Brendan Miller

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Brendan serves eBusiness & Channel Strategy Professionals. He focuses on the convergence of payments, point-of-sale (POS) and commerce platforms, data, loyalty, and personalization. Brendan has specific expertise helping eBusiness leaders understand the opportunity derived from payments that can lead to new customer acquisition and long-term value.

His interests focus on mobile commerce, retail shopping, eCommerce, merchant risk, stored value, alternative payments, and how payment systems integrate into broader commerce experiences.

Previous Work Experience

With over 18 years as a B2C and B2B marketer, spanning technology, services, retail, CPG, and durable goods, Brendan understands the challenges of crafting products and value propositions that need to simultaneously resonate with multiple audiences in a distribution channel. He has extensive experience working in product marketing at payment companies such as First Data, Mercury, and most recently Vantiv. Brendan primarily focused on expanding acquiring distribution through leveraging strategic relationships with developers, POS, and eCommerce software vendors and financial institutions. Prior to working in payments, he worked as a B2C marketer at Pulte Group and Graham Advertising (a leading automotive advertising agency), as well as a managing director of a market research and strategy firm.

Education

Brendan holds a B.B.A. from Northwood University in Midland, Michigan, as well as an MBA from the University of Denver.

Brendan Miller's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Five Fixes To Increase Mobile Checkout Conversion

    Most consumers won't download your app, but they will visit your mobile website. Mobile web traffic will outpace desktop by 2019, so retailers need make their mobile checkout more convenient to ...

  • For eBusiness & Channel Strategy Professionals

    Report: Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the b...

  • For eBusiness & Channel Strategy Professionals

    Report: Boost Your Conversions With Checkout Financing

    A new category of disruptive credit providers and technology solutions is delivering credit during checkout, putting a new spin on retail financing. Retail credit programs have long boosted sale...

  • For eBusiness & Channel Strategy Professionals

    Report: US Mobile Payments Will More Than Triple By 2021

    Forrester estimates that mobile payment transactions in the US will grow to $282.9 billion by 2021. Retailers are starting to get customer loyalty and engagement ROI from this technology. This r...

  • For eBusiness & Channel Strategy Professionals

    Report: Fuel Retail Transformation With Payments Data

    eBusiness pros to date have overlooked an invaluable source of customer insights: payments data. We surmise that they've hesitated because payments data is inherently sensitive, and they worry a...

View all of Brendan Miller's Research

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