Brendan Witcher

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Brendan serves eBusiness & Channel Strategy Professionals. He focuses on strategies and technologies that provide eCommerce benefits for B2C and B2B organizations, including platform, mobile, digital, back-office, and omnichannel solutions. He has specific expertise in helping eBusiness leaders identify opportunities and develop strategic initiatives around technology investments that drive revenues and improve operational efficiency.

Previous Work Experience

Having 25 years of experience and expertise in multichannel retail businesses, Brendan has led significant projects including selection of enterprise platforms, integration of eCommerce support systems, and utilization of customer-facing eCommerce technologies. He has also built numerous marketing programs from the ground up, including development of customer segmentation models and direct/digital marketing strategies. Prior to joining Forrester, Brendan held multiple leadership positions with Guitar Center, including strategic planning, eCommerce operations, marketing analytics, and CRM, with responsibilities across a number of Guitar Center's brands. Previously, he worked at Harry & David in eCommerce and direct marketing roles.

Education

Brendan holds a B.A. in business from Columbia College, as well as a post-baccalaureate in accounting and an M.B.A. with a focus on marketing, both from Southern Oregon University.

Brendan Witcher's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Avoid The Rush And Deal With The Realities Of Same-Day Delivery

    Same-day delivery is often touted in the media as the next standard for fulfilling online orders, but many retailers struggle to see the viability of offering this service as a long-term busines...

    • Downloads: 89
  • For eBusiness & Channel Strategy Professionals

    Report: Executive Q&A: Top 10 Questions About Retail Pricing Solutions Answered

    Retail pricing solutions — technologies that help retailers set initial, ongoing, and clearance pricing for their product assortments — are quickly becoming standard competitive tool...

    • Downloads: 63
  • For eBusiness & Channel Strategy Professionals

    Report: Nailing In-Store Pickup

    Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers, w...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report: Good Alone, Better Together: Integrating Chat And Virtual Agents

    Increasingly, organizations are turning to live chat and virtual agent tools in order to keep pace with the ever-demanding consumer. And for good reason: the ability to scale immediate, contextu...

    • Downloads: 166
  • For eBusiness & Channel Strategy Professionals

    Report: TechRadar™: Retail Analytics Q3, 2014

    As retailers look to become customer-obsessed in the age of the customer — through personalization 2.0, a single view of the customer, big data processing, and omnichannel engagement ̵...

    • Downloads: 300
  • For eBusiness & Channel Strategy Professionals

    Report: TechRadar™: Retail Analytics Q3, 2014

    As retailers look to become customer-obsessed in the age of the customer — through personalization 2.0, a single view of the customer, big data processing, and omnichannel engagement ̵...

    • Downloads: 300
  • For eBusiness & Channel Strategy Professionals

    Report: Prioritizing Online Access To In-Store Inventory

    Multichannel retailers have made unprecedented investments in enabling omnichannel services. Giving customers the ability to view, reserve, and buy in-store inventory through the online channel ...

    • Downloads: 239
  • For eBusiness & Channel Strategy Professionals

    Report: Ship-To-Store Delivers 'The Goods'

    Three decades after online ordering became a reality, the majority of customers still chose to complete their transactions with multichannel retailers through the physical store. But eCommerce p...

    • Downloads: 236
  • For eBusiness & Channel Strategy Professionals

    Report: The Business Case For Virtual Agents

    Virtual agents have evolved from simple, self-service chat-bots to today's personalized, data-driven answer engines that deliver customer value in both sales and service engagements. eBusiness l...

    • Downloads: 223
  • For eBusiness & Channel Strategy Professionals

    Report: Good Alone, Better Together: Integrating Chat And Virtual Agents

    Increasingly, organizations are turning to live chat and virtual agent tools in order to keep pace with the ever-demanding consumer. And for good reason: the ability to scale immediate, contextu...

    • Downloads: 166
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