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Brandon   Verblow

Brandon Verblow

Forecast Analyst

Brandon is a forecast analyst within Forrester's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an associate director at UBS Investment Research, covering the engineering and construction sector. There, he spearheaded model improvements, cowrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.S. in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow

Forecast Analyst

Brandon is a forecast analyst within Forrester's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an associate director at UBS Investment Research, covering the engineering and construction sector. There, he spearheaded model improvements, cowrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.S. in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: The 2020 COVID-19 Crisis Will Stun US Marketing

    CMOs: Apply An Adaptive Approach To Manage The Downturn

    May 6, 2020 Shar VanBoskirk, Tina Moffett, Rick Parrish, Brandon Verblow

    The next two years will be difficult, no matter how quickly the COVID-19 crisis ends. In our most optimistic scenario, Forrester projects a 28% drop in US marketing spend — including media, services, technology, and internal headcount — by the end of 2021. Offline media, agency services, and staff payroll will suffer most. But today's dire situation will also force the pivot to more adaptive planning and operations that many CMOs had delayed during better days. Read this report to understand the expected marketing budget cuts and how to remain agile as the situation unfolds.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Search Marketing Forecast, 2019 To 2024 (US)

    ForecastView Document

    March 4, 2020Brandon Verblow

    With search absorbing half of US digital advertising spend, it is the most crucial channel for marketers to get right. Although it is maturing, it remains dynamic as marketers seek to serve search ads to users in more places and in new ways. To help guide marketers, our forecast includes an analysis of search users, volume, and spend, all broken out by device, as well as spend by industry vertical. New to the forecast are voice search user estimates and a segmentation of search ad spend by search engine, including eCommerce channels Amazon and eBay.

  • For B2C Marketing Professionals

    REPORT: Video: The State Of Video, 2019

    ForecastView Video

    February 25, 2020Brandon Verblow

    Consumers are accessing many types of video content using multiple devices across a variety of channels that are both ad-supported and ad-free. Understanding how and why consumers' video habits vary and how they will evolve will be crucial for firms' success. Media companies can leverage these insights to better attract and retain viewers' attention. Advertisers can use this information to better address their target audience and to allocate their advertising budgets more effectively.

  • For B2C Marketing Professionals

    REPORT: Today's Fragmented Media Landscape Makes Omnichannel Advertising A Must

    Landscape: The Omnichannel Advertising Playbook

    February 4, 2020 Joanna O'Connell, Brandon Verblow

    B2C marketers face the challenge of delivering business value and providing consumers with great marketing experiences — and advertising experiences as well. But while consumers' rapidly evolving media consumption behavior offers brands opportunity, it also adds complexity. This report outlines what current consumer media consumption and ad spend trends mean to help brands navigate how to best rethink their own media mix to maximize advertising's impact.

  • For B2C Marketing Professionals

    REPORT: Forrester Readiness Index: Digital Marketing, 2020

    ForecastView Document

    January 17, 2020Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides marketers as well as advertising technology and service providers with a simple instrument to quickly and reliably gauge a variety of market signals to determine where to prioritize digital marketing investments globally. This quantitative assessment provides insights into the digital marketing readiness and opportunity of 54 countries across the globe through the analysis of 14 quantitative variables we deem as core indicators of digital marketing readiness.

View all of Brandon Verblow's Research