Bryan Wang

VP & PA Country Manager - China serving CIOs

Bryan serves CIO Professionals and leads a research team that helps Forrester's Business Technology and Marketing & Strategy clients in China as well as the telecom and networking sector for the Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, emerging technologies, digital consumer trends, digital disruptions, and digital transformation strategies across technology management, marketing, and other business units at client organizations in the Greater China region. He also helps regional clients with their communication services and infrastructure strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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126 results in Reports

  • Customer Intelligence
  • Past 6 months
  • For Customer Insights Professionals

    Report:Organize For Marketing Measurement

    Organization: The Cross-Channel Attribution Playbook

    Firms are eager to develop a fully integrated marketing performance measurement strategy as the next step in optimizing marketing budgets and plans. But how do they manage the process? This report...

    • Downloads: 380
  • For Marketing Leadership Professionals

    Report:Mobile Push Notifications: Do They Save Or Spend Consumers' Time?

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    US consumers' No. 1 reason for opting in to almost any type of app's push notification — whether it's a new coupon alert or a breaking news report — is universal: They want real-time...

    • Downloads: 36
  • For Customer Insights Professionals

    Report:Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    CI Pros Will Close The Gaps Between Data, Insights, And Action This Year

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the...

    • Downloads: 365
  • For Customer Insights Professionals

    Report:Brief: Cultural And People Challenges Delay Enterprise Intelligence

    Increased competitive pressures, global economic challenges, and increasingly demanding customers have firms seeking ways to transform into customer-centric organizations. These changes have taken...

    • Downloads: 36
  • For Customer Insights Professionals

    Report:Asia Pacific Companies Embrace Customer Analytics, Part 1

    Market Conditions Shape Analytics Priorities

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Business and technology management leaders in Asia Pacific (AP) are actively...

    • Downloads: 93
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Data-Driven Digital Business

    Short-Sighted Analytics Are Hindering Digital Leaders

    Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight...

    • Downloads: 205
  • For Customer Insights Professionals

    Report:Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook

    Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

    • Downloads: 1122
  • For Customer Insights Professionals

    Report:Why Your Enterprise Isn't Intelligent

    Benchmarks: The Customer Insights Practice Playbook

    How well do companies leverage their knowledge of customers? Our Q2 2014 Intelligent Enterprise Self-Assessment Scorecard, administered to customer insights (CI) pros and marketing leaders from 77...

    • Downloads: 60
  • For Customer Insights Professionals

    Report:Five Keys To Unlock Additional Funding For Customer Loyalty

    Business Case: The Customer Loyalty Playbook

    Committing to customer loyalty requires ongoing investment in initiatives that influence both the rational and emotional drivers of loyalty. Many executives intuitively understand that customer...

    • Downloads: 89
  • For Application Development & Delivery Professionals

    Report:Forrester's Best Practices Framework For Customer Service Self-Assessment

    • Downloads: 127
  • For eBusiness & Channel Strategy Professionals

    Report:Quick Take: Aetna Acquires Bswift To Address The Retailization Of Health Insurance

    Health Insurers Must Increase Focus On The Entire Customer Life Cycle

    On November 3, 2014, Aetna announced the acquisition of bswift for approximately $400 million. Bswift is one of the most prominent standalone healthcare exchange technology platforms yet to be...

    • Downloads: 86
  • For eBusiness & Channel Strategy Professionals

    Report:TechRadar™: Retail Analytics Q3, 2014

    The Best Solutions Already Have Broad Adoption

    As retailers look to become customer-obsessed in the age of the customer — through personalization 2.0, a single view of the customer, big data processing, and omnichannel engagement —...

    • Downloads: 328
  • For Customer Experience Professionals

    Report:Brief: Leverage Ethnographic Research To Fully Understand Your Customers

    Don't Risk Customer Understanding Bias By Overrelying On Net Promoter Scores And Customer Satisfaction Surveys

    A comprehensive understanding of customers is critical for driving sustainable improvements in the customer experience (CX). To build a holistic view of the customer, organizations employ two types...

    • Downloads: 129
  • For Customer Insights Professionals

    Report:Brief: Applying Customer Insight To Your Digital Strategy

    Top Lessons Learned From Early Adopters In Asia Pacific

    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

    • Downloads: 171
  • For Customer Insights Professionals

    Report:Elevate Your Approach To Cross-Channel Campaign Measurement

    Performance Management: The Enterprise Marketing Technology Playbook

    The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and deliver sustainable competitive advantage. The processes of measuring and...

    • Downloads: 536
  • For Customer Insights Professionals

    Report:Follow 10 Steps To Successful Social Intelligence Measurement

    Performance Management: The Social Intelligence Playbook

    Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer insights (CI) professionals trying to measure and optimize their ongoing...

    • Downloads: 847
  • For eBusiness & Channel Strategy Professionals

    Report:The Case For Channel-Shifting Customers Online

    Business Case: The B2B eCommerce Playbook

    Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

    • Downloads: 773
  • For Customer Insights Professionals

    Report:Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    And In Turn Lures Business To The Cloud

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's...

    • Downloads: 80
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

    Tools And Technology: The Cross-Channel Attribution Playbook

    In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...

    • Downloads: 441
  • For Enterprise Architecture Professionals

    Report:Are You Using Data To Win? Discover Your Data Management Maturity

    Benchmarks: The Data Management Playbook

    Enterprise architects need to marshal resources to meet the business requirement for fast, accurate data delivery and, at the same time, modernize the platform from the outside in. Forrester...

    • Downloads: 317
  • For Customer Insights Professionals

    Report:How To Make Social Media Data Actionable

    Processes: The Social Intelligence Playbook

    Social media provides customer insights (CI) professionals with a wealth of customer data, an invaluable resource for competing in the age of the customer. But every piece of valuable insight is...

    • Downloads: 2522
  • For Customer Insights Professionals

    Report:Personal Identity And Data Management Success Starts With Customer Understanding

    Processes: The Personal Identity And Data Management Playbook

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 456
  • For Customer Insights Professionals

    Report:Leverage Contextual Privacy To Create Better Location Engagement

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eCommerce and digital marketing teams have leveraged for over a decade with web analytics and online measurement...

    • Downloads: 86
  • For CIO Professionals

    Report:Accelerating Technology Change Restructures US Services Employment

    Human Middleware And Transaction Processing Jobs Are Becoming Obsolete

    A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

    • Downloads: 85
  • For Customer Insights Professionals

    Report:Personal Identity And Data Management

    Vision: The Personal Identity And Data Management Playbook

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

    • Downloads: 1040