Brian   Baker

Brian Baker

CIO Executive Partner Serving CIO Professionals

Brian serves as one of Forrester’s CIO executive partners, working with CIOs, chief digital officers, chief technology officers, and other technology executives and their teams to advance their major initiatives, with a special focus on creating customer-obsessed strategies that drive business growth. As a strategic advisor, he plays the role of “on-call expert,” providing clients with an objective, external viewpoint to help them tackle their toughest challenges and capitalize on market opportunities as quickly as possible.

Brian works across all of Forrester, bringing research, advisory, consulting, events, and data services together with his technology management expertise to provide the insights CIOs need to successfully navigate and win in the age of the customer. Key challenges he helps CIOs confront include developing and implementing a customer-obsessed operating model; driving digital transformation and innovation; incorporating data and analytics into the technology planning process; and constructing digital engagement strategies.

Previous Work Experience

Before joining Forrester, Brian spent more than 30 years in technology leadership roles. He has firsthand experience in practically every technology management discipline. In this capacity, he has also worked closely with CMOs and business roles to build a shared vision and alignment across the technology and business disciplines. During his career, he has developed new teams, driven innovation projects, and identified ways to improve value through transformation.

Over a period of 10 years, he ran a successful management consulting company in the areas of strategic planning, IT assessments, organizational design, technology road maps, and executive coaching. Brian is regularly asked to be a speaker, facilitator, or panel member at industry events and private CIO associations, focusing on digital disruption, innovation, analytics, and customer experience.

Brian Baker

CIO Executive Partner Serving CIO Professionals

Brian serves as one of Forrester’s CIO executive partners, working with CIOs, chief digital officers, chief technology officers, and other technology executives and their teams to advance their major initiatives, with a special focus on creating customer-obsessed strategies that drive business growth. As a strategic advisor, he plays the role of “on-call expert,” providing clients with an objective, external viewpoint to help them tackle their toughest challenges and capitalize on market opportunities as quickly as possible.

Brian works across all of Forrester, bringing research, advisory, consulting, events, and data services together with his technology management expertise to provide the insights CIOs need to successfully navigate and win in the age of the customer. Key challenges he helps CIOs confront include developing and implementing a customer-obsessed operating model; driving digital transformation and innovation; incorporating data and analytics into the technology planning process; and constructing digital engagement strategies.

Previous Work Experience

Before joining Forrester, Brian spent more than 30 years in technology leadership roles. He has firsthand experience in practically every technology management discipline. In this capacity, he has also worked closely with CMOs and business roles to build a shared vision and alignment across the technology and business disciplines. During his career, he has developed new teams, driven innovation projects, and identified ways to improve value through transformation.

Over a period of 10 years, he ran a successful management consulting company in the areas of strategic planning, IT assessments, organizational design, technology road maps, and executive coaching. Brian is regularly asked to be a speaker, facilitator, or panel member at industry events and private CIO associations, focusing on digital disruption, innovation, analytics, and customer experience.