Brendan Witcher

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today's leading strategies and tactics in digital excellence.

In his research, Brendan covers such consumer-oriented topics as eCommerce forecasting and trends, customer experience management best practices, personalization capabilities, engagement strategies, customer service solutions, and conversion optimization within verticals that include retail, CPGs, B2B, financial services, media, entertainment, hospitality, and the public sector. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with companies that are at the forefront of dealing with digital disruption.

In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is routinely sought after for comments and insights by industry media such as CNBC, PBS, The Economist, Time, The Wall Street Journal, USA Today, and Internet Retailer Magazine.

Previous Work Experience

Before joining Forrester, Brendan amassed 25 years of experience working for enterprise organizations in both the hospitality industry and multichannel retail. During that time, he led significant digital transformation projects, including selection and integration of enterprise platforms, as well as eCommerce support systems and customer-facing technology solutions. He has held multiple leadership positions for retailers like Guitar Center and Harry & David with roles in strategic planning, eCommerce operations, digital marketing, business analytics, customer insights, and CRM. In addition, he has served as an adjunct professor for Southern Oregon University's MBA program.

Education

Brendan graduated from Columbia College with a B.A. in business management. He later earned an MBA with a focus on marketing and a postbaccalaureate in financial analysis/accounting, both from Southern Oregon University.

Brendan Witcher's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Key Tech Trends That Serve Up Next-Gen Commerce

    Meeting the ever-changing expectations of today's retail customer is a challenge, and eBusiness pros are forced to regularly ask, "What technologies do I need to care about today?" and "Am I usi...

    • Downloads: 103
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Take The Digital Business Readiness Assessment

    Many executives understand that their firm needs to transform. Digital disruption is rewriting the rules in almost every industry, and as digital entrants like Amazon, Netflix, and Uber reinvent...

    • Downloads: 425
  • For eBusiness & Channel Strategy Professionals

    Report: 2016 Commerce Technology Investment Trends: Omnichannel

    For the majority of retailers, the phenomenal growth in online revenues, mobile adoption, omnichannel shopping, and online profitability are translating into strong business cases for significan...

    • Downloads: 232
  • For eBusiness & Channel Strategy Professionals

    Report: Omnichannel Mastery: Optimize In-Store Pickup

    Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

    • Downloads: 489
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016

    Ubiquitous customer adoption of mobile for commerce continues to put new demands on mobile commerce solution providers. In Forrester's 41-criteria evaluation of mobile commerce solution provider...

    • Downloads: 315
  • For eBusiness & Channel Strategy Professionals

    Report: Predictions 2016: The Omnichannel And Mobile Juggernaut

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas wil...

    • Downloads: 567
  • For eBusiness & Channel Strategy Professionals

    Report: Building The Business Case For Omnichannel In Retail

    Retailers are launching omnichannel fulfillment projects at a rapid pace. eBusiness professionals are prioritizing these projects due to growing customer demand for new order fulfillment options...

    • Downloads: 534
  • For eBusiness & Channel Strategy Professionals

    Report: TechRadar™: Retail Analytics Q3, 2014

    As retailers look to become customer-obsessed in the age of the customer — through personalization 2.0, a single view of the customer, big data processing, and omnichannel engagement ̵...

    • Downloads: 549
  • For eBusiness & Channel Strategy Professionals

    Report: Omnichannel Mastery: Optimize In-Store Pickup

    Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

    • Downloads: 489
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Take The Digital Business Readiness Assessment

    Many executives understand that their firm needs to transform. Digital disruption is rewriting the rules in almost every industry, and as digital entrants like Amazon, Netflix, and Uber reinvent...

    • Downloads: 425
View all of Brendan Witcher's Research

Clients who work with Brendan Witcher also work with: