Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For B2C Marketing Professionals

    REPORT: How To Measure Social Programs

    Performance Management: The Social Marketing Playbook

    December 12, 2018 Melissa Parrish, Jessica Liu

    Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This performance management report of the social marketing playbook shows marketers the three levels of measurement they need to focus on and introduces new methods, data, and vendors that can help. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Location Intelligence Platforms, Q4 2018

    Tools And Technology: The Digital Intelligence Playbook

    December 5, 2018 James McCormick, Emily Miller

    In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: The Three-Part Guide To BI Modernization

    Vision: The Business Intelligence Playbook

    December 4, 2018 Boris Evelson

    A single, on-premises, enterprise business intelligence (BI) platform, based on a single enterprise data warehouse and a single data integration platform, is an unattainable dream — and a thing of the past. Customer and market demands require multiple Agile BI options to deliver insights when the business demands them, not when your technology team is ready to deliver. This report makes recommendations to application development and delivery (AD&D) pros working on BI initiatives on how to modernize BI architecture for greater agility and faster application delivery.

  • For Application Development & Delivery Professionals

    REPORT: Upgrade Your BI Data Architecture For Agile Insights, Part 1

    The Three-Part Guide To BI Modernization

    December 4, 2018 Boris Evelson

    The three-tier "layer cake" business intelligence (BI) architecture based on ETL, an enterprise data warehouse, and a BI tool is inflexible and outdated. This report, part one of our BI modernization series, gives recommendations to application development and delivery (AD&D) pros working on BI initiatives on how to upgrade their BI data architecture with the latest technologies for greater agility and faster application delivery.

  • For Application Development & Delivery Professionals

    REPORT: Get Faster And Better Insights From Your BI Tools, Part 2

    The Three-Part Guide To BI Modernization

    December 4, 2018 Boris Evelson

    A single enterprise business intelligence (BI) platform that only targets descriptive and diagnostic analytics applications is a thing of the past, especially for large enterprises. This report explains why application development and delivery (AD&D) pros working on BI initiatives need to upgrade to modern BI platforms that offer machine learning capabilities, integrate multiple BI platforms into a BI fabric environment, and include other relevant BI technologies for greater agility and faster application delivery.

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