Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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62 results in Reports

  • Past 12 months
  • Innovation
  • For CIO Professionals

    Report:From Ideas To Value: Lubricate The Innovation Pipeline With Processes And Incentives

    Road Map: The Innovation Playbook

    Innovation is the No. 1 challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 1172
  • For Customer Experience Professionals

    Report:Start Innovating With Future-State Journey Mapping

    Strategic Plan: The Customer Experience Ecosystem Playbook

    Rising customer experience (CX) scores have been a boon for customers who are now less likely to struggle through poor experiences, but for companies, it means that they must take more aggressive...

    • Downloads: 763
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: BBVA Takes An Iterative Approach To Innovation

    Become An Innovator Through A Test-And-Learn Approach

    Global, complex, and highly regulated financial services firms find it hard to innovate. With a string of digital innovations since 2008, BBVA has shown how to overcome these obstacles. BBVA's...

    • Downloads: 334
  • For Security & Risk Professionals

    Report:RSAC Innovation Sandbox Finalists Spur Ingenuity In Security

    CISOs Should Look To Finalists For Future Direction And Investment

    The 2015 RSA Conference (RSAC) Innovation Sandbox marks the 10-year anniversary of its conception in North America. This contest has encouraged startups to demonstrate and share their security...

    • Downloads: 100
  • For Customer Experience Professionals

    Report:Brief: Collaborate And Model CX Behavior To Drive Customer Obsession

    Key Takeaways From Forrester's Marketing And Technology Forums In Sydney

    In September 2015, some of Forrester's brightest and most thought-provoking analysts and other industry experts gathered at two Forrester Summits in Sydney: one for marketing leaders and one for CMOs...

    • Downloads: 96
  • For eBusiness & Channel Strategy Professionals

    Report:How To Organize For Digital Financial Innovation

    Find The Right Organizational Structure To Spark Innovation In Digital Financial Services

    Digital disruption is hitting retail financial services as ambitious financial upstarts flood the market, aiming to delight your customers with superior digital experiences. Leading firms are...

    • Downloads: 339
  • For CIO Professionals

    Report:Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

    • Downloads: 1167
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Sustain Mobile Banking Excellence

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

    • Downloads: 1163
  • For Customer Experience Professionals

    Report:How CX Pros Innovate

    Continuous Improvement: The Digital Customer Experience Improvement Playbook

    To understand what role customer experience (CX) professionals play in innovation efforts, Forrester talked to CX pros and innovation experts at 29 companies and agencies. What we learned is that...

    • Downloads: 431
  • For CIO Professionals

    Report:Drive Insights To Innovation

    Insights-Driven Disruption Requires Data Leadership And Skills

    By definition, business transformation requires innovation — you want to do something differently. Innovation requires new ideas and insights, many of which will come from the organization's...

    • Downloads: 203
  • For CMO Professionals

    Report:Quick Take: Apple TV Continues To Follow Rather Than Lead

    Apple TV is now eight years old and has had multiple refreshes. With each, market followers wonder whether it's the moment that Apple will finally do to TV what it has done to music, mobile, and...

    • Downloads: 75
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Disruption Brews In Financial Data, Digital Identity, And Payments

    FinovateEurope Showcases Where Disruption Will Come From Next

    A wave of disruptors that aim to use digital tools to deliver superior customer experiences at a fraction of the cost are invading retail financial services, threatening incumbent banks, wealth...

    • Downloads: 490
  • For Customer Experience Professionals

    Report:The CX Innovation Imperative

    To become a customer experience (CX) leader, CX pros must strike a balance between improving existing experiences and pushing for bolder innovation-based efforts that uncover and deliver new value to...

    • Downloads: 325
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Insurance

    Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

    • For CIO Professionals

      Report:CIOs Are Not Ready To Support Business Innovation

      Benchmarks: The Innovation Playbook

      In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of...

      • Downloads: 897
    • For B2C Marketing Professionals

      Report:Brief: Search Marketing Innovations To Watch

      In order to be discoverable, companies must be present based on where their users look for them and what they are looking for when they search. This report will highlight when and how B2C marketing...

      • Downloads: 199
    • For Customer Experience Professionals

      Report:Mapping The Customer Journey

      Four Approaches To Customer Journey Mapping: When And How To Use Them

      Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

      • Downloads: 3881
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Three Process Hacks To Speed Digital Delivery

      Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

      For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

      • Downloads: 152
    • For CIO Professionals

      Report:Innovators Will Be The Winners In The Age Of The Customer

      Vision: The Innovation Playbook

      Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

      • Downloads: 952
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: Australian And New Zealand Digital Banking

      Digital Technologies Will Be Crucial To Driving Growth And Innovation

      The strong focus on growing revenue, combined with digital disruption, tougher competition, a shake-up in payments, and increasing consumer expectations, means that digital banking teams in Australia...

      • Downloads: 293
    • For Enterprise Architecture Professionals

      Report:Elevate Digital Disruption Like China's Leading Innovators

      Three Lessons From Chinese Internet Companies

      "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

      • Downloads: 104
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Seize A Window Of Opportunity In Patent Reform Now

      Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

      Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

      • Downloads: 28
    • For B2C Marketing Professionals

      Report:Media Buying's Evolution Challenges Marketers

      Continuous Improvement: The Digital Media Buying Playbook

      In 2014, Forrester teamed with the Association of National Advertisers (ANA) to survey more than 150 senior marketers to better understand how marketers in charge of important media budgets are...

      • Downloads: 561
    • For Infrastructure & Operations Professionals

      Report:Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

      Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

      Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

      • Downloads: 274
    • For CIO Professionals

      Report:Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

      Design Thinking Principles Help Create The Confidence To Change

      The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

      • Downloads: 309