Bruce   Eppinger

Bruce Eppinger

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Bruce serves digital business professionals. As part of the digital commerce team, he leads Forrester’s eCommerce platform and product information management (PIM) research. Bruce believes that companies create great customer experiences through a rigorous process that merges insights about consumers, clients, and markets with world-class technology.

His interests include commerce technologies, product content ecosystems, digital business innovation, and understanding the empowered customer. Bruce is based in New York.

Previous Work Experience

Bruce has a diverse technical and business background spanning both the software and hardware industries. His industry background includes eCommerce product development, bank payment network sales, B2B networks, and cloud services. 

Bruce led the product design and development of a cloud-based eCommerce platform for IBM. He has enabled retailers to create digital channels and deploy enterprise software that delivers world-class shopping experiences. He led a multiyear cloud business transformation project and has sold payment gateway services around the world.  

With 20 years of tech industry experience, he brings a seasoned perspective to enterprise clients that need to acquire and deploy technology to engage customers and grow markets.

Education

Bruce received his Bachelor of Engineering from Carnegie-Mellon University, where he majored in math, electrical engineering, and computer engineering. He has received leadership training from the Thayer School at West Point and is a proponent of design thinking for product development.

Bruce Eppinger

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Bruce serves digital business professionals. As part of the digital commerce team, he leads Forrester’s eCommerce platform and product information management (PIM) research. Bruce believes that companies create great customer experiences through a rigorous process that merges insights about consumers, clients, and markets with world-class technology.

His interests include commerce technologies, product content ecosystems, digital business innovation, and understanding the empowered customer. Bruce is based in New York.

Previous Work Experience

Bruce has a diverse technical and business background spanning both the software and hardware industries. His industry background includes eCommerce product development, bank payment network sales, B2B networks, and cloud services. 

Bruce led the product design and development of a cloud-based eCommerce platform for IBM. He has enabled retailers to create digital channels and deploy enterprise software that delivers world-class shopping experiences. He led a multiyear cloud business transformation project and has sold payment gateway services around the world.  

With 20 years of tech industry experience, he brings a seasoned perspective to enterprise clients that need to acquire and deploy technology to engage customers and grow markets.

Education

Bruce received his Bachelor of Engineering from Carnegie-Mellon University, where he majored in math, electrical engineering, and computer engineering. He has received leadership training from the Thayer School at West Point and is a proponent of design thinking for product development.

Bruce Eppinger's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers

    October 13, 2017Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. This report introduces digital business leaders to the modern PIM landscape as well as the vendors whose solutions empower teams to tell product stories across a constellation of touchpoints.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Commerce Technology Investment Trends: 2017 To 2018

    October 5, 2017Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus is to better serve and meet the rising expectations of their digitally savvy customers. Which technologies are retail and digital businesses investing in? Are these investments new or do they optimize or augment existing tools? To answer these questions, we used Forrester's Technographics® and panel survey data.

View all of Bruce Eppinger's Research

Clients Who Work With Bruce Eppinger Also Work With:

View all related analysts