Brian Luu

Data Insights Manager serving Customer Insights PROFESSIONALS

As a data insights manager on the data insights team, Brian provides support to technology providers that subscribe to Forrester’s Business and Consumer Technographics® data. Brian develops a deep understanding of his clients’ business challenges and leverages Forrester’s data to deliver custom data engagements. His work focuses on guiding clients through their customers’ technology purchase journey, segmenting target markets, supporting marketing collateral, and delivering go-to-market insights that help business cases and executive presentations. He serves Forrester’s clients in the security, software, infrastructure, cloud, and networks and telecommunications industries.

Previous Work Experience

Brian joined Forrester as an associate data advisor, creating custom data presentations and reports for clients who subscribe to Forrester’s B2B survey data. Before joining Forrester full time, he interned as a lead development specialist in the company’s premier sales organization, supporting sales executives.

Education

Brian graduated from Bentley University and holds a B.S. in marketing and B.A. in media arts and society.

Brian Luu's Research

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