Why Read This
Business leader interest in Web 2.0 technologies has led software vendors of all stripes to add social layers to their applications. Sixty-five percent of firms have adopted at least one Web 2.0 technology, but businesses are focusing on a subset of tools — wikis, discussion forums, and blogs. How are they using these tools? While there are many internal and external uses, businesses have zeroed in on information capture and dissemination. In light of this, marketers should position these technologies to address specific business processes in order to gain business leader and information worker buy-in.