Brandon   Verblow

Brandon Verblow

Forecast Analyst

Brandon is a forecast analyst within Forrester's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an associate director at UBS Investment Research, covering the engineering and construction sector. There, he spearheaded model improvements, cowrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.S. in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow

Forecast Analyst

Brandon is a forecast analyst within Forrester's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an associate director at UBS Investment Research, covering the engineering and construction sector. There, he spearheaded model improvements, cowrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.S. in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q3 2018

    ForecastView Document

    February 8, 2019Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q3 2018.

  • For CMO Professionals

    REPORT: The US Digital Marketing Forecast, 2018 To 2023

    Diverse Budget Priorities Will Boost Spend To Nearly $150 Billion

    February 7, 2019 Shar VanBoskirk, Brandon Verblow

    By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing in the US. Paid search will lose share to shopping and voice search; programmatic banner buys will retrench; television innovation will drive instream growth; and email will woo B2B adopters. These changes reflect budget priorities that vary by marketer sophistication and digital marketing experience. Growth will improve workplaces, agency relationships, and retail outlets.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Email Marketing Forecast, 2018 To 2023 (US)

    ForecastView Document

    December 27, 2018Brandon Verblow

    Given the proliferation of novel digital marketing channels, decision makers need to understand how a mature channel like email fits into the marketing mix. This forecast provides guidance on how email marketing spending will evolve over the next five years and how that growth will be distributed across three vendor types and 12 industry verticals. We also include forecasts of email users and smartphone email users by age as well as email volume by age and commercial volume. The report contains historical data going back to 2005 and a five-year forecast.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (Global)

    ForecastView Document

    December 10, 2018 Meenakshi Tiwari, Brandon Verblow

    Online display is one of the fastest-growing digital advertising channels, driven by online video. It has been especially strong in Asia Pacific, courtesy of China; there, Alibaba is driving digital ad revenue by using new technology to customize campaigns effectively. Thanks to a growing number of online users and increasing ad prices, Forrester expects continued growth over the next five years. This forecast compares Asia Pacific, the US, Europe, and the rest of the world. It outlines regional differences in online display advertising spend as well as how this will change going forward.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q2 2018

    ForecastView Document

    October 11, 2018Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2018.

View all of Brandon Verblow's Research