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Business Technographics

Business Technographics® Software Survey, 2020

Surveyed Date
December 2020
Number of Respondents
3,794

Description

Survey Topics

  • Priorities and structure
  • Software strategy
  • General software questions
  • Application portfolio
  • Packaged software — adoption and vendors
  • Software as a service (SaaS)
  • Platform as a service (PaaS)
  • Custom software development
  • Budget and spending
  • Purchase source

Survey Methodology

The Forrester Analytics Business Technographics Software Survey, 2020, was fielded between August and September 2020. This online survey included 3,794 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with two or more employees.

Forrester Analytics’ Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services and in marketing efforts. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics’ Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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