Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For Customer Insights Professionals

    REPORT: The State Of Customer Analytics 2017

    Benchmarks: The Customer Analytics Playbook

    September 25, 2017 Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement pros. In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2016 benchmarks, we see firms adopting more analytics techniques for deeper customer understanding. We also uncovered three levels of analytics sophistication — leaders, followers, and laggards.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Customer Analytics Service Providers, Q3 2017

    These 10 Providers Transform Big Customer Data Into Big Value

    September 25, 2017 Brandon Purcell

    In our 33-criteria evaluation of customer analytics service providers, we identified the 10 most significant ones — Allant Group, BRIDGEi2i Analytics Solutions, Clarity Insights, CSS Corp, Experfy, Fractal Analytics, Genpact, LatentView Analytics, Mu Sigma, and Tiger Analytics — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: Next-Generation Business Intelligence Is Here — More Automated, Pervasive, And Actionable

    Vision: The Business Intelligence Playbook

    September 15, 2017 Boris Evelson

    Older-generation business intelligence (BI) applications cost too much and take too long to develop and deploy. In the next two to five years, only the insights-driven enterprises — those that can react swiftly to new and constantly changing customer and regulatory requirements — will succeed and survive. In this report, we reveal how application development and delivery (AD&D) pros can transform their existing data and analytics investments into systems of insight with fully automated, pervasive, and actionable BI. This is an update of a previously published report; Forresterreviews and updates it periodically for continued relevance and accuracy.

  • For Customer Experience Professionals

    REPORT: The Seven Top Questions About Journey Analytics

    Journey Analytics Improves Interactions And Predicts Future Behavior

    September 14, 2017 Joana van den Brink-Quintanilha

    Journey analytics is a hot topic because it can help firms move the needle on customer obsession. But misconceptions about what journey analytics is and how it's done get in the way. Forrester defines journey analytics as a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior. This report answers the top questions we get about journey analytics to help customer experience (CX) professionals guide these efforts.

  • For CIO Professionals

    REPORT: Chief Data Officers Play A Leading Role In Business Transformation

    Data Leaders Embrace A New Strategic Mandate

    September 11, 2017 Jennifer Belissent, Ph.D., Elizabeth Cullen

    Until recently, the chief data officer (CDO) was the new kid on the block. Today, half of data and analytics decision makers report working for a firm with a CDO. At the 11th Annual MIT Chief Data Officer and Information Quality Symposium, emerging data leaders described new initiatives that demonstrate a shift in their responsibilities from "defensive" to "offensive" or value-generating. This report helps CIOs understand their colleagues' new responsibilities and how best to partner with them to drive data innovation and business transformation.

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