Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: The Dawn Of Digital Decisioning

    New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business

    April 19, 2018 John R. Rymer, Mike Gualtieri

    A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning models about customers and business operations to automate actions (including advising a human agent) for individual customers through the right channels. Read on to learn about the requirements driving these new use cases, their potential to improve customer experiences, and the challenges application development and delivery (AD&D) pros face in building them.

  • For Enterprise Architecture Professionals

    REPORT: Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook

    April 16, 2018 Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to gauge how others invest in enterprise content management (ECM) for better employee engagement, automation, and customer experience.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Use The Goal-Question-Metric-Data Framework To Drive Outcomes From Data And Insights

    Beginner Level: Process Practices For Insights-Driven Businesses

    March 26, 2018 Cinny Little

    Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. These businesses work differently: They use data for insights that are always actionable; they continuously learn and invest strategically; and they make insights-to-action a team sport. A key success factor for insights-driven businesses is alignment on the actions and outcomes that matter most. This report provides a framework that CI pros can use along with their business, operations, data, and technology colleagues to achieve that alignment.

  • For Application Development & Delivery Professionals

    REPORT: Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook

    March 20, 2018 Boris Evelson

    Application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives need to understand whether their BI environment is performing well or could use a strategy tune-up, resource injection, business and technology organization realignment, or even a complete reassessment. Forrester recommends that AD&D pros working on BI initiatives use the benchmarks in this report to measure and assess the efficiency and effectiveness of their BI environments. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This edition factors in new data from Forrester's Q4 2016 global survey on various aspects of BI.

  • For Application Development & Delivery Professionals

    REPORT: AI Unlocks The Business Intelligence In BI

    Continuous Improvement: The Business Intelligence Playbook

    March 1, 2018 Boris Evelson, Kjell Carlsson, Ph.D.

    Business intelligence (BI) technology is the foundation of an insights-driven business. But even enterprises committed to data-driven decision making and that utilize modern BI tools frequently fail to transform data into actionable insights and tangible business outcomes — they are not yet insights driven. This report will guide application development and delivery (AD&D) pros working on BI initiatives on which artificial intelligence (AI) technologies they can deploy to boost BI capabilities.

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