attention of savvy eBusiness executives...

    • Downloads: 101
  • For CMO Professionals

    Report:Brief: How To RFP For Innovation

    Follow The Four-S Approach To Drive Agencies' And Marketers' Success

    CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally often...

    • Downloads: 217
  • For eBusiness & Channel Strategy Professionals

    Report:The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook

    Without a strong vision for the digital store, no strategic plan will ever be successful. It's expected that eBusiness leaders who drive digital store transformation initiatives have a deep-seated...

    • Downloads: 188
  • For Customer Experience Professionals

    Report:How CX Pros Innovate

    Continuous Improvement: The Digital Customer Experience Improvement Playbook

    To understand what role customer experience (CX) professionals play in innovation efforts, Forrester talked to CX pros and innovation experts at 29 companies and agencies. What we learned is that...

    • Downloads: 481
  • For eBusiness & Channel Strategy Professionals

    Report:How To Work With Fintech Startups

    Partner With Financial Technology Startups To Boost Innovation

    These days, every man and his dog seem to have an incubator, a lab, or a venture fund in pursuit of startups. Many of these initiatives will disappear quietly in a few years, unable to prove their...

    • Downloads: 198