Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Latest Research

  • For Customer Insights Professionals

    REPORT: Storytelling And Data Visualization Will Turbocharge Insights-Driven Action

    Establish Your Insights-Driven Practices With These Essential Skills

    November 22, 2017 Cinny Little

    Despite continuous investment, customer insights professionals' data and insights practices aren't keeping up with the expectations of device-hopping customers. The fix: To remain competitive, firms must transform to being insights-driven, driving insights to actions that improve business outcomes. This report provides practical advice for data-aware firms on how to use storytelling to establish adoption of insights-driven practices.

  • For Application Development & Delivery Professionals

    REPORT: Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    November 17, 2017 Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio that helps them become a insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to business change and assimilate new technologies. We've updated the original playbook report for continued relevance and accuracy, including data from the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017.

  • For B2B Marketing Professionals

    REPORT: Metrics That Matter For B2B Marketers

    Performance Management: The B2B Marketing Playbook

    November 16, 2017 Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers provide insight on what matters most to execs and the board: growth in customers, revenue, and profit. While marketers do need to capture a wide range of metrics, this report shows them how to measure marketing's contribution to revenue as a function of customer acquisition and installed base growth. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy. This version factors in new ideas and new data — but most significantly, it includes an additional metric: engagement.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    November 10, 2017 Peter Wannemacher, Benjamin Ensor, Jacob Morgan

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win, serve, and engage customers, as regulators continue to promote competition. But while 2018 will bring many digital upgrades, few financial services companies will do enough to truly differentiate their brands and remain relevant to customers. Many firms risk being left behind. This brief outlines Forrester's predictions for the financial services industry in 2018.

  • For CIO Professionals

    REPORT: Predictions 2018: IoT Moves From Experimentation To Business Scale

    November 9, 2017 Michele Pelino, Jeffrey S. Hammond, Charlie Dai, Paul Miller, Jennifer Belissent, Ph.D., Julie A. Ask, Nigel Fenwick, Frank E. Gillett, Thomas Husson, Merritt Maxim

    Business stakeholders and CIOs across all vertical markets are planning and deploying IoT solutions to bridge the physical and digital worlds of their organizations to create new opportunities for growth. This report shares Forrester's 2018 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

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