Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For CIO Professionals

    REPORT: Insights-Driven Businesses Set The Pace For Global Growth

    The Vision Report Of The Insights-Driven Business Playbook

    October 19, 2018 Brian Hopkins, James McCormick, Ted Schadler

    A new kind of company — we call them insights-driven businesses — has formed. They are growing at an average of more than 30% annually and are on track to earn $1.8 trillion by 2021. These customer-obsessed firms systematically harness insights across their organization and implement them to create competitive advantage through software. Read this report to find out how insights-driven business are different from most data-aware firms and how CIOs can help redirect their firm's data ambitions toward effective insights and action. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up

    October 18, 2018 John R. Rymer, Mike Gualtieri

    In Forrester's evaluation of the emerging market for digital decisioning platforms, we evaluated the 11 most significant providers in the category — Appian, AuraPortal,, FICO, IBM, InRule, Pegasystems, Red Hat, SAS Institute, Sparkling Logic, and TIBCO Software. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. Application development and delivery (AD&D) professionals can use this review to select the right partner for their digital decisioning needs.

  • For Customer Insights Professionals

    REPORT: Storytelling And Data Visualization Will Turbocharge Insights-Driven Action

    Beginner Level: People Practices For Insights-Driven Businesses

    October 10, 2018 Cinny Little

    Despite continuous investment, customer insights (CI) professionals' data and insights practices aren't keeping up with the expectations of device-hopping customers. The fix: To remain competitive, firms must transform into being insights driven, driving insights to actions that improve business outcomes. This report provides practical advice for data-aware firms on how to use storytelling to establish adoption of insights-driven practices. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Natural Language Generation

    Natural Language Generation Gives Human-Computer Interfaces The Gift Of Gab

    October 9, 2018 Brandon Purcell, Boris Evelson

    Companies are using natural language generation (NLG) to create written reports, explain visualizations in business intelligence (BI) tools, and develop chatbots and voice assistants that interact with customers. CIOs and business technology leaders should read this report to learn more about how NLG is developing artificially intelligent systems that "speak" to users.

  • For Customer Insights Professionals

    REPORT: The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018

    Road Map: The Customer Analytics Playbook

    September 28, 2018 Brandon Purcell

    AI technologies are evolving fast and growing increasingly critical to firms' ability to win, serve, and retain customers. The imperative exists for these firms not to just adopt a singular AI tech but rather to have access to an arsenal of AI tech that will improve their ability to generate and act on critical business insights. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 14 technology categories that support business intelligence (BI). Customer insights (CI) pros should read this report to shape their firm's investment in these technologies.

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