Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For CIO Professionals

    REPORT: Top Research For CIOs: Q2 2018

    Effectively Navigate The World Of Artificial Intelligence

    June 6, 2018 Matthew Guarini

    Artificial intelligence (AI) has quickly transitioned from exclusive and cutting edge to a strategic differentiator for enterprises. Getting the most out of AI means looking beyond technology, getting to the heart of business transformation, and navigating a new and complex market ecosystem. This report highlights insights from Forrester's recent AI research curated specifically for CIOs to help as you navigate the AI waters.

  • For B2B Marketing Professionals

    REPORT: Anchor Sales And Marketing Alignment With Revenue Growth Analytics

    Best Practices To Collaborate On Analytics That Supports Growth

    May 30, 2018 Allison Snow

    Analytics programs can be linchpins to revenue growth. But, too often, marketing and sales teams, operating with different perspectives and practices, fail to optimize the ROI of analytics efforts. Salespeople remain unconvinced when analytics challenges their existing assumptions; marketers unveil early-stage sales metrics that miss the mark. This report provides B2B marketers with best practices for leveraging analytics as a basis of collaboration between sellers, marketers, and other stakeholders to drive revenue growth.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Predictive Analytics And Machine Learning Solutions, Q2 2018

    Forrester's Overview Of 34 PAML Solution Providers

    April 26, 2018 Mike Gualtieri, Kjell Carlsson, Ph.D.

    You can use predictive analytics and machine learning (PAML) solutions to help data science teams become more productive, foster collaboration, and drive business outcomes. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) pros should use Forrester's Now Tech report to understand the value they can expect from a PAML solution provider and select vendors based on size and tool set approach.

  • For Application Development & Delivery Professionals

    REPORT: The Dawn Of Digital Decisioning

    New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business

    April 19, 2018 John R. Rymer, Mike Gualtieri

    A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning models about customers and business operations to automate actions (including advising a human agent) for individual customers through the right channels. Read on to learn about the requirements driving these new use cases, their potential to improve customer experiences, and the challenges application development and delivery (AD&D) pros face in building them.

  • For Enterprise Architecture Professionals

    REPORT: Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook

    April 16, 2018 Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to gauge how others invest in enterprise content management (ECM) for better employee engagement, automation, and customer experience.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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