Brandon   Verblow

Brandon Verblow

Associate Forecast Analyst

Brandon is an associate forecast analyst within Forrester Research's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an Associate Director at UBS Investment Research covering the engineering and construction sector. There, he spearheaded model improvements, co-wrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.Sc in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow

Associate Forecast Analyst

Brandon is an associate forecast analyst within Forrester Research's Marketing & Strategy ForecastView team, covering digital marketing for the US, European, and Asia Pacific regions. He focuses on video advertising, mobile advertising, online display advertising, social advertising, search marketing, and email marketing.

Previous Work Experience

Prior to joining Forrester, Brandon was an Associate Director at UBS Investment Research covering the engineering and construction sector. There, he spearheaded model improvements, co-wrote equity research reports, serviced client inquiries, and conducted industry surveys and analyses. He is proficient in vendor data analysis, report writing, and financial modeling.

Education

Brandon earned a B.Sc in economics from the Wharton School and a B.A. in international relations from the University of Pennsylvania.

Brandon Verblow's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)

    ForecastView Document

    July 13, 2018Brandon Verblow, Meenakshi Tiwari

    Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is performing vis-à-vis overall digital ad spend, how mobile ad spend varies across three channels (online display, paid search, and social media), what to expect in future, and what is driving those changes. Our forecast looks at mobile ad spend across seven countries in the region: the UK, France, Germany, the Netherlands, Italy, Spain, and Sweden.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (US)

    ForecastView Document

    June 26, 2018Brandon Verblow, Meenakshi Tiwari

    Mobile advertising is a crucial tool for successful marketers as mobile moments play an increasingly prominent role in consumers' decision-making processes. It is partly for this reason that mobile ad spending growth continues to outperform overall digital ad spending. Marketers therefore need to understand how to allocate their digital ad budgets effectively on mobile. This forecast discusses how marketers' spending on mobile varies by channel and the factors that will drive growth in these channels — online display, paid search, and social media.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (US)

    ForecastView Document

    June 4, 2018Brandon Verblow

    Given the fragmented nature of the online display advertising market, industry players are increasingly looking for insights to help them navigate this ever-evolving space. For marketers, this forecast offers guidance on allocating ad budgets. For media and adtech companies, it is a handy tool for strategic planning. Specifically, it provides detail on how display spending — excluding social media — is segmented by media format, device, mobile platform, inventory source, pricing scheme, and industry vertical. For context, we also include offline ad spending by type.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q4 2017

    ForecastView Document

    April 24, 2018Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q4 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Data Brief: Retailers' Options For Digital Marketing Spending Are Growing

    ForecastView Document

    March 7, 2018Brandon Verblow, Susan Wu

    US consumer online retail spending will grow by 55% in the next five years. Retailers are increasingly thinking about how their eCommerce and digital marketing channels work together as a part of their overall strategy. While traditional channels like Google search remain dominant, their gradually eroding market share is a sign that the universe of marketing options is expanding. In this data-driven report, we highlight how consumers' shopping habits are changing the way retailers allocate their digital marketing spending.

View all of Brandon Verblow's Research