Brian Hopkins

VP, Principal Analyst serving Enterprise Architecture PROFESSIONALS

Brian covers systems of insight, big data, data management, and analytics technology architecture and strategy. He also leads our emerging technology and technology innovation research and authors Forrester's top technology trends and top emerging technology reports for Enterprise Architecture Professionals. His research provides practical advice to architects and technology strategists seeking to embrace the business technology (BT) agenda with emerging digital technology, big data, analytics, and insights to execution technologies.

Previous Work Experience

Brian has 15 years of experience in IT as an advisor, strategist, architect, and manager. As an analyst, he is the lead for Forrester's emerging technology playbook, is co-lead on the data management playbook, publishes our annual top technologies to watch report, and has authored several groundbreaking pieces on big data. He has helped numerous clients develop their technology watchlists, evolve their architecture practices, and develop strategic approaches to hot topics like big data, business intelligence, and data management. Before joining Forrester, he worked in the financial services and defense industries, where he acted as principal architect for information management technology; overhauled enterprise architecture practices, processes, and governance; and advised executives on emerging technologies.


Brian holds a B.S. in electrical engineering from Texas A&M University (1989).

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7 results in Reports

  • Brian Hopkins
  • Business Technographics
  • Past 18 months
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Big Data, Q3 2014

    Embrace A Broad Perspective On Big Data Technology

    When it comes to big data, an exclusive focus on Hadoop misses other ways of satisfying the demand of businesses to get more insight from more data more quickly. This report takes a broad view of big...

    • Downloads: 1104
  • For B2C Marketing Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 883
  • For Enterprise Architecture Professionals

    Report:Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook

    Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

    • Downloads: 805
  • For Enterprise Architecture Professionals

    Report:Transform Customer Experiences With Systems Of Insight

    Insights Masters Create Amazing Experiences With Digital Insight — And Point To What Enterprises Can Do

    Your business wants to grow its customer base and understands that customers will come only if experiences improve. You expect that lots of data and good analytics will help deliver these...

    • Downloads: 323
  • For Enterprise Architecture Professionals

    Report:The Four Things Data Scientists Wish You Knew

    Get The Most Out Of Your Data Science Investments

    In a business environment increasingly characterized by the imperative to use deeper insights to engage customers and outpace competitors, data science is a hot topic. But data science is very...

    • Downloads: 224
  • For Enterprise Architecture Professionals

    Report:SQL-For-Hadoop: Critical Technology For Customer-Obsessed Firms

    Which Type Of SQL-For-Hadoop Will Help You Turn Customer Obsession Into Reality?

    To help your firm become customer-obsessed, you must supply your business partners with access to the data they need to understand customers. Although they're attracted to Hadoop's low cost and...

    • Downloads: 134
  • For Enterprise Architecture Professionals

    Report:The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

    • Downloads: 22