Brandon   Purcell

Brandon Purcell

Principal Analyst Serving Customer Insights Professionals

Brandon serves Customer Insights Professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics and artificial intelligence strategy, innovation and best practices, skill development, and vendor evaluation.

Previous Work Experience

Prior to joining Forrester, Brandon led the data science team at a boutique consulting firm, helping marketers derive actionable insights from their customer and marketing data. As a data scientist, Brandon employed advanced customer analytics techniques such as predictive modeling and text analytics to address his clients’ business challenges. His engagements included helping a large retail bank develop a voice-of-the-customer program and creating a patented predictive location algorithm using geospatial data from mobile devices. His extensive analyses of the Consumer Financial Protection Bureau’s Consumer Complaint Database have been featured in Bloomberg, Forbes, and The Financial Brand.

Brandon spent many years as a financial specialist on the floors of the American Stock Exchange and Chicago Board Options Exchange. He also spent two years as a Peace Corps volunteer teaching English in the Republic of Benin in West Africa.

Education

Brandon holds an MBA from the Haas School of Business at U.C. Berkeley and a B.A. in English and creative writing from Dartmouth College.

Brandon Purcell

Principal Analyst Serving Customer Insights Professionals

Brandon serves Customer Insights Professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics and artificial intelligence strategy, innovation and best practices, skill development, and vendor evaluation.

Previous Work Experience

Prior to joining Forrester, Brandon led the data science team at a boutique consulting firm, helping marketers derive actionable insights from their customer and marketing data. As a data scientist, Brandon employed advanced customer analytics techniques such as predictive modeling and text analytics to address his clients’ business challenges. His engagements included helping a large retail bank develop a voice-of-the-customer program and creating a patented predictive location algorithm using geospatial data from mobile devices. His extensive analyses of the Consumer Financial Protection Bureau’s Consumer Complaint Database have been featured in Bloomberg, Forbes, and The Financial Brand.

Brandon spent many years as a financial specialist on the floors of the American Stock Exchange and Chicago Board Options Exchange. He also spent two years as a Peace Corps volunteer teaching English in the Republic of Benin in West Africa.

Education

Brandon holds an MBA from the Haas School of Business at U.C. Berkeley and a B.A. in English and creative writing from Dartmouth College.

Brandon Purcell's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Natural Language Generation

    Natural Language Generation Gives Human-Computer Interfaces The Gift Of Gab

    October 9, 2018Brandon Purcell, Boris Evelson

    Companies are using natural language generation (NLG) to create written reports, explain visualizations in business intelligence (BI) tools, and develop chatbots and voice assistants that interact with customers. CIOs and business technology leaders should read this report to learn more about how NLG is developing artificially intelligent systems that "speak" to users.

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Deep Learning

    Deep Learning Unlocks The Value Of New Use Cases

    October 1, 2018Brandon Purcell, Mike Gualtieri

    Much of today's interest in artificial intelligence (AI) comes from advances in deep learning, a branch of machine learning that analyzes data using neural networks. Deep learning is particularly adept at analyzing images, video, and natural language text. This report helps CIOs and business technology leaders understand the potential of deep learning for enterprise applications.

  • For Customer Insights Professionals

    REPORT: The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018

    Road Map: The Customer Analytics Playbook

    September 28, 2018Brandon Purcell

    AI technologies are evolving fast and growing increasingly critical to firms' ability to win, serve, and retain customers. The imperative exists for these firms not to just adopt a singular AI tech but rather to have access to an arsenal of AI tech that will improve their ability to generate and act on critical business insights. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 14 technology categories that support business intelligence (BI). Customer insights (CI) pros should read this report to shape their firm's investment in these technologies.

  • For Customer Insights Professionals

    REPORT: Deep Learning: The Start Of An AI Revolution For Customer Insights Professionals

    Continuous Improvement: The Customer Analytics Playbook

    September 6, 2018Brandon Purcell, Mike Gualtieri, Diego Lo Giudice

    Deep learning is the start of a revolution. A revolution because it allows enterprises to create predictive models with uncanny accuracy on image, voice, and natural language data that was previously impossible to analyze. A revolution because the internet giants have all embraced it as a core part of their go-forward AI strategy. And, finally, a revolution because it has only just begun, but over the next three to five years it will disrupt customer insights (CI) pros in their mission to understand their customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Deep Learning: An AI Revolution Started For Courageous Enterprises

    AD&D Pros Can Develop Applications That Can See, Understand, Talk, And Learn

    September 5, 2018 Mike Gualtieri, Diego Lo Giudice, Brandon Purcell

    Deep learning is a revolution started. A revolution because it allows enterprises to create predictive models with uncanny accuracy on previously hard-to-analyze data such as images, voice, and natural language. A revolution because the internet giants have all embraced deep learning as their go-forward AI strategy. And, finally, a revolution because it has only just begun. Once a revolution gets big enough, it disrupts. That's the opportunity for application development and delivery (AD&D) professionals who build enterprise and customer applications. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

View all of Brandon Purcell's Research

Clients Who Work With Brandon Purcell Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Engender Stakeholder Trust With Explainable AI

Date: November 1, 2018
Time: 11:00 AM-12:00 PM Eastern Standard Time
Register
View all upcoming events