Bruce   Eppinger

Bruce Eppinger

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Bruce serves digital business professionals. As part of the digital commerce team, he leads Forrester’s eCommerce platform and product information management (PIM) research. Bruce believes that companies create great customer experiences through a rigorous process that merges insights about consumers, clients, and markets with world-class technology.

His interests include commerce technologies, product content ecosystems, digital business innovation, and understanding the empowered customer. Bruce is based in New York.

Previous Work Experience

Bruce has a diverse technical and business background spanning both the software and hardware industries. His industry background includes eCommerce product development, bank payment network sales, B2B networks, and cloud services. 

Bruce led the product design and development of a cloud-based eCommerce platform for IBM. He has enabled retailers to create digital channels and deploy enterprise software that delivers world-class shopping experiences. He led a multiyear cloud business transformation project and has sold payment gateway services around the world.  

With 20 years of tech industry experience, he brings a seasoned perspective to enterprise clients that need to acquire and deploy technology to engage customers and grow markets.

Education

Bruce received his Bachelor of Engineering from Carnegie-Mellon University, where he majored in math, electrical engineering, and computer engineering. He has received leadership training from the Thayer School at West Point and is a proponent of design thinking for product development.

Bruce Eppinger

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Bruce serves digital business professionals. As part of the digital commerce team, he leads Forrester’s eCommerce platform and product information management (PIM) research. Bruce believes that companies create great customer experiences through a rigorous process that merges insights about consumers, clients, and markets with world-class technology.

His interests include commerce technologies, product content ecosystems, digital business innovation, and understanding the empowered customer. Bruce is based in New York.

Previous Work Experience

Bruce has a diverse technical and business background spanning both the software and hardware industries. His industry background includes eCommerce product development, bank payment network sales, B2B networks, and cloud services. 

Bruce led the product design and development of a cloud-based eCommerce platform for IBM. He has enabled retailers to create digital channels and deploy enterprise software that delivers world-class shopping experiences. He led a multiyear cloud business transformation project and has sold payment gateway services around the world.  

With 20 years of tech industry experience, he brings a seasoned perspective to enterprise clients that need to acquire and deploy technology to engage customers and grow markets.

Education

Bruce received his Bachelor of Engineering from Carnegie-Mellon University, where he majored in math, electrical engineering, and computer engineering. He has received leadership training from the Thayer School at West Point and is a proponent of design thinking for product development.

Bruce Eppinger's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Product Information Management Solutions, Q2 2018

    The 10 Providers That Matter Most And How They Stack Up

    June 18, 2018Bruce Eppinger

    In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica, inRiver, Riversand, Salsify, SAP, and Stibo Systems — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: B2B Commerce Suites, Q2 2018

    Forrester's Overview Of 18 B2B Commerce Suites Providers

    June 1, 2018 John Bruno, Bruce Eppinger

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a B2B commerce suites provider and then select vendors based on functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: B2C Commerce Suites, Q2 2018

    Tools And Technology: The Retail eCommerce Playbook

    June 1, 2018Bruce Eppinger, John Bruno

    You can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a B2C commerce suites provider and select vendors based on size, vertical, and geographic alignment.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Best Practices For Commerce Platform Migration

    Use Seven Tactics To Adopt A New Commerce Platform

    March 8, 2018Bruce Eppinger

    Delivering outstanding digital commerce experiences means focusing on the customer and innovation. To meet ever-rising customer expectations, 57% of retail digital business decision makers whom we surveyed have made the painful decision to replatform their eCommerce system within the next 18 months. Replatforming comes at an expensive and organizationally disruptive price. This report provides seven strategies to help digital business pros manage a successful and less disruptive replatforming of an eCommerce system.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers

    October 13, 2017Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. This report introduces digital business leaders to the modern PIM landscape as well as the vendors whose solutions empower teams to tell product stories across a constellation of touchpoints.

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