Brigitte   Majewski

Brigitte Majewski

VP, Research Director Serving B2C Marketing Professionals

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte Majewski

VP, Research Director Serving B2C Marketing Professionals

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte Majewski's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Regularly Rejuvenate Your Marketing Talent

    Advanced Level: Talent Practices For Marketing Innovation

    March 7, 2018 Shar VanBoskirk, Susan Bidel, Brigitte Majewski

    When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and org structure doesn't create rigidity. This document recommends how CMOs can disrupt their teams and team members to fuel continuous innovation.

  • For CMO Professionals

    REPORT: The Marketing Talent Casting Call

    Intermediate Level: Talent Practices For Marketing Innovation

    March 7, 2018 Shar VanBoskirk, Susan Bidel, Brigitte Majewski

    You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role. This report explains how CMOs can attract, develop, and organize top marketing talent in order to advance their marketing transformation.

  • For CMO Professionals

    REPORT: Launch Your Marketing Talent Transformation

    Beginner Level: Talent Practices For Marketing Innovation

    March 7, 2018 Shar VanBoskirk, Susan Bidel, Brigitte Majewski

    The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report, part of the marketing innovation playbook, introduces three steps that will help CMOs launch a new approach to hiring and managing marketing talent. It also links to additional reports that provide more depth.

  • For B2C Marketing Professionals

    REPORT: Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success

    November 8, 2017 Susan Bidel, Collin Colburn, Brigitte Majewski, Samantha Merlivat, Jim Nail, Fatemeh Khatibloo

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C marketers, advertising technology (adtech) vendors, agencies, and media companies a competitive advantage, while others will scramble to survive. Read this report to learn who wins and who loses across the media landscape in 2018.

  • For B2C Marketing Professionals

    REPORT: The New Agency Operating Model For Brands

    Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer

    April 6, 2017Brigitte Majewski, Sarah Sikowitz

    The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer strategy, experience delivery, and marketing performance over rote agency assignments. Read this report to learn the four-step process B2C marketers must follow to adapt their agency investments to the age of the customer.

View all of Brigitte Majewski's Research

Clients Who Work With Brigitte Majewski Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Predictions 2019: B2C Marketing

Date: January 9, 2019
Time: 1:00 PM-1:40 PM Eastern Standard Time
Register
View all upcoming events