Brigitte   Majewski

Brigitte Majewski

VP, Research Director Serving B2C Marketing Professionals

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte Majewski

VP, Research Director Serving B2C Marketing Professionals

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte Majewski's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success

    November 8, 2017 Susan Bidel, Collin Colburn, Brigitte Majewski, Samantha Merlivat, Jim Nail, Fatemeh Khatibloo

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C marketers, advertising technology (adtech) vendors, agencies, and media companies a competitive advantage, while others will scramble to survive. Read this report to learn who wins and who loses across the media landscape in 2018.

  • For B2C Marketing Professionals

    REPORT: The New Agency Operating Model For Brands

    Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer

    April 6, 2017Brigitte Majewski, Sarah Sikowitz

    The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer strategy, experience delivery, and marketing performance over rote agency assignments. Read this report to learn the four-step process B2C marketers must follow to adapt their agency investments to the age of the customer.

  • For B2C Marketing Professionals

    REPORT: Predictions 2017: The Dawn Of ‘Less Is More' In Marketing

    In A Post-Digital World, Marketers Will Prioritize Quality Experiences Over Quantity Of Advertising

    November 3, 2016Brigitte Majewski

    "Less" is not in the modern B2C marketer's lexicon. The easiest way to reach fragmented audiences has long been "more": more ads in more places with more frequency — until now. With frustrated consumers blocking ads, Forrester predicts that in 2017, marketing will tip away from volume-based advertising strategies toward quality experiences across the entire customer life cycle. Expect this rebalancing to affect everything from technology to organization.

  • For B2C Marketing Professionals

    REPORT: Predictions 2016: Personal At Last For B2C Marketers

    How Innovative B2C Marketers Will Crack The Contextual Code To Reach And Engage Individuals

    November 13, 2015 Shar VanBoskirk, Luca S. Paderni, Brigitte Majewski

    Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate more and more mature contextual marketing efforts, which will change media buying, extend the role of marketing automation, and introduce new measurement practices. This brief highlights the 10 key changes B2C marketers should expect as a result in 2016.

  • For B2C Marketing Professionals

    REPORT: Predictions 2016: Social Gets Reinforcements

    Social Marketers Will Partner With Colleagues In Customer Service And Media Buying

    November 13, 2015 Erna Alfred Liousas, Brigitte Majewski, Gina Fleming, Nick Hayes, Kate Leggett, Samantha Ngo

    Both consumers and marketers love to use social media — but brands still struggle to get value from the big social networks. In 2016, social marketers won't just refocus their efforts on tactics that have been proven to work; they're also going to call in colleagues from other parts of the business who can get more value from social platforms than they can. This brief predicts the six most significant changes we'll see in social marketing in 2016.

View all of Brigitte Majewski's Research

Clients Who Work With Brigitte Majewski Also Work With:

View all related analysts