Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

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51 results in Reports

  • Analytics Applications
  • Past 12 months
  • For Customer Insights Professionals

    Report:Market Overview: Real-Time Interaction Management

    Vendors Hone Their Contextual Marketing Capabilities

    Customers increasingly expect to be treated as individuals. That means personalized and contextually relevant real-time interactions. Customer insights (CI) professionals must assemble a contextual...

    • Downloads: 179
  • For Customer Insights Professionals

    Report:Brief: Predictive Social Analytics Is On The Horizon

    Most of the analytics that social listening platforms provide are retrospective and explanatory — any listening platform on the market can provide data about spikes in volume or analysis on the...

    • Downloads: 131
  • For Application Development & Delivery Professionals

    Report:Quick Take: Amazon Web Services Democratizes Machine Learning

    The Amazon Web Services (AWS) train keeps on a rolling for developers. This time it is a fully managed machine learning service that lets developers create predictive models. Launched on April 9,...

    • Downloads: 98
  • For B2B Marketing Professionals

    Report:Metrics That Matter For B2B Marketers

    Revenue Impact Should Top How CMOs Measure Marketing Performance

    CMOs frequently ask Forrester which metrics they should monitor and report. Business-to-business (B2B) CMOs need to do more than measure activities like click-through rates and event attendees; they...

    • Downloads: 1073
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015

    Predict And Prosper With One Of These 13 Solutions

    Good news! Predictive analytics is within easy reach for all enterprises if they choose the right big data predictive analytics solution to meet their needs. In Forrester's 45-criteria evaluation, we...

    • Downloads: 577
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    If you're not thinking about how innovation in wearable computing will affect enterprises in 2015, you're slipping into the minority: Wearable devices — and the apps, software, and services...

    • Downloads: 877
  • For CIO Professionals

    Report:Case Study: How Data Can Enable Business Disruption

    German E-tailer reBuy Disrupts Retail Dynamics Through Intelligent Data Usage

    The use of data has evolved to the point where data has become the enterprise's most critical business asset in the age of the customer. The business model of reBuy reCommerce — the leading...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:You Can't Personalize Digital Experiences Without Predictive

    Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack

    Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

    • Downloads: 251
  • For Enterprise Architecture Professionals

    Report:Big Data Architectures Force An Overhaul Of Roles And Responsibilities

    Moving Data Prep To The Edges Provides The Scalability We've Been Missing

    Business intelligence (BI) and analytics investments are not sustaining expected returns, but business decision-makers can expect evolving data management and analytics technology, married to...

    • Downloads: 206
  • For Application Development & Delivery Professionals

    Report:Internet Of Things Applications Hunger For Hadoop And Real-Time Analytics In The Cloud

    IoT Data Strains And Stresses Traditional Application Designs

    Getting true value from the Internet of Things (IoT) requires application development and delivery professionals to find an economical way to collect, store, process, and analyze the data it...

    • Downloads: 307
  • For Application Development & Delivery Professionals

    Report:Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

    Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction

    Part of the promise of online dating services like eHarmony and Match.com is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

    • Downloads: 144
  • For Application Development & Delivery Professionals

    Report:Banking Of The Future: How Banks Will Use Digital Capabilities To Remain Competitive

    Banking In 2030 Will Define Broad Requirements For Banking Applications

    Today's banks are concerned about risk, capital, return on equity, business secrets, and customer data. In the past, change has often been slow and longer-term target states have typically been very...

    • Downloads: 413
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 352
  • For CIO Professionals

    Report:Healthcare Meets Cognitive Computing

    Can Artificial Intelligence Fix Healthcare? Slowly

    Cognitive computing is finding a foothold in the US healthcare industry, where scientists, doctors, payers, and patients are finding places to use this disruptive technology to optimize care, improve...

    • Downloads: 237
  • For CIO Professionals

    Report:Brief: Drive Digital Service Transparency And Efficiency With Data And Analytics

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 92
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    Tools And Technology: Business Processes Management Playbook

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 344
  • For Customer Experience Professionals

    Report:Brief: Social Analytics Will Make It Easier For Employees To Respond To Customer Problems

    Innovative Analysis Technologies Help Workers Makes Sense Of Vast Data Repositories

    Businesses' massive data collection efforts have created a massive problem: How can workers find the right data nugget when they need it? The solution, it turns out, may be right under their noses....

    • Downloads: 143
  • For B2B Marketing Professionals

    Report:Improve Sales Hiring With Better Use Of Technology And Analytics

    To keep pace with the growing expectations of executive decision-makers and other people involved in buying business products and services, sales enablement professionals must improve their capacity...

    • Downloads: 90
  • For Application Development & Delivery Professionals

    Report:Big Data Options In The Cloud

    You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

    So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

    • Downloads: 435
  • For Customer Insights Professionals

    Report:Compare Your Enterprise Intelligence

    Intelligent Enterprise Benchmarking Toolkit

    This benchmark toolkit is a companion to "Why Your Enterprise Isn't Intelligent." The toolkit is a detailed account of all answered questions in the Q2 2014 Intelligent Enterprise Self-Assessment...

    • Downloads: 26
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics: Majority Of Firms Lack Sophistication

    Benchmarks: The Customer Analytics Playbook

    To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 170 customer analytics and...

    • Downloads: 289
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

    Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

    The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

    • Downloads: 138
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Technical Big Data Questions

    The volume of big data-related inquiries from Forrester clients has mushroomed in the past year, indicating that enterprise architects have moved from casually watching the space to planning actual...

    • Downloads: 367
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 326
  • For Application Development & Delivery Professionals

    Report:Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook

    All modern enterprises and organizations are drowning in huge oceans of data. It's a double-edged sword, however. On the one hand, having and using this wealth of data can mean the difference between...

    • Downloads: 216