Brian   Luu

Brian Luu

Data Insights Manager Serving Customer Insights Professionals

As a data insights manager on the data insights team, Brian provides support to technology providers that subscribe to Forrester’s Business and Consumer Technographics® data. Brian develops a deep understanding of his clients’ business challenges and leverages Forrester’s data to deliver custom data engagements. His work focuses on guiding clients through their customers’ technology purchase journey, segmenting target markets, supporting marketing collateral, and delivering go-to-market insights that help business cases and executive presentations. He serves Forrester’s clients in the security, software, infrastructure, cloud, and networks and telecommunications industries.

Previous Work Experience

Brian joined Forrester as an associate data advisor, creating custom data presentations and reports for clients who subscribe to Forrester’s B2B survey data. Before joining Forrester full time, he interned as a lead development specialist in the company’s premier sales organization, supporting sales executives.

Education

Brian graduated from Bentley University and holds a B.S. in marketing and B.A. in media arts and society.

Brian Luu

Data Insights Manager Serving Customer Insights Professionals

As a data insights manager on the data insights team, Brian provides support to technology providers that subscribe to Forrester’s Business and Consumer Technographics® data. Brian develops a deep understanding of his clients’ business challenges and leverages Forrester’s data to deliver custom data engagements. His work focuses on guiding clients through their customers’ technology purchase journey, segmenting target markets, supporting marketing collateral, and delivering go-to-market insights that help business cases and executive presentations. He serves Forrester’s clients in the security, software, infrastructure, cloud, and networks and telecommunications industries.

Previous Work Experience

Brian joined Forrester as an associate data advisor, creating custom data presentations and reports for clients who subscribe to Forrester’s B2B survey data. Before joining Forrester full time, he interned as a lead development specialist in the company’s premier sales organization, supporting sales executives.

Education

Brian graduated from Bentley University and holds a B.S. in marketing and B.A. in media arts and society.

Brian Luu's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Data & Analytics Survey, 2017: Overview

    A Business Technographics Presentation

    October 16, 2017 Brian Luu, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017. Topics include the top data-driven initiatives; business intelligence drivers and challenges; ownership of customer insights tasks and responsibilities; the adoption of analytics technologies; artificial intelligence (AI) use cases, benefits, and challenges; and the commercialization of data. We have analyzed the results for a variety of segments like the C-suite, by industry, and by technology versus business leaders. Our analysis reveals that most C-suite leaders have appointed a chief data officer and are recruiting more employees with advanced data skills. Data security and privacy are the biggest roadblocks when orchestrating a firm’s business intelligence strategy. Respondents expect AI technologies to improve online security, but they will also give rise to new security threats. The opportunity for commercializing data looks promising; some key industries are already doing this to a much higher degree than others.

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Networks & Telecom Survey, 2017: Overview

    A Business Technographics Presentation

    May 25, 2017 Brian Luu, Xiaotong Duan, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Networks And Telecommunications Survey, 2017. Topics include sourcing preferences; managed services technologies and drivers; SDN WAN implementation; unified communications adoption and deployment; and the increasing impact of the internet of things (IoT). We have analyzed the results for a variety of segments, such as revenue, company size, industry, and seniority level. Our analysis reveals that more small and midsize businesses are now considering outsourcing or off-premises deployment than in 2016. Most industries will adopt IoT, with the largest portion of new customers emerging from high-tech manufacturing firms this year. We also look at how IoT adoption will drive organizations to procure new network and telecommunications technologies. Service providers must prepare to meet the growing network demands of industries with IoT initiatives.

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Security Survey, 2016: Overview

    A Business Technographics Presentation

    December 6, 2016 Tyler McDaniel, Brian Luu

    This report is our overview of security decision-makers’ adoption of network security and security operations technologies; adoption of sourcing solutions to protect public cloud deployments; mobile concerns; security policies and tools; and security breaches. We used data from Forrester’s Global Business Technographics® Security Survey, 2016, and analyzed the data globally by company size. Our analysis shows that as organizations grow in size, they require more security technologies. When it comes to mobile, security concerns are still high, but organizations continue to lack sufficient policies and tools to protect employees’ device usage. As a result, security incidents often involve both company- and employee-owned assets.

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