Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Data & Analytics Survey, 2017: Overview

    A Business Technographics Presentation

    October 16, 2017 Brian Luu, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017. Topics include the top data-driven initiatives; business intelligence drivers and challenges; ownership of customer insights tasks and responsibilities; the adoption of analytics technologies; artificial intelligence (AI) use cases, benefits, and challenges; and the commercialization of data. We have analyzed the results for a variety of segments like the C-suite, by industry, and by technology versus business leaders. Our analysis reveals that most C-suite leaders have appointed a chief data officer and are recruiting more employees with advanced data skills. Data security and privacy are the biggest roadblocks when orchestrating a firm’s business intelligence strategy. Respondents expect AI technologies to improve online security, but they will also give rise to new security threats. The opportunity for commercializing data looks promising; some key industries are already doing this to a much higher degree than others.

  • For Application Development & Delivery Professionals

    REPORT: Stay On Top Of New BI Technologies To Lead Your Enterprise Into The Not-Too-Distant Future

    Continuous Improvement: The Business Intelligence Playbook

    October 13, 2017 Boris Evelson

    Many business intelligence (BI) environments built on earlier-generation platforms fail to deliver fast, agile, and actionable business insights. As market dynamics change quickly in the age of the customer, so do the data and analytics technologies that have recently become available to BI developers and users. This report gives application development and delivery (AD&D) professionals a glimpse into the emerging BI technologies available today that will transform their existing data and analytics investments into systems of insight.

  • For Enterprise Architecture Professionals

    REPORT: Vendor Landscape: Graph Databases

    Leverage Graph Databases To Succeed With Connected Data

    October 6, 2017 Noel Yuhanna

    Whether you are doing customer analytics, fraud detection, or risk assessment, you need connected data. While linking a few data points or data sources is often simple, creating connections with significant amounts of heterogeneous data requires a radically new approach. Enterprise architects should read this report to learn how the new and emerging graph database technology offers the ability to link pieces of data easily to create more meaningful and actionable insights. This report was originally published as a market overview in 2015; we've updated it to reflect new vendors and a broader set of emerging use cases.

  • For Customer Insights Professionals

    REPORT: The State Of Customer Analytics 2017

    Benchmarks: The Customer Analytics Playbook

    September 25, 2017 Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement pros. In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2016 benchmarks, we see firms adopting more analytics techniques for deeper customer understanding. We also uncovered three levels of analytics sophistication — leaders, followers, and laggards.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Customer Analytics Service Providers, Q3 2017

    These 10 Providers Transform Big Customer Data Into Big Value

    September 25, 2017 Brandon Purcell

    In our 33-criteria evaluation of customer analytics service providers, we identified the 10 most significant ones — Allant Group, BRIDGEi2i Analytics Solutions, Clarity Insights, CSS Corp, Experfy, Fractal Analytics, Genpact, LatentView Analytics, Mu Sigma, and Tiger Analytics — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

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