Skip to main content

Save or Share this Report

Business Technographics

Forrester Analytics Business Technographics® Data And Analytics Survey, 2020

Surveyed Date
June 2020
Number of Respondents


Survey Topics

  • Priorities and structure
  • Insights-driven business maturity assessment
  • Data, data management, and analytics
  • Artificial intelligence
  • Automation
  • Cloud
  • Internet of things (IoT) and analytics
  • Purchase source
  • Budget

Survey Methodology

The Forrester Analytics Business Technographics Data And Analytics Survey, 2020, was fielded in March and April 2020. This online survey included 3,399 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with 100 or more employees.

Forrester Analytics' Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics' Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards