Brendan   Miller

Brendan Miller

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Brendan serves digital business professionals. His research focuses on retail digital transformation, consumer insights, payments, and eCommerce trends in the age of the customer. Brendan has specific expertise in helping retail leaders understand the opportunity derived from payments as well as the vendors that facilitate the delivery of leading digital experiences. His interests include emerging digital payments, rebuilding checkout experiences for our mobile world, retailer security and risk challenges, and insights into the state of the digital shopper.

Brendan’s research and analysis have been widely cited in publications including The New York Times, USA Today, Bloomberg, Fortune, Barron’s, CNBC, as well as NPR, The Los Angeles Times, and Financial Times.

Previous Work Experience

Prior to Forrester, Brendan spent 20 years as a B2C and B2B marketer, spanning technology, services, retail, CPG, and durable goods.  Most recently, he led product marketing duties at payment firms, such as First Data, Mercury, and Vantiv. Prior to working in payments, he held B2C marketing leadership roles at Pulte Group and Graham Advertising (a leading automotive advertising agency), and he was also a managing director of a market research and strategy firm.

Education

Brendan holds a BBA in marketing/management from Northwood University in Midland, Michigan, as well as an MBA from the University of Denver, Daniels College of Business.

Brendan Miller

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Brendan serves digital business professionals. His research focuses on retail digital transformation, consumer insights, payments, and eCommerce trends in the age of the customer. Brendan has specific expertise in helping retail leaders understand the opportunity derived from payments as well as the vendors that facilitate the delivery of leading digital experiences. His interests include emerging digital payments, rebuilding checkout experiences for our mobile world, retailer security and risk challenges, and insights into the state of the digital shopper.

Brendan’s research and analysis have been widely cited in publications including The New York Times, USA Today, Bloomberg, Fortune, Barron’s, CNBC, as well as NPR, The Los Angeles Times, and Financial Times.

Previous Work Experience

Prior to Forrester, Brendan spent 20 years as a B2C and B2B marketer, spanning technology, services, retail, CPG, and durable goods.  Most recently, he led product marketing duties at payment firms, such as First Data, Mercury, and Vantiv. Prior to working in payments, he held B2C marketing leadership roles at Pulte Group and Graham Advertising (a leading automotive advertising agency), and he was also a managing director of a market research and strategy firm.

Education

Brendan holds a BBA in marketing/management from Northwood University in Midland, Michigan, as well as an MBA from the University of Denver, Daniels College of Business.

Brendan Miller's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: 2018 Retail Best Practices: Mobile Web

    Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017

    February 2, 2018Brendan Miller

    Mobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than one-third (or more than $1 trillion) of total US retail sales at some point in the customer journey in 2018. This report shares examples of how leading retailers' mobile websites approach critical functionality and usability challenges. It follows up on the recommendations we made in The Forrester Retail Wave™: US Mobile Web, Q4 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Top Cybersecurity Threats For Retailers In 2018

    Digital Transformation Means Retailers Must Get Cyber-Ready

    November 15, 2017Brendan Miller, Josh Zelonis

    Attackers are exploiting your digital transformation efforts. The age of the customer demands that retailers go on the offensive and exceed the demands of today's digital customers while also defending against voracious security and fraud attacks. This report details five immediate threat areas that digital business pros must take an active role in defending against as they work to digitally transform their business.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites

    October 26, 2017Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion, retailers can no longer hope for the best with passive solutions such as responsive design. We evaluated the mobile websites of 12 retailers and found a widening gap between the Leaders and laggards. This report lays out which retailers get it right — and wrong — and what digital business executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

    Playing Defense Will Just Prolong Your Demise

    June 20, 2017Brendan Miller, Brendan Witcher, Fiona Swerdlow

    On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from Amazon Fresh to premium brick-and-mortar grocery retailing. This quick take outlines what the acquisition means for retail digital business professionals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: How Kohl's Operationalizes Its Digital Strategy

    May 31, 2017Brendan Miller

    Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides digital business professionals with an overview of the steps that Kohl's is executing to generate incremental sales and margins through the seamless integration of its stores and digital experiences.

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