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Business Technographics

Business Technographics® Marketing Survey, 2020

Surveyed Date
August 2020
Number of Respondents


Survey Topics

  • Organizational information — priorities and challenges
  • Organizational information — structure
  • Budget detail
  • Demand management
  • Content marketing
  • Marketing innovation maturity assessment
  • Relationship with IT
  • Technology adoption and usage
  • B2B marketing measurement and analytics
  • B2C marketing measurement and analytics
  • Data and analytics
  • Customer experience

Survey Methodology

The Forrester Analytics Business Technographics Marketing Survey, 2020, was fielded between May and July 2020. This online/CATI survey included 1,900 respondents from companies with 500 or more employees (US, UK, France, Germany, China, India) or 100 or more employees (Canada, Australia).

Forrester Analytics’ Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services and in marketing efforts. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics' Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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