Bruce   Eppinger

Bruce Eppinger

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Bruce serves digital business professionals. As part of the digital commerce team, he leads Forrester’s eCommerce platform and product information management (PIM) research. Bruce believes that companies create great customer experiences through a rigorous process that merges insights about consumers, clients, and markets with world-class technology.

His interests include commerce technologies, product content ecosystems, digital business innovation, and understanding the empowered customer. Bruce is based in New York.

Previous Work Experience

Bruce has a diverse technical and business background spanning both the software and hardware industries. His industry background includes eCommerce product development, bank payment network sales, B2B networks, and cloud services. 

Bruce led the product design and development of a cloud-based eCommerce platform for IBM. He has enabled retailers to create digital channels and deploy enterprise software that delivers world-class shopping experiences. He led a multiyear cloud business transformation project and has sold payment gateway services around the world.  

With 20 years of tech industry experience, he brings a seasoned perspective to enterprise clients that need to acquire and deploy technology to engage customers and grow markets.

Education

Bruce received his Bachelor of Engineering from Carnegie-Mellon University, where he majored in math, electrical engineering, and computer engineering. He has received leadership training from the Thayer School at West Point and is a proponent of design thinking for product development.

Bruce Eppinger

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Bruce serves digital business professionals. As part of the digital commerce team, he leads Forrester’s eCommerce platform and product information management (PIM) research. Bruce believes that companies create great customer experiences through a rigorous process that merges insights about consumers, clients, and markets with world-class technology.

His interests include commerce technologies, product content ecosystems, digital business innovation, and understanding the empowered customer. Bruce is based in New York.

Previous Work Experience

Bruce has a diverse technical and business background spanning both the software and hardware industries. His industry background includes eCommerce product development, bank payment network sales, B2B networks, and cloud services. 

Bruce led the product design and development of a cloud-based eCommerce platform for IBM. He has enabled retailers to create digital channels and deploy enterprise software that delivers world-class shopping experiences. He led a multiyear cloud business transformation project and has sold payment gateway services around the world.  

With 20 years of tech industry experience, he brings a seasoned perspective to enterprise clients that need to acquire and deploy technology to engage customers and grow markets.

Education

Bruce received his Bachelor of Engineering from Carnegie-Mellon University, where he majored in math, electrical engineering, and computer engineering. He has received leadership training from the Thayer School at West Point and is a proponent of design thinking for product development.

Bruce Eppinger's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: B2C Commerce Suites, Q3 2018

    The 11 Providers That Matter Most And How They Stack Up

    September 13, 2018Bruce Eppinger, John Bruno

    In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals select the right provider for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: B2B Commerce Suites, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up

    September 13, 2018 John Bruno, Bruce Eppinger

    In our 33-criterion evaluation of B2B Commerce Suites providers, we identified the 12 most significant ones — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle, Salesforce, Sana Commerce, SAP, and Unilog — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals select the right provider for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Product Information Management Solutions, Q2 2018

    The 10 Providers That Matter Most And How They Stack Up

    June 18, 2018Bruce Eppinger

    In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica, inRiver, Riversand, Salsify, SAP, and Stibo Systems — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: B2B Commerce Suites, Q2 2018

    Forrester's Overview Of 18 B2B Commerce Suites Providers

    June 1, 2018 John Bruno, Bruce Eppinger

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a B2B commerce suites provider and then select vendors based on functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: B2C Commerce Suites, Q2 2018

    Tools And Technology: The Retail eCommerce Playbook

    June 1, 2018Bruce Eppinger, John Bruno

    You can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a B2C commerce suites provider and select vendors based on size, vertical, and geographic alignment.

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