Brendan   Miller

Brendan Miller

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Brendan serves digital business professionals. His research focuses on retail digital transformation, consumer insights, payments, and eCommerce trends in the age of the customer. Brendan has specific expertise in helping retail leaders understand the opportunity derived from payments as well as the vendors that facilitate the delivery of leading digital experiences. His interests include emerging digital payments, rebuilding checkout experiences for our mobile world, retailer security and risk challenges, and insights into the state of the digital shopper.

Brendan’s research and analysis have been widely cited in publications including The New York Times, USA Today, Bloomberg, Fortune, Barron’s, CNBC, as well as NPR, The Los Angeles Times, and Financial Times.

Previous Work Experience

Prior to Forrester, Brendan spent 20 years as a B2C and B2B marketer, spanning technology, services, retail, CPG, and durable goods.  Most recently, he led product marketing duties at payment firms, such as First Data, Mercury, and Vantiv. Prior to working in payments, he held B2C marketing leadership roles at Pulte Group and Graham Advertising (a leading automotive advertising agency), and he was also a managing director of a market research and strategy firm.

Education

Brendan holds a BBA in marketing/management from Northwood University in Midland, Michigan, as well as an MBA from the University of Denver, Daniels College of Business.

Brendan Miller

Principal Analyst Serving eBusiness & Channel Strategy Professionals

Brendan serves digital business professionals. His research focuses on retail digital transformation, consumer insights, payments, and eCommerce trends in the age of the customer. Brendan has specific expertise in helping retail leaders understand the opportunity derived from payments as well as the vendors that facilitate the delivery of leading digital experiences. His interests include emerging digital payments, rebuilding checkout experiences for our mobile world, retailer security and risk challenges, and insights into the state of the digital shopper.

Brendan’s research and analysis have been widely cited in publications including The New York Times, USA Today, Bloomberg, Fortune, Barron’s, CNBC, as well as NPR, The Los Angeles Times, and Financial Times.

Previous Work Experience

Prior to Forrester, Brendan spent 20 years as a B2C and B2B marketer, spanning technology, services, retail, CPG, and durable goods.  Most recently, he led product marketing duties at payment firms, such as First Data, Mercury, and Vantiv. Prior to working in payments, he held B2C marketing leadership roles at Pulte Group and Graham Advertising (a leading automotive advertising agency), and he was also a managing director of a market research and strategy firm.

Education

Brendan holds a BBA in marketing/management from Northwood University in Midland, Michigan, as well as an MBA from the University of Denver, Daniels College of Business.

Brendan Miller's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    November 7, 2018 Fiona Swerdlow, Sucharita Kodali, George Lawrie, Brendan Miller, Brendan Witcher

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of online marketplaces.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Global Merchant Payment Providers, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up

    October 10, 2018Brendan Miller

    In our 20-criterion evaluation of global merchant payment providers, we identified the 11 most significant ones — ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldline, and Worldpay (formerly Vantiv and Worldpay) — and researched, analyzed, and scored them. This report shows how each provider measures up, and it helps digital business professionals select the right providers for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Automotive Wave™: European Websites, Q3 2018

    European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

    August 29, 2018Brendan Miller, Alex Causey

    More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how helpful auto brand websites are to shoppers, we evaluated 11 of the top auto brands in Europe. This report lays out where these companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them to help their websites drive more growth.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of The US Retail Shopper In 2018

    July 18, 2018Brendan Miller

    US retail spending overall continues to grow, but retailers face urgent pressure to evolve — or they will lose market share. Stagnant income and growing debt mean that households are trimming their budgets and moving their spending to the retailers that offer them superior value, convenience, and customer experience, whether online or in-store. To win the loyalty of today's empowered shoppers, digital business professionals need to ensure their firms' strategic plan aligns with their customers' needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Global Merchant Payment Providers, Q3 2018

    Forrester's Overview Of 31 Global Payment Providers

    July 2, 2018Brendan Miller

    For omnichannel retailers, accepting electronic payments is highly complex. It includes transmitting sensitive financial information, managing a diverse array of payment methods and tender types, juggling the interests of multiple players involved in the transaction stream, and adhering to tight regulations. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from a merchant payment provider and select vendors based on size and target market.

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Webinar: Outlook 2019: The State Of The US Retail Shopper

Date: December 13, 2018
Time: 1:00 PM-1:40 PM Eastern Standard Time
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