Brandon   Verblow

Brandon Verblow

Associate Forecast Analyst

Brandon is an associate forecast analyst within Forrester Research's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an Associate Director at UBS Investment Research covering the engineering and construction sector. There, he spearheaded model improvements, co-wrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.Sc in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow

Associate Forecast Analyst

Brandon is an associate forecast analyst within Forrester Research's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an Associate Director at UBS Investment Research covering the engineering and construction sector. There, he spearheaded model improvements, co-wrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.Sc in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow's Research

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  • For eBusiness & Channel Strategy Professionals

    REPORT: Data Brief: Retailers' Options For Digital Marketing Spending Are Growing

    ForecastView Document

    March 7, 2018Brandon Verblow, Susan Wu

    US consumer online retail spending will grow by 55% in the next five years. Retailers are increasingly thinking about how their eCommerce and digital marketing channels work together as a part of their overall strategy. While traditional channels like Google search remain dominant, their gradually eroding market share is a sign that the universe of marketing options is expanding. In this data-driven report, we highlight how consumers' shopping habits are changing the way retailers allocate their digital marketing spending.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Search Marketing Forecast, 2017 To 2022 (Global)

    ForecastView Document

    March 2, 2018Brandon Verblow

    With nearly half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. To assist marketers with this mission, our forecast includes an analysis of the shifts in search ad spending across PCs and mobile devices in the US, the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, China, India, Japan, South Korea, and Australia. It also includes broader regional estimates of search ad spending in North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)

    ForecastView Document

    January 3, 2018Brandon Verblow

    With half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via search engines humming steadily. But when we take a peek under the hood, it becomes apparent that the gears driving this market are shifting furiously as marketers seek to reach users on a growing roster of devices. To assist marketers with this mission, our forecast includes an analysis of the shifts in US search users, volume, and spending across PCs, tablets, and mobile phones as well as spending across 12 industry verticals.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Search Marketing Forecast, 2017 To 2022 (EU-17)

    ForecastView Document

    January 3, 2018Brandon Verblow

    With half of every euro spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with the demand for paid ads via search engines humming steadily. But when we take a peek under the hood, it becomes apparent that the gears driving this market are shifting furiously as marketers seek to reach users on a growing roster of devices. To assist marketers with this mission, our forecast includes an analysis of the shifts in search ad spending across PCs and mobile devices as well as 11 industry verticals in 17 European countries.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document

    December 11, 2017Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q3 2017.

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