Why Read This
In the past few years, we've handled hundreds of client inquiries regarding which technology approach best suits mobile app development needs. The most common question: "Should we go with a native application development approach, use HTML5, or go hybrid?" Our answer — it's not really a question of either/or; it's which approach best fits the app in question. Choosing an approach depends upon answers to key questions about the targeted users, business objectives, and the strategies employed to achieve those objectives. Answering these questions and identifying how much investment is available for development and maintenance will help developers select the right approach. This report was originally published on January 5, 2012; Forrester reviews and updates it periodically for continued relevance and accuracy.
Tags: Application Development Processes & Tools, Application Infrastructure Technologies, Architecture & Technology Strategy, Customer Experience Management, Hybrid Application Development, Mobile Application Development, Mobile Application Platforms, Mobile Apps, Mobile Web, Omnichannel Customer Experience, Programming Languages, Web Development