Bryan Wang

VP & PA Country Manager - China serving CIOs

Bryan serves CIO Professionals and leads a research team that helps Forrester's Business Technology and Marketing & Strategy clients in China as well as the telecom and networking sector for the Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, emerging technologies, digital consumer trends, digital disruptions, and digital transformation strategies across technology management, marketing, and other business units at client organizations in the Greater China region. He also helps regional clients with their communication services and infrastructure strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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140 results in Reports

  • Customer Intelligence
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:How To Make Insurance Brands Relevant Again

    Use Digital Touchpoints To Shift From Compensation To Prevention

    Insurance has become commoditized. Personal lines customers especially shop around and are easily lost to a lower price. Insurers have been searching for ways to revamp their brands and to...

    • Downloads: 264
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

    Rate Reform Creates Powerful Incentive For Effective Digital Sales

    Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With...

    • Downloads: 108
  • For eBusiness & Channel Strategy Professionals

    Report:Use Analytics To Build Mobile Advantage

    Performance Management: The Mobile eBusiness Playbook

    Consumer expectations have shifted. As a result of their perpetual mobile connections, consumers have experienced what Forrester calls a mobile mind shift: the expectation that they can get relevant...

    • Downloads: 607
  • For Customer Insights Professionals

    Report:Brief: Demystifying Real-Time Interaction Management

    Anchor Your Contextual Marketing Engine With This System Of Engagement

    Customer obsession requires marketers to rethink campaigns and instead deliver self-perpetuating cycles of insight-driven interactions. We believe that firms will assemble contextual marketing...

    • Downloads: 82
  • For Customer Insights Professionals

    Report:Pave A Clear Path To Advanced Loyalty

    Road Map: The Customer Loyalty Playbook

    Customer insights (CI) professionals striving to increase customer loyalty face many challenges, including me-too strategies, disparate data, siloed customer insights, and inadequate measurement...

    • Downloads: 549
  • For eBusiness & Channel Strategy Professionals

    Report:The Business Case For Virtual Agents

    Why A Personalized Virtual Agent Is The Right Tool For Today's Self-Service Driven Consumer

    Virtual agents have evolved from simple, self-service chat-bots to today's personalized, data-driven answer engines that deliver customer value in both sales and service engagements. eBusiness...

    • Downloads: 219
  • For Customer Insights Professionals

    Report:Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook

    Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

    • Downloads: 1107
  • For Marketing Leadership Professionals

    Report:Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

    • Downloads: 295
  • For Customer Insights Professionals

    Report:Customer Insights Services Landscape 2014

    Have Vendors Kept Up With Your Changing Needs?

    When we published the first customer insights (CI) services landscape in 2011, the market was in the throes of change. As CI pros were facing the explosion of channels like social and mobile, a...

    • Downloads: 278
  • For CIO Professionals

    Report:Accelerating Technology Change Restructures US Services Employment

    Human Middleware And Transaction Processing Jobs Are Becoming Obsolete

    A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

    • Downloads: 81
  • For Customer Experience Professionals

    Report:Brief: Leverage Ethnographic Research To Fully Understand Your Customers

    Don't Risk Customer Understanding Bias By Overrelying On Net Promoter Scores And Customer Satisfaction Surveys

    A comprehensive understanding of customers is critical for driving sustainable improvements in the customer experience (CX). To build a holistic view of the customer, organizations employ two types...

    • Downloads: 120
  • For Security & Risk Professionals

    Report:Know Your Adversary

    Five Steps To Incorporate Adversary Intelligence Into Your Cybersecurity Program

    In February 2013, incident management and forensics expert Mandiant issued a report exposing the identities of three members of a cyberespionage group known as APT1. Then in May 2014, the US...

    • Downloads: 188
  • For Application Development & Delivery Professionals

    Report:The Customer-Activated Enterprise

    Closing The Customer-Employee Gap

    Customers increasingly use digital technologies to "activate" their suppliers, throwing off significant and highly valuable data in the process; they expect enhanced value across all touchpoints in...

    • Downloads: 119
  • For Customer Insights Professionals

    Report:Innovate To Become Attribution Masters

    Continuous Improvement: The Cross-Channel Attribution Playbook

    Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...

    • Downloads: 182
  • For Enterprise Architecture Professionals

    Report:Are You Using Data To Win? Discover Your Data Management Maturity

    Benchmarks: The Data Management Playbook

    Enterprise architects need to marshal resources to meet the business requirement for fast, accurate data delivery and, at the same time, modernize the platform from the outside in. Forrester...

    • Downloads: 263
  • For CMO Professionals

    Report:Brief: B2B CMOs Drive Content Marketing Results By Fostering Direct Involvement

    Benchmark Data Shows That Content Marketing Maturity Improves As Team Participation Increases

    Eager to put content marketing to work by attracting buyer attention and generating demand, business-to-business (B2B) CMOs often turn to agencies and freelancers to boost their content marketing...

    • Downloads: 173
  • For Customer Insights Professionals

    Report:Listening Platforms Won't Become A Major Marketing Technology In 2015

    Tools And Technology: The Social Intelligence Playbook

    Social listening platforms — software platforms that capture, manage, and enable analysis of social data — are essential tools for social marketers and customer insights (CI) pros alike,...

    • Downloads: 1191
  • For Customer Insights Professionals

    Report:Follow 10 Steps To Successful Social Intelligence Measurement

    Performance Management: The Social Intelligence Playbook

    Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer insights (CI) professionals trying to measure and optimize their ongoing...

    • Downloads: 836
  • For CIO Professionals

    Report:It's Time To Take Your Data To Market

    Your Data May Have Tremendous Commercial Potential

    Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial...

    • Downloads: 244
  • For Application Development & Delivery Professionals

    Report:Better Customer Relationships Require Trusted Data

    High quality customer data is required to support every point in the customer journey. The right customer information in context allows companies to deliver positive customer experiences which can...

    • Downloads: 198
  • For CIO Professionals

    Report:Welcome To The World Of Watson Engagement Advisor

    Cognitive Computing Tackles Customer Engagement

    In 2014, IBM launched the Watson Group, its first new business unit in 19 years, to bring Watson to the market as a business technology application. Watson's unique value lies in its ability to take...

    • Downloads: 114
  • For Customer Insights Professionals

    Report:Create An Evolved Loyalty Strategy, Not Just An Effective Program

    Executive Overview: The Customer Loyalty Playbook

    In the age of the customer, it's more important than ever to engage effectively with your customers — how, when, and where they desire. To do this, customer insights (CI) professionals must...

    • Downloads: 1007
  • For Marketing Leadership Professionals

    Report:Make The Most Of Analytics To Meet Your Mobile Objectives

    Performance Management: The Mobile Marketing Playbook

    In Europe and in the US, mobile now represents, on average, more than 20% of overall traffic to websites. For some companies, including many in media, more than half of all visits come via mobile...

    • Downloads: 812
  • For CMO Professionals

    Report:The CMO's Role In Closing The Customer-Employee Gap

    The Customer-Activated Enterprise

    This report, originally written for application development and delivery professionals, includes content relevant to chief marketing officers (CMOs), especially those leading marketing for...

    • Downloads: 102
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 269