Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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48 results in Reports

  • Past 12 months
  • Innovation
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How To Innovate With Startups

    Partner With Startups To Boost Digital Innovation

    Digital business strategy executives worldwide are driving innovation in search of new value for customers and operational efficiencies, and many are now pursuing relationships with startups. But...

    • Downloads: 120
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: The Power Of Co-Creation

    Engage Colleagues, Customers, And Startups To Drive Digital Innovation

    Remember the old, safe world where you could design a new product, give a technical specification to some developers, then sit back and wait for results? That world has gone. Digital technology...

    • Downloads: 201
  • For CIO Professionals

    Report:What Comes After The Unicorn Carnage?

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 78
  • For CIO Professionals

    Report:Brief: Co-Opt Digital Disruptors To Meet Digital Business Challenges

    Digital Disruption Provides Opportunities For CIOs In India To Become Relevant Again

    The speed and magnitude of digital disruption in India have taken enterprises by surprise. Incumbent firms across industries are competing with digital startups for the business of tech-empowered...

    • Downloads: 85
  • For eBusiness & Channel Strategy Professionals

    Report:The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook

    Without a strong vision for the digital store, no strategic plan will ever be successful. It's expected that eBusiness leaders who drive digital store transformation initiatives have a deep-seated...

    • Downloads: 227
  • For Customer Experience Professionals

    Report:Brief: Collaborate And Model CX Behavior To Drive Customer Obsession

    Key Takeaways From Forrester's Marketing And Technology Forums In Sydney

    In September 2015, some of Forrester's brightest and most thought-provoking analysts and other industry experts gathered at two Forrester Summits in Sydney: one for marketing leaders and one for CMOs...

    • Downloads: 121
  • For Customer Experience Professionals

    Report:Lessons Learned From Innovators At Forrester's CXNYC 2015 Forum

    At Forrester's CXNYC 2015 Forum, a panel of leaders from three fast-growing startups shared how they drive innovation at their companies. Their lessons are crucial for any business, big or small,...

    • Downloads: 168
  • For Customer Experience Professionals

    Report:Ten Ways That The Cloud Can Power Government Customer Experience Innovation

    Cloud services promise to lower tech management operational costs, which entices government agencies in this time of constrained budgets. But the cloud also has the potential to improve government...

    • Downloads: 131
  • For CMO Professionals

    Report:Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief looks...

    • Downloads: 315
  • For eBusiness & Channel Strategy Professionals

    Report:Breakout Vendors: Retail eBusiness

    Look For Partners That Support The Customer Experience Cost-Effectively

    Retail eBusiness executives are constantly bombarded with technology companies offering new and purportedly innovative solutions. To answer the question "Which companies in the retail solution...

    • Downloads: 140
  • For CMO Professionals

    Report:Brief: Digital Intermediaries Rewrite Rules Of Business Again

    Hyperadoptive consumers are signing up with new digital intermediaries like Foursquare, Magic, and Uber in an effort to get more of what they want. It wasn't supposed to be this way. The original...

    • Downloads: 216
  • For eBusiness & Channel Strategy Professionals

    Report:Inject Discipline Into Your Digital Innovation Process

    Financial Innovators Excel At Four Stages Of Innovation

    Digital innovation is both art and science. While creativity, design instinct, and good timing all play a role, eBusiness executives at financial services firms need processes to convert creative...

    • Downloads: 307
  • For Enterprise Architecture Professionals

    Report:Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

    • Downloads: 147
  • For Application Development & Delivery Professionals

    Report:Uncover Unexpected App Insights Through The Crowd

    Soccer Moms To Your App's Rescue

    Application development and delivery (AD&D) pros make decisions every day on app features and how they work. However, whether those features hit the mark for the majority of users is anybody's guess....

    • Downloads: 39
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: BBVA Takes An Iterative Approach To Innovation

    Become An Innovator Through A Test-And-Learn Approach

    Global, complex, and highly regulated financial services firms find it hard to innovate. With a string of digital innovations since 2008, BBVA has shown how to overcome these obstacles. BBVA's...

    • Downloads: 443
  • For Customer Experience Professionals

    Report:Brief: Six Ways To Add Speed And Scale To Customer Insights

    Customer research through surveys and qualitative studies is the most common approach to learn more about customers. However, these efforts can be time-intensive and expensive. This report describes...

    • Downloads: 136
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Insurance

    Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

    • Downloads: 571
  • For CMO Professionals

    Report:What Comes After The Unicorn Carnage?

    Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 124
  • For Customer Experience Professionals

    Report:Leading Innovative Mobile Experiences In Asia Pacific, 2016

    Consumers across Asia Pacific (AP) are quickly moving from "transitional" to "shifted" in their desire to be served on mobile. With mobile central to their lives, they seek differentiated experiences...

    • Downloads: 124
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2016: Staffing And Hiring For Digital Business

    Org Models Shift As Digital Business Comes Of Age In 2016

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

    • Downloads: 261
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Banks

    Digital Banks Offer A More Compelling Digital Banking Experience

    Over the past few years, a wave of new digital banks like Fidor Bank, Hello bank, Jibun Bank, Moven, and Widiba have launched, competing to win customers with better digital customer experiences than...

    • Downloads: 1203
  • For B2C Marketing Professionals

    Report:Brief: Search Marketing Innovations To Watch

    In order to be discoverable, companies must be present based on where their users look for them and what they are looking for when they search. This report will highlight when and how B2C marketing...

    • Downloads: 250
  • For CMO Professionals

    Report:Brief: Amazon Dash Buttons Are The Best Bad Idea Of 2015

    Amazon's instant-buy Dash Buttons are now officially available to all Amazon Prime members in the US. Each button automatically orders products from specific replenishable brands like Cottonelle,...

    • Downloads: 135
  • For Application Development & Delivery Professionals

    Report:The Downside Of Digital Labs

    Digital Financial Innovation Needs An End-To-End Agile And DevOps Environment

    To accelerate digital innovation, many financial services firms have launched digital innovation labs. Focused on quick, experimental projects, these new software development environments sit outside...

    • Downloads: 339
  • For Infrastructure & Operations Professionals

    Report:How To Build The Device Innovation Lab That Differentiates Your Digital Business

    New Disruptive Devices Create Opportunities For Innovation — And I&O Should Play A Key Role

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to business problems to drive innovation, and they have a particular competency that can help: expertise...

    • Downloads: 218