Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.

Education

Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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19 results in Reports

  • Katyayan Gupta
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 184
  • For CIO Professionals

    Report:How To Build A Digital Business In India

    Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is...

    • Downloads: 89
  • For Infrastructure & Operations Professionals

    Report:Three Best Practices From Early BYOT Adopters In India

    Address Management Concerns Around Data Security, ROI, And Business Requirements To Build A Valid Business Case

    The consumerization of IT in India is leading more people to use personal mobile devices, applications, and public cloud services for work, a trend that Forrester refers to as "bring your own...

    • Downloads: 145
  • For Infrastructure & Operations Professionals

    Report:Managing Information Security In BYOT Environments In Asia Pacific

    I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data

    Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

    • Downloads: 238
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 378
  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Mobile And Smartphone Adoption Forecast, 2014 To 2019

    The Region Will Have 2 Billion Smartphone Users By 2019 Due To Adoption Across All Age Groups

    Smartphone adoption across nearly all countries in Asia Pacific (AP) is happening at breakneck speeds. This growth in uptake will occur across all age groups; Millennials will not be the primary...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

    • Downloads: 279
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    The Cosmetics Retailer Built A Mobile Solution To Engage Mobile Customers In 10 Asia Pacific Countries

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes and...

    • Downloads: 133
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Mobility Outlook For Asia Pacific In 2013

    Organizations Across The Region Will Invest In Five Key Areas As Workforce Demand For Mobility Continues To Rise

    This report gives enterprise mobility vendors guidance on how to identify business opportunities in Asia Pacific (AP) in 2013, providing insights into end user companies' telecom and mobility...

    • Downloads: 273
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Indiabulls Real Estate Uses A Tablet App To Drive Sales Growth

    Use The IDEA Framework To Enhance Customer Engagement

    Indiabulls Real Estate Limited (IBREL), an India-based real estate developer, faced two key business challenges: engaging with prospective buyers to improve sales and reducing the cost of lead...

    • Downloads: 100
  • For eBusiness & Channel Strategy Professionals

    Report:Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 3

    Understand What People Do Most Often On Their Smartphones To Build An Effective Mobile Engagement Strategy

    Today's consumers increasingly use smartphones for a variety of activities including social networking, researching and buying products online, and communicating via digital platforms like WhatsApp....

    • Downloads: 84
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Technology Firms Use For Consumers: 2014

    Benchmarks: The Mobile eBusiness Playbook

    The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014....

    • Downloads: 170
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Commerce Is Poised To Take Off In India

    The Growth Of Online Shopping On Feature Phones, Smartphones, And Tablets Will Catalyze The Growth Of Mobile Commerce In India

    The number of smartphone and tablet owners in India will double by 2017 as mobile devices increasingly become extensions of consumers' lifestyles. A host of macro factors, such as the emergence of a...

    • Downloads: 225
  • For CIO Professionals

    Report:Hot Emerging Indian BT Vendors To Watch In 2015

    India-Based Firms Are Emerging As Sources Of Business Technology Innovation

    CIOs across the globe have a great opportunity to digitally transform their firms' business by building a business technology (BT) agenda to deliver targeted customer value faster, better, and...

    • Downloads: 116
  • For eBusiness & Channel Strategy Professionals

    Report:Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

    • Downloads: 83
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: ING Vysya Boosts Customer Engagement With Its Banking App

    Use The IDEA Framework To Enhance Customer Engagement

    ING Vysya Bank, a midsize Indian private-sector bank, wanted to give its customers an always available, self-service direct banking channel to fulfill its business objective of increasing customer...

    • Downloads: 222
  • For eBusiness & Channel Strategy Professionals

    Report:Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

    Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

    • Downloads: 88
  • For CIO Professionals

    Report:Brief: Indian Firms Signal Their Intent To Go Digital

    Forrester's Summit For CIOs: India Highlights Technology Leaders' Increasing Focus On Digital Business Transformation

    Indian consumers are increasingly embracing smartphones, tablets, mobile applications, and social networks and expect businesses to serve them across all of these digital touchpoints. To answer this...

    • Downloads: 88
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Indian Mobile Banking Functionality Benchmark

    Axis Bank And HDFC Bank Top Our Review Of Smartphone Mobile Banking Apps In India

    To understand the maturity of mobile banking apps in India, we used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking apps of five large banks in India on...

    • Downloads: 37