Why Read This
There are millions of mobile apps out there, and they're all competing for the same consumers. Companies hoping to reach customers through the mobile channel need to ensure that their apps get high ratings. In short, stars matter. So what's the best way to structure a development shop to build a highly rated app? For this report, which is the processes report of the mobile app development playbook for application development and delivery (AD&D) professionals, we spoke with more than a dozen leading mobile app developers about how they build, test, and release their top-rated mobile apps. We've abstracted out common development best practices that these shops use to build five-star mobile apps. This report was originally published on November 7, 2012; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in December 2014.