Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For Customer Insights Professionals

    REPORT: Need External Data? Explore The New Data Landscape

    Companion To The Insights Professional's Guide To External Data Sourcing

    April 10, 2019 Jennifer Belissent, Ph.D.

    The growing number of data providers makes navigating the new data landscape daunting. Data originators, data aggregators, data brokers, curated and self-service marketplaces, and insights service providers deliver new, alternative data to market, while data from governments, universities, nonprofits, and international organizations further expands the pool. This report provides business insights pros with an overview of the options for sourcing external data and complements Forrester's companion report on best practices for data sourcing.

  • For Customer Insights Professionals

    REPORT: The Insights Professional's Guide To External Data Sourcing

    Beginner Level: Data Practices For Insights-Driven Businesses

    April 10, 2019 Jennifer Belissent, Ph.D.

    Decision makers want to better leverage data insights — no longer only from their own internal data. External data adds context and drives differentiation. With a growing variety of data sources available, the data economy is booming. Yet as data requests increase and the potential sources diversify, many organizations struggle to scale their data sourcing practices. This report offers customer insights (CI) pros best practices from experienced data users in finding the right data, acquiring and integrating it, and capturing use and experience with the data.

  • For Customer Insights Professionals

    REPORT: Forrester Infographic: Think You're Doing Data Sourcing Right? Think Again

    A Visual Summary Of The Insights Professional's Guide To External Data Sourcing

    April 10, 2019 Jennifer Belissent, Ph.D.

    Decision makers know they need to be insights driven to create differentiation and competitive advantage. And they know that their own internal data is not enough. In today's competitive environments, decision makers want to get any insights they can — from any source. Yet as the use of data spreads across companies — from IT to marketing to sales to operations — data teams can't keep up with requests for external data. This infographic provides an overview of Forrester's guidance for improving external data sourcing and scaling to meet the growing demand.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Enterprise BI Platforms, Q1 2019

    Forrester's Overview Of 41 Enterprise Business Intelligence Platform Providers

    March 26, 2019 Boris Evelson

    You can use enterprise business intelligence (BI) platforms to turn raw data into meaningful signals and then turn those signals into actionable insights to effect tangible business outcomes. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) pros should use this report to understand the value they can expect from an enterprise BI platform provider and to select one based on size and functionality.

  • For Enterprise Architecture Professionals

    REPORT: The Five Key Trends That Will Shape Your 2019 Content Services Strategy

    Landscape: The Enterprise Content Management Playbook

    February 25, 2019 Cheryl McKinnon

    Five key trends are shaping the enterprise content management (ECM) space. New business objectives, market imperatives, and cloud-based platforms compel technology and business decision makers to take a fresh look at their strategy and the platforms underlying it. This report will help enterprise architecture (EA) professionals make informed decisions about their content management agenda. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to reflect new market trends across the landscape.

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