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Business Technographics

Forrester Analytics Business Technographics® Priorities And Journey Survey, 2020

Surveyed Date
March 2020
Number of Respondents


Survey Topics

  • Technology involvement
  • Budget questions
  • IT transformation maturity assessment
  • Technology breakout
  • Change in technology spending
  • Priorities and priority actions
  • IT and technology priorities
  • Industry-specific priorities
  • Purchase details
  • Impacts
  • Execution
  • Core content
  • Vehicle and content pairing
  • Vehicles by source
  • Purchase process role
  • Purchase source
  • Psychographics

Survey Methodology

The Forrester Analytics Business Technographics Priorities And Journey Survey, 2020, was fielded between December 2019 and January 2020. This online survey included 19,739 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with two or more employees.

Forrester Analytics' Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics’ Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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