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Brigitte   Majewski

Brigitte Majewski

VP, Research Director Serving B2C Marketing Professionals

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte Majewski

VP, Research Director Serving B2C Marketing Professionals

Brigitte serves B2C Marketing Professionals. She leads a team of analysts who help clients develop strategies to master and coordinate digital and traditional marketing channels using new media and technology to win, serve, and retain customers.

Previous Work Experience

Brigitte has more than 10 years of agency experience crafting integrated marketing strategies with an emphasis on digital innovation. As a VP/director of strategy at Publicis, she helped clients translate their brands into coordinated experiences across mobile, web, social, video, media, and email channels for always-on and campaign efforts. Her role spanned strategy development to guidance of subsequent execution to optimization. Brigitte has worked with some of the largest brands across industries to navigate the complexities of digital strategy.

Prior to her agency work, Brigitte developed business strategies for clients through the lens of digital disruption. At IBM and Mainspring, she addressed competitive trends to build practical digital solutions that drive business growth. Her published work at IBM specifically addressed digital disruption in the consumer electronics and retail verticals. At Accenture (Andersen Consulting) and Fidelity Investments, Brigitte designed consumer and employee processes and systems for business automation and integration.

Education

Brigitte holds a B.S. from Boston University in engineering and an MBA from the Yale School of Management.

Brigitte Majewski's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Gauge Your Marketing Innovation Maturity

    The Assessment Report In The Marketing Innovation Playbook

    November 22, 2019 Caroline Robertson, Brigitte Majewski

    To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation maturity assessment so that you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop.

  • For CMO Professionals

    REPORT: Regularly Rejuvenate Your Marketing Talent

    Advanced Level: Talent Practices For Marketing Innovation

    November 11, 2019 Shar VanBoskirk, Brigitte Majewski

    When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and organizational structure doesn't create rigidity. This report shows how CMOs can disrupt their teams and team members to fuel continuous innovation.

  • For CMO Professionals

    REPORT: The Marketing Talent Casting Call

    Intermediate Level: Talent Practices For Marketing Innovation

    September 24, 2019 Shar VanBoskirk, Brigitte Majewski

    You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role. This report explains how CMOs can attract, develop, and organize top marketing talent in order to advance their marketing transformation.

  • For CMO Professionals

    REPORT: Launch Your Marketing Talent Transformation

    Beginner Level: Talent Practices For Marketing Innovation

    August 20, 2019 Shar VanBoskirk, Brigitte Majewski

    The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report, part of the marketing innovation playbook, introduces three steps that will help CMOs launch a new approach to hiring and managing marketing talent. It also links to additional reports that provide more depth. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Research Round-Up: Artificial Intelligence For Marketers

    March 28, 2019Brigitte Majewski, Stephanie Liu

    Marketing technology (martech) and advertising technology (adtech) vendors offer a plethora of promises on how artificial intelligence (AI) can automate marketing processes. But the road to AI is not without its challenges, and keeping up with the evolution of AI in its many forms, such as machine learning, text analytics, and more, can be a full-time job. B2C marketers should read this summary of Forrester's research on AI's impact on marketing to quickly frame their understanding of this powerful technology.

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