Brandon   Verblow

Brandon Verblow

Associate Forecast Analyst

Brandon is an associate forecast analyst within Forrester Research's Marketing & Strategy ForecastView team, covering online display advertising.

Previous Work Experience

Prior to joining Forrester, Brandon was an Associate Director at UBS Investment Research covering the engineering and construction sector. There, he spearheaded model improvements, co-wrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.Sc in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow

Associate Forecast Analyst

Brandon is an associate forecast analyst within Forrester Research's Marketing & Strategy ForecastView team, covering online display advertising.

Previous Work Experience

Prior to joining Forrester, Brandon was an Associate Director at UBS Investment Research covering the engineering and construction sector. There, he spearheaded model improvements, co-wrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.Sc in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)

    ForecastView Document

    January 3, 2018Brandon Verblow

    With half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via search engines humming steadily. But when we take a peek under the hood, it becomes apparent that the gears driving this market are shifting furiously as marketers seek to reach users on a growing roster of devices. To assist marketers with this mission, our forecast includes an analysis of the shifts in US search users, volume, and spending across PCs, tablets, and mobile phones as well as spending across 12 industry verticals.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Search Marketing Forecast, 2017 To 2022 (EU-17)

    ForecastView Document

    January 3, 2018Brandon Verblow

    With half of every euro spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with the demand for paid ads via search engines humming steadily. But when we take a peek under the hood, it becomes apparent that the gears driving this market are shifting furiously as marketers seek to reach users on a growing roster of devices. To assist marketers with this mission, our forecast includes an analysis of the shifts in search ad spending across PCs and mobile devices as well as 11 industry verticals in 17 European countries.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document

    December 11, 2017Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q3 2017.

  • For B2C Marketing Professionals

    REPORT: Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document

    November 6, 2017Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining where to prioritize marketing investment. This quantitative assessment provides insights into the digital marketing environment and opportunity of 55 countries across the globe through the analysis of 23 quantitative variables we deem as core indicators of digital marketing readiness. Because of this breadth, the FRI can reveal hidden value beyond what is reflected simply by a country's digital ad spending.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document

    September 15, 2017Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2017.

View all of Brandon Verblow's Research