Speaker Biography

Brendan Witcher

VP, Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For eBusiness & Channel Strategy Professionals


  • 10:20 AM - 11:00 AM

    What Big Data Means To Retail

    To keep up with demanding digital customers, retailers seek to deliver context and personalization at scale. Many turn to big data solutions, which promise to transform business by predicting consumer behavior, finding needles in haystacks, and identifying trends faster than ever. But early enthusiasm over big data has been tempered by hype, confusion over platforms and standards, and an ongoing struggle to extract actionable insights consistently and reliably. Join this session to hear what impact big data solutions have had on retailers, and what to expect in the future. We'll explain:

    • Which big data solutions have delivered tangible results for retailers.
    • Where investments in analytics can deliver reliable ROI.
    • Which companies have notable big data success stories.

Research Focus

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

Previous Work Experience

Before joining Forrester, Brendan amassed 25 years of experience working in leadership positions within enterprise organizations. He led significant digital transformation projects in multiple commerce, marketing, and strategy roles with Guitar Center, Harry & David, and Elbo Room Restaurant Group. He has also served as an adjunct professor for Southern Oregon University's MBA program.


Brendan graduated from Columbia College with a BA in business management. He later earned an MBA with a focus on marketing and a postbaccalaureate in financial analysis/accounting, both from Southern Oregon University.