Bryan Wang

VP & PA Country Manager - China serving CIOs

Bryan serves CIO Professionals and leads a research team that helps Forrester's Business Technology and Marketing & Strategy clients in China as well as the telecom and networking sector for the Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, emerging technologies, digital consumer trends, digital disruptions, and digital transformation strategies across technology management, marketing, and other business units at client organizations in the Greater China region. He also helps regional clients with their communication services and infrastructure strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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115 results in Reports

  • Customer Intelligence
  • Past 6 months
  • For Customer Insights Professionals

    Report:Be A Loyalty Company, Not A Company With A Loyalty Program

    Vision: The Customer Loyalty Playbook

    Customer loyalty practices come with a lot of baggage: They have become synonymous with points, discounts, and rewards. But it's time for a reality check. Loyalty is both behavioral and emotional,...

    • Downloads: 254
  • For Customer Insights Professionals

    Report:Make Sense Of A Fractured Consumer Data Ecosystem

    Landscape: The Personal Identity And Data Management Playbook

    Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

    • Downloads: 515
  • For B2C Marketing Professionals

    Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

    Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

    Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

    • Downloads: 64
  • For Customer Insights Professionals

    Report:The Road Map To Integrated Social Intelligence

    Road Map: The Social Intelligence Playbook

    Too many companies remain trapped by merely monitoring or passively collecting social media data. Few actually reach social intelligence: consumer and business insights derived from social media...

    • Downloads: 1565
  • For Customer Experience Professionals

    Report:Three Key Features That Increase App Engagement

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    Understanding the mobile experiences that support users in their moment of need is the foundation to developing a successful mobile app. Forrester takes a new approach to analyzing what drives app...

    • Downloads: 45
  • For Customer Insights Professionals

    Report:Brief: What Keeps Privacy Pros Up At Night?

    CI Pros Are Critical To Ensuring Better Privacy Practices

    Earlier this year, we moderated a panel of privacy and security experts at the Churchill Club in San Francisco, California. Held on the annual Data Privacy Day, the event focused on the state of...

    • Downloads: 52
  • For Customer Insights Professionals

    Report:Evolve Your Customer Analytics Capability

    Landscape: The Customer Analytics Playbook

    Customer analytics practitioners tasked with making sense of customer data, big or small, have to wade through a complex web of myths and realities about technology platforms, advanced analytics...

    • Downloads: 997
  • For CIO Professionals

    Report:The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business...

    • Downloads: 617
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of The Branch Lies In Digitally Empowering Employees

    Digital Executives Must Lead A Digital Revolution In The Branch

    The rise of online and mobile banking means there are fewer people going into the branch for transactional purposes than ever before. But when it comes to buying a product and seeking advice, many...

    • Downloads: 275
  • For Customer Insights Professionals

    Report:Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    Strategic Plan: The Digital Intelligence Playbook

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But...

    • Downloads: 1086
  • For Customer Insights Professionals

    Report:Embrace A Cross-Channel Attribution Measurement Process

    Processes: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals must expend a tremendous amount of energy performing due diligence, planning, and creating processes to measure their marketing campaigns. In this report for the...

    • Downloads: 531
  • For Customer Insights Professionals

    Report:Unlock Customer Context With Marketing Technology

    Executive Overview: The Enterprise Marketing Technology Playbook

    Once relegated to the province of direct mail teams and analysts, customer data and marketing technology are now essential to every marketing function, from strategy to creative development to...

    • Downloads: 747
  • For Customer Insights Professionals

    Report:Use Cross-Channel Attribution To Understand Marketing Effectiveness

    Vision: The Cross-Channel Attribution Playbook

    Today's customers interact with brands via a wide variety of touchpoints across different stages of the life cycle. But most customer insights (CI) professionals measure campaign success using...

    • Downloads: 913
  • For eBusiness & Channel Strategy Professionals

    Report:Use Analytics To Build Mobile Advantage

    Performance Management: The Mobile eBusiness Playbook

    Consumer expectations have shifted. As a result of their perpetual mobile connections, consumers have experienced what Forrester calls a mobile mind shift: the expectation that they can get relevant...

    • Downloads: 637
  • For B2C Marketing Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 513
  • For B2C Marketing Professionals

    Report:Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

    North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

    As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

    • Downloads: 8
  • For CMO Professionals

    Report:Reboot Your Organization For Modern Marketing

    Use A Marketing Operating System Approach To Reconstruct Your Marketing Organization

    Hierarchical and channel-obsessed marketing organizational structures do not effectively support the customer-obsessed approach that Forrester believes will help firms win, serve, and retain...

    • Downloads: 738
  • For CMO Professionals

    Report:Unify Data Expertise To Fuel Your Marketing Operating System

    Define Data Responsibilities To Boost Enterprise Intelligence

    This report, originally written for customer insights professionals, includes content relevant to CMOs. And here's why: Dramatic changes in how empowered customers now use digital and nondigital...

    • Downloads: 82
  • For Customer Insights Professionals

    Report:Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook

    Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

    • Downloads: 1137
  • For Customer Insights Professionals

    Report:Personal Identity And Data Management

    Vision: The Personal Identity And Data Management Playbook

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

    • Downloads: 1054
  • For Customer Insights Professionals

    Report:Implement Effective Social Listening Capabilities In China

    Multinational Enterprises Should Revamp Their Social Listening Practices For China

    Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteristics,...

    • Downloads: 23
  • For Customer Insights Professionals

    Report:Inject Digital Engagement With Intelligent Measurement

    Performance Management: The Digital Intelligence Playbook

    Customer insights (CI) professionals have an abundance of data resources and technology at their disposal to measure digital customer interactions. But the truth is many fail to translate measurement...

    • Downloads: 688
  • For Customer Insights Professionals

    Report:Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    CI Pros Will Close The Gaps Between Data, Insights, And Action This Year

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the...

    • Downloads: 388
  • For Customer Insights Professionals

    Report:Why Your Enterprise Isn't Intelligent

    Benchmark Your Enterprise Intelligence Against Peer Organizations

    How well do companies leverage their knowledge of customers? Our Q2 2014 Intelligent Enterprise Self-Assessment Scorecard, administered to customer insights (CI) pros and marketing leaders from 77...

    • Downloads: 63
  • For B2C Marketing Professionals

    Report:Mobile's Untapped Value Is In Contextual Data

    Why Contextual Data Will Improve Your Marketing Beyond Mobile

    As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely...

    • Downloads: 272