Bryan Wang

VP & PA Country Manager - China serving CIOs

Bryan serves CIO Professionals and leads a research team that helps Forrester's Business Technology and Marketing & Strategy clients in China as well as the telecom and networking sector for the Asia Pacific region. Bryan offers strategic advice and guidance to clients in the areas of mega trends, emerging technologies, digital consumer trends, digital disruptions, and digital transformation strategies across technology management, marketing, and other business units at client organizations in the Greater China region. He also helps regional clients with their communication services and infrastructure strategies in Asia Pacific.

Bryan is a highly sought-after contributor to the media's coverage of the tech industry and regularly speaks at industry events in China and Asia.

Previous Work Experience

Bryan came to Forrester through its acquisition of Springboard Research, where he has established its China operation. Before joining Springboard, Bryan was the regional managing director for In-Stat's operations in Asia, where he was responsible for all research and consulting business. Prior to In-Stat, Bryan was a program manager for Frost & Sullivan, focusing on networking and telecom services research for the Asia Pacific region.

Education

Bryan graduated with a bachelor's degree in computing from the National University of Singapore.

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1018 results in Reports

  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:How Ready Is Your Commerce Platform For Responsive Web?

    An Analysis Of The Leading Commerce Suite Vendors' Responsive Web Maturity

    Delivering optimized commerce experiences across an increasingly diverse landscape of mobile, tablet, and desktop browsers is now an imperative for eBusiness teams. Responsive web design (RWD) has...

    • Downloads: 112
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Demandware Gears Up To Enter The Store

    Demandware's Acquisition Of Tomax Accelerates In-Store Ambitions, But Retailers Will Likely Take A "Wait and See" Approach

    Demandware announced on January 12 its intent to the acquire Tomax, a Salt Lake City-based provider of point-of-service (POS), store operations, and merchandising solutions, a decision that will...

    • Downloads: 89
  • For Customer Insights Professionals

    Report:Building Data Stewardship Is A New Customer Insights Imperative

    Organization: The Personal Identity And Data Management Playbook

    In anticipation of the increasing adoption of personal identity and data management (PIDM) tools and services, customer insights (CI) leaders will be held increasingly accountable for their...

    • Downloads: 452
  • For Customer Insights Professionals

    Report:Be A Loyalty Company, Not A Company With A Loyalty Program

    Vision: The Customer Loyalty Playbook

    Customer loyalty practices come with a lot of baggage: They have become synonymous with points, discounts, and rewards. But it's time for a reality check. Loyalty is both behavioral and emotional,...

    • Downloads: 255
  • For B2B Marketing Professionals

    Report:How Customer Activation Better Wins And Serves Business Buyers

    Customer-activated enterprises are firms that turn every customer interaction into new ways to differentiate experiences, deliver value, and capture value. Since marketing benefits the most when...

    • Downloads: 115
  • For Analyst Relations Professionals

    Report:Industry Analyst Relations And Influence

    Influence: The Industry Analyst Relations Playbook

    Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

    • Downloads: 402
  • For Application Development & Delivery Professionals

    Report:Transform The Contact Center For Customer Service Excellence

    Executive Overview: The Contact Centers For Customer Service Playbook

    Customers increasingly demand effortless customer service over a range of touchpoints and agent-assisted, self-service, digital, and social communication channels. Customer service executives face...

    • Downloads: 1458
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: Five Ways To Modernize Your Storage Strategy

    Cloud Storage, Flash Arrays, And Software-Defined Storage Take Center Stage

    Infrastructure and operations (I&O) professionals are struggling to evolve their infrastructure to meet the daunting scalability, performance, and rapid provisioning challenges created by the latest...

    • Downloads: 98
  • For Security & Risk Professionals

    Report:Structure Your Security Practice For Success

    Organization: The S&R Practice Playbook

    CISOs should be constantly evaluating the structure and make-up of their organization to make sure it aligns with business needs. Your staff and your reporting structure will determine whether you...

    • Downloads: 772
  • For CMO Professionals

    Report:Don't Let Muddled Messaging Compromise Customer Experience

    Accelerate Your Journey To Customer Obsession With Consistent Message Management

    Savvy CMOs know that contextual, relevant engagement helps their company connect with customers through all stages of the customer life cycle. But communication can become muddled as different...

