Bryan Wang

VP & PA Country Manager - China serving CIOs

Bryan serves CIO Professionals and leads a research team that helps Forrester's Business Technology and Marketing & Strategy clients in China as well as the telecom and networking sector for the Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, emerging technologies, digital consumer trends, digital disruptions, and digital transformation strategies across technology management, marketing, and other business units at client organizations in the Greater China region. He also helps regional clients with their communication services and infrastructure strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

Refine your results

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

100 results in Reports

  • Customer Intelligence
  • Past 6 months
  • For Customer Insights Professionals

    Report:Scale And Optimize Customer Engagements With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook For 2015

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

    • Downloads: 1160
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics: Majority Of Firms Lack Sophistication

    Benchmarks: The Customer Analytics Playbook

    To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 170 customer analytics and...

    • Downloads: 290
  • For Infrastructure & Operations Professionals

    Report:Create A Customer Engagement Network For Your BT Agenda

    Connecting Your Customer To The Business Requires A New Network Strategy

    As infrastructure and operations (I&O) leaders move to support a business technology (BT) agenda, they will come to the difficult realization that their current network infrastructure can't support...

    • Downloads: 66
  • For Customer Insights Professionals

    Report:Five Keys To Unlock Additional Funding For Customer Loyalty

    Business Case: The Customer Loyalty Playbook

    Committing to customer loyalty requires ongoing investment in initiatives that influence both the rational and emotional drivers of loyalty. Many executives intuitively understand that customer...

    • Downloads: 110
  • For Application Development & Delivery Professionals

    Report:You Can't Personalize Digital Experiences Without Predictive

    Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack

    Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

    • Downloads: 253
  • For Customer Insights Professionals

    Report:Asia Pacific Companies Embrace Customer Analytics, Part 2

    Customer Insight Fuels Digital Transformation, But Analytics Requirements Far Outpace Existing Capabilities

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliver...

    • Downloads: 73
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Data-Driven Digital Business

    Short-Sighted Analytics Are Hindering Digital Leaders

    Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight...

    • Downloads: 281
  • For CIO Professionals

    Report:Digital Insights Are The New Currency Of Business

    Build Systems Of Insight To Consistently Turn Big Data Into Business Action

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures...

    • Downloads: 360
  • For Customer Insights Professionals

    Report:Organize For Marketing Measurement

    Organization: The Cross-Channel Attribution Playbook

    Firms are eager to develop a fully integrated marketing performance measurement strategy as the next step in optimizing marketing budgets and plans. But how do they manage the process? This report...

    • Downloads: 399
  • For eBusiness & Channel Strategy Professionals

    Report:Use Analytics To Create Mobile Best Practices

    Continuous Improvement: The Mobile eBusiness Playbook

    Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile with the question, "What should I do?" rather than, "How should I do it?"...

    • Downloads: 160
  • For B2C Marketing Professionals

    Report:Brief: Asia Pacific Firms Measure The Wrong Social Metrics

    Marketers Must Align Social Marketing Objectives To Business Outcomes

    Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and...

    • Downloads: 67
  • For eBusiness & Channel Strategy Professionals

    Report:Large-Scale Commerce Service Providers Deliver Economies Of Scale

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 3

    eBusiness professionals increasingly call upon commerce service providers (CSPs) to define and deliver their digital strategies. This report details how large-scale, global CSPs are helping...

    • Downloads: 87
  • For Customer Insights Professionals

    Report:Find The Digital Road To Customer Enlightenment

    Road Map: The Digital Intelligence Playbook

    Understanding customers as they digitally engage with brands is hard enough. Using that understanding to intelligently interact with them and provide valuable and enriching experiences is even...

    • Downloads: 155
  • For Customer Insights Professionals

    Report:Brief: Apply Social Listening To The Entire Organization

    Brands In China Need An Ongoing And Engaged Exchange With Consumers On Social Platforms

    Chinese marketers are becoming more familiar with social media monitoring, which is the first level of the social listening maturity curve. With organizations devoting more marketing budget to social...

    • Downloads: 72
  • For Customer Insights Professionals

    Report:Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management

    Many Vendors Offer Compelling CCCM Options

    The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an...

    • Downloads: 84
  • For Customer Insights Professionals

    Report:Brief: It's Time To Overhaul Your Customer Loyalty Program

    Dated Loyalty Programs Won't Help You Retain Chinese Customers

    After years of focusing on customer acquisition, Chinese companies have gotten very good at using frequent buyer programs to recruit customers. But while these firms' customer bases are growing...

    • Downloads: 93
  • For Enterprise Architecture Professionals

    Report:Are You Using Data To Win? Discover Your Data Management Maturity

    Benchmarks: The Data Management Playbook

    Enterprise architects need to marshal resources to meet the business requirement for fast, accurate data delivery and, at the same time, modernize the platform from the outside in. Forrester...

    • Downloads: 339
  • For Customer Insights Professionals

    Report:Win Mobile Moments With Digital Intelligence

    Continuous Improvement: The Digital Intelligence Playbook

    The mobile mind shift is fueling the unabated growth of customer mobile engagements with brands. Now is the time for firms to track, measure, and analyze mobile engagements to gain insights and...

    • Downloads: 197
  • For Customer Insights Professionals

    Report:Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals are constantly asked to measure the impact of marketing and media campaigns on key metrics, including gross margin and customer profitability. They must measure...

    • Downloads: 749
  • For Customer Insights Professionals

    Report:Singapore Organizations Must Improve Their Enterprise Intelligence

    Benchmarking Against Peer Organizations Is The First Step

    How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in...

    • Downloads: 3
  • For CIO Professionals

    Report:Brief: The Internet Of Things Will Transform Customer Engagement

    Smart, Connected Products Deepen Customer Relationships

    Designers are building sensors and software control into products large and small, enabling radical new ways for their companies to win, serve, and retain customers. Internet-of-Things (IoT)...

    • Downloads: 243
  • For Customer Insights Professionals

    Report:Personal Identity And Data Management Success Starts With Customer Understanding

    Processes: The Personal Identity And Data Management Playbook

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 496
  • For Customer Insights Professionals

    Report:Brief: Don't Give Up On Customer Segmentation

    It's Still A Foundational Method For Customer Understanding

    In the era of big data and hyper-personalization, is customer segmentation antiquated or more powerful than ever? That depends on your approach, but many customer insights (CI) pros continue to make...

    • Downloads: 128
  • For Customer Insights Professionals

    Report:Boost Digital Intelligence With Tag Management

    Today, tag management is much more than merely the management of tags. Tag management processes and technologies have rapidly evolved to become a key strategic tool for the adoption of digital...

    • Downloads: 164
  • For Customer Insights Professionals

    Report:How To Make Social Media Data Actionable

    Processes: The Social Intelligence Playbook

    Social media provides customer insights (CI) professionals with a wealth of customer data, an invaluable resource for competing in the age of the customer. But every piece of valuable insight is...

    • Downloads: 2549