Skip to main content
Bret   Sanford-Chung

Bret Sanford-Chung

VP, CMO Executive Partner

Bret Sanford-Chung is a globally renowned builder of brands who brings the unique experience of having practiced marketing from every perspective — as agency creative director, chief marketing officer, global agency leader, and educator.

Previous Work Experience

Before joining Forrester, Bret ran the multinational, multiagency team handling HSBC that created the renowned “Values” work, which is now in the permanent collection of MoMA. While heading marketing for Smith Barney, she relaunched the brand as a vital, modern financial services player. More recently, she helped the University of Michigan School of Public Health and one of Ameriprise’s largest independent practices.

Her expertise has been sought out by global brands across a broad spectrum, such as PwC, Merrill Lynch, Meridien Hotels, The Wines of Rioja, and Charles Schwab.

She is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts and sits on the Entrepreneurial Sounding Board at Columbia Business School. She serves on the board of Just Food, a nonprofit that helps underserved communities in the five boroughs create food sovereignty, thereby promoting racial equity.

Education

Bret graduated from NYU with a master's in English literature; she has a BFA in media arts from The School of Visual Arts; and she is Series 7 and 63 licensed.

Bret Sanford-Chung

VP, CMO Executive Partner

Bret Sanford-Chung is a globally renowned builder of brands who brings the unique experience of having practiced marketing from every perspective — as agency creative director, chief marketing officer, global agency leader, and educator.

Previous Work Experience

Before joining Forrester, Bret ran the multinational, multiagency team handling HSBC that created the renowned “Values” work, which is now in the permanent collection of MoMA. While heading marketing for Smith Barney, she relaunched the brand as a vital, modern financial services player. More recently, she helped the University of Michigan School of Public Health and one of Ameriprise’s largest independent practices.

Her expertise has been sought out by global brands across a broad spectrum, such as PwC, Merrill Lynch, Meridien Hotels, The Wines of Rioja, and Charles Schwab.

She is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts and sits on the Entrepreneurial Sounding Board at Columbia Business School. She serves on the board of Just Food, a nonprofit that helps underserved communities in the five boroughs create food sovereignty, thereby promoting racial equity.

Education

Bret graduated from NYU with a master's in English literature; she has a BFA in media arts from The School of Visual Arts; and she is Series 7 and 63 licensed.

Bret Sanford-Chung's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Predictions 2020: Agencies

    The Cumulation Of Many Pressures Forces Agencies To Upgrade

    October 29, 2019 Jay Pattisall, Keith Johnston, Thomas Husson, Collin Colburn, Joanna O'Connell, Bret Sanford-Chung, J. P. Gownder

    CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and capability to amplify audiences, activate campaigns, and build experiences with results or find themselves falling further into irrelevance.

View all of Bret Sanford-Chung's Research