    • Downloads: 139
  • For Customer Insights Professionals

    Report:Master Your Mobile Loyalty Moments

    Continuous Improvement: The Customer Loyalty Playbook

    Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and moments...

    • Downloads: 775
  • For Enterprise Architecture Professionals

    Report:Increased Satisfaction With ECM Driven By Data And Engagement With Business Stakeholders

    Continuous Improvement: The Content Management Playbook

    After years of tepid satisfaction rates, enterprise architect (EA) professionals are, at last, seeing improved results for enterprise content management (ECM) deployments. Successful deployments...

    • Downloads: 449
  • For Customer Experience Professionals

    Report:Federal Agencies Must Improve Their Customer Experience

    Upgrading federal customer experience (CX) has never been more vital. Despite years of mandates to improve, federal agencies are still providing substandard experiences — and their poor CX...

    • Downloads: 100
  • For Enterprise Architecture Professionals

    Report:Brief: Why Enterprise Architecture And Customer Experience Teams Need Each Other

    Customer experience (CX) professionals trying to change their organization's operations to deliver sustainable CX improvements will eventually hit a wall when the size and scope of change becomes too...

    • Downloads: 116
  • For CMO Professionals

    Report:Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

    • Downloads: 114
  • For Application Development & Delivery Professionals

    Report:Map The Way To Your CRM Business Outcomes

    Road Map: The CRM Playbook

    When application development and delivery (AD&D) professionals create a customer relationship management (CRM) road map, they need to evaluate alternative CRM tactics, identify and leverage synergies...

    • Downloads: 588
  • For Customer Insights Professionals

    Report:Organize For Marketing Measurement

    Organization: The Cross-Channel Attribution Playbook

    Firms are eager to develop a fully integrated marketing performance measurement strategy as the next step in optimizing marketing budgets and plans. But how do they manage the process? This report...

    • Downloads: 389
  • For Customer Experience Professionals

    Report:Getting Help With Customer Journey Maps

    Processes: The Customer Experience Ecosystem Playbook

    Companies use journey maps for both tactical and strategic purposes. But they struggle to get the best results when they don't have the right insights, skills, and tools. Consultancies, agencies,...

    • Downloads: 350
  • For Enterprise Architecture Professionals

    Report:Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook

    The last business revolution emphasized faster and more efficient business processes. Today, we live in the information age where competitiveness and growth is fueled by what you know and how well...

    • Downloads: 816
  • For Enterprise Architecture Professionals

    Report:Uncover Critical Process Gaps To Accelerate Business Change

    Assessment Framework: The Business Process Management Playbook

    The age of the customer raises the bar for business process management (BPM) excellence. Establishing a high-impact program requires that teams build a portfolio of new capabilities that blend...

    • Downloads: 1458
  • For CIO Professionals

    Report:Your BT Agenda Demands A Hybrid Cloud Storage Strategy

    How You Handle Storage Will Heavily Influence Your Cloud Success

    Hybrid clouds are the future state of compute and storage for enterprises in the age of the customer. In recent years, hybrid cloud storage has evolved and become a deployment methodology that can...

    • Downloads: 145
  • For eBusiness & Channel Strategy Professionals

    Report:Build A World-Class B2B eCommerce Business

    Executive Overview: The B2B eCommerce Playbook

    Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

    • Downloads: 994
  • For B2B Marketing Professionals

    Report:Apply The Hawthorne Effect For Continuous Improvement

    Continuous Improvement: The Channel Partner Loyalty Playbook

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

    • Downloads: 49
  • For CMO Professionals

    Report:What The Enterprise Marketing Software Suites Forrester Wave™ Means For CMOs

    The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014

    This report, originally written for customer insights (CI) professionals, includes content relevant for chief marketing officers (CMOs). With marketing-related spending comprising 13% of all software...

    • Downloads: 122
  • For B2B Marketing Professionals

    Report:Channel Partner Loyalty Capabilities Assessment

    Forrester's Channel Partner Loyalty Capabilities Assessment is a tool that illustrates and scores the seven critical program elements that contribute to channel partner loyalty.

    • Downloads: 57