Bryan Wang

VP & PA Country Manager - China serving CIOs

Bryan serves CIO Professionals and leads a research team that helps Forrester's Business Technology and Marketing & Strategy clients in China as well as the telecom and networking sector for the Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, emerging technologies, digital consumer trends, digital disruptions, and digital transformation strategies across technology management, marketing, and other business units at client organizations in the Greater China region. He also helps regional clients with their communication services and infrastructure strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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961 results in Reports

  • Past 6 months
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 147
  • For Analyst Relations Professionals

    Report:Forrester's Core Industry Analyst Relations Scorecard

    This self-assessment tool helps AR managers review their current industry analyst relations (AR) programs, analyze their weaknesses, and identify what they need to change if their programs are to...

    • Downloads: 46
  • For Security & Risk Professionals

    Report:Know Your Adversary

    Five Steps To Incorporate Adversary Intelligence Into Your Cybersecurity Program

    In February 2013, incident management and forensics expert Mandiant issued a report exposing the identities of three members of a cyberespionage group known as APT1. In May 2014, the US Department of...

    • Downloads: 317
  • For Customer Experience Professionals

    Report:The Customer Experience Curriculum

    The Skills, Knowledge, And Mindset Behind Great Experiences

    In the age of the customer, companies differentiate by delivering superior customer experiences. That requires all employees to become customer-obsessed and acquire the skills and knowledge they need...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:SharePoint's Future: Engagement Workplaces For Customer Operations

    SharePoint's Days As A Broad Middleware Suite Are Over

    It's time for enterprise customers to narrow their expectations of SharePoint; some should reduce SharePoint's role in their application strategies. Once a server suite addressing six major...

    • Downloads: 102
  • For Infrastructure & Operations Professionals

    Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

    Business Case: The Workforce Enablement Playbook

    This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

    • Downloads: 1462
  • For Application Development & Delivery Professionals

    Report:Update 2014: Forrester’s BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

    • Downloads: 267
  • For Enterprise Architecture Professionals

    Report:The Age Of The Customer Is Shaking Up Integration Technologies And Practices

    It's Time To Renew Your Integration Strategy And Architecture

    Application integration, the replication of operational data and data warehouses, and integration between trading partners all have a long history. While firms have established practices to achieve...

    • Downloads: 179
  • For eBusiness & Channel Strategy Professionals

    Report:Nailing In-Store Pickup

    Meeting And Exceeding The Expectations Of Today's Shopper

    Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers, with...

    • Downloads: 205
  • For Security & Risk Professionals

    Report:Quick Take: The State Of Privacy In The Union

    President Obama Introduces Privacy Initiatives With High Merit But Low Potential

    United States President Barack Obama introduced several proposed privacy initiatives in his 2015 State of the Union address and in preview comments he made to the Federal Trade Commission (FTC) the...

    • Downloads: 77
  • For Application Development & Delivery Professionals

    Report:Organize To Deliver And Manage Application Transformation

    Organization: The Business Applications Playbook

    Every firm faces a central dilemma: how to resolve the standardization and differentiation of its business apps to the satisfaction and benefit of all within the organization. Matching the upgrade...

    • Downloads: 734
  • For Infrastructure & Operations Professionals

    Report:Create A Customer Engagement Network For Your BT Agenda

    Connecting Your Customer To The Business Requires A New Network Strategy

    As infrastructure and operations (I&O) leaders move to support a business technology (BT) agenda, they will come to the difficult realization that their current network infrastructure can't support...

    • Downloads: 68
  • For Customer Insights Professionals

    Report:Adopt The Right Marketing Metrics To Measure Success

    Performance Management: The Cross-Channel Attribution Playbook

    The ultimate goal of cross-channel attribution measurement is to help marketers understand what's working and what isn't — by recalculating key performance indicators (KPIs) in a more accurate,...

    • Downloads: 540
  • For Customer Experience Professionals

    Report:Slowing Economic Growth Threatens Customer Experience Focus

    Know How To Defend CX Programs In Economically Uncertain Times

    The World Bank recently predicted that the global economy will grow by 3.0% in 2015 — down from the 3.4% growth it forecast in June 2014. This lower growth projection reflects a less optimistic...

    • Downloads: 98
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 277
  • For B2C Marketing Professionals

    Report:Making Sense Of New Video Consumption Behavior

    The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes

    Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

    • Downloads: 394
  • For B2C Marketing Professionals

    Report:Fraud And Fat Fingers Distort The Mobile Advertising Landscape

    Publishers And Marketers Must Act Now To Stop Fraud's Spread To Mobile Ad Inventory

    Consumers are rapidly shifting their digital interactions to mobile devices, pushing publishers and marketers to deliver content and advertising across multiple screens. But defining a meaningful...

    • Downloads: 54
  • For B2C Marketing Professionals

    Report:The New Mobile Mind Shift Index: China

    Mobile Expectations Are High In The Largest Smartphone Market

    Marketers in China are lagging behind consumers in mobile adoption, and they need to do a better job understanding mobile behavior trends to develop effective mobile strategies. Forrester's newly...

    • Downloads: 68
  • For Customer Experience Professionals

    Report:Brief: What's Different About Mobile Customer Experience In China?

    Chinese mobile users have different expectations and different mobile moments than their Western peers. When designing a mobile website or app for them, customer experience (CX) professionals need to...

    • Downloads: 70
  • For Infrastructure & Operations Professionals

    Report:Beware The Pitfalls Within Networking For Hybrid Cloud

    Networking Has A Ways To Go To Make Hybrid Cloud Simple

    While we would all like hybrid cloud configurations to be simple and easy, the current economic, physics, and security realities result in infrastructure integration challenges that can be complex...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:Accelerate Product Design With Digital Workspaces For 3D Visualization

    Recent Innovations In Graphics Hardware And Digital Workspace Technologies Improve Coordination Across Distributed Design Teams

    There are few things more fundamental to the competitiveness of your business than the way engineers design and develop products. 3D product design, visualization, and life-cycle management software...

    • Downloads: 52
  • For CIO Professionals

    Report:Market Overview: Service App Stores

    A New Product Category Emerges

    As part of their business technology (BT) agenda, CIOs will have to ensure a coherent, end-to-end self-service experience across all types of users, assets, and deployment targets. We recently...

    • Downloads: 124
  • For B2B Marketing Professionals

    Report:Metrics That Matter For B2B Marketers

    Revenue Impact Should Top How CMOs Measure Marketing Performance

    CMOs frequently ask Forrester which metrics they should monitor and report. Business-to-business (B2B) CMOs need to do more than measure activities like click-through rates and event attendees; they...

    • Downloads: 1079
  • For eBusiness & Channel Strategy Professionals

    Report:Avoid The Rush And Deal With The Realities Of Same-Day Delivery

    Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability

    Same-day delivery is often touted in the media as the next standard for fulfilling online orders, but many retailers struggle to see the viability of offering this service as a long-term business...

    • Downloads: 161
  • For Infrastructure & Operations Professionals

    Report:Assess Technology Management's Impact On Employee Performance And Flow

    Use Our Survey To Analyze What's Affecting Employee Performance So You Can Invest Where It Matters Most

    Chances are your organization measures technology management's success or failure in terms of budget discipline, responsiveness, compliance, or other operational factors. Such goals are relatively...

    • Downloads: 44