Why Read This
Rising mobile banking adoption, coupled with increasing customer expectations, means banks are under pressure to develop advanced mobile banking capabilities. Urgent business needs often make banks quickly prioritize implementable single-channel solutions over more sophisticated but slower-to-implement cross-channel solutions. eBusiness executives need to be aware of the tradeoffs of channel-related decisions. This report discusses the various roads toward the different flavors of mobile banking solutions, identifies some tradeoffs, and provides an overview of mobile banking and IT services vendors that can help banks get the mobile banking solution best-suited to their individual environment. This report replaces the previous tools and technologies report, "Building Next-Generation Mobile Banking," originally issued to clients on January 2, 2013. It is completely rewritten based on new research.
Tags: Banking, Commerce Solutions, Consumer Mobility, Cross Channel Strategies, Customer Experience Management, eCommerce, Financial Services, Marketing & Strategy, Mobile Apps, Mobile Banking, Mobile Commerce (mCommerce), Multichannel Customer Experience