Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

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41 results in Reports

  • Analytics Applications
  • Past 12 months
  • For B2B Marketing Professionals

    Report:Brief: Five Keys To Sales Enablement Automation Success

    Set Yourself These Objectives When Implementing SE Automation

    B2B marketers face an overwhelming array of sales enablement (SE) technologies that run across a broad spectrum of features and functionality. Five key areas, ranging from content management to...

    • Downloads: 45
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Insights Service Providers

    New Insights Service Providers Hail From Diverse Origins

    The emergence of insights services has radically changed the market for data and analytics technologies, giving decision-makers direct access to the insights they need to transform their business....

    • Downloads: 116
  • For Enterprise Architecture Professionals

    Report:Brief: SAS Bets Its Future On An Insight Platform

    The New SAS Viya Platform Is At The Heart Of The Firm's Modernization Strategy

    SAS has large industry footprint and a long tradition as an advanced analytics leader. If you work for a large enterprise, SAS is likely present somewhere at your organization. However, SAS has been...

    • Downloads: 59
  • For Application Development & Delivery Professionals

    Report:Use Human-Machine Partnerships To Continuously Improve Decisions

    Continuous Improvement: The Business Intelligence Playbook

    Even after your organization has invested millions in business intelligence (BI) processes and technologies, how do you know whether the decisions you are making based on the insights provided by BI...

    • Downloads: 76
  • For Customer Insights Professionals

    Report:Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

    • Downloads: 1324
  • For Customer Experience Professionals

    Report:The Top 10 Voice Of The Customer (VoC) Program Questions Answered

    The Value Of VoC Programs, VoC Program Best Practices, And Ways That VoC Programs Drive CX Management Maturity

    The VoC helps improve customer experience (CX) and drive significant business value. To help organizations get the most out of their VoC programs, Forrester answered the most common questions that we...

    • Downloads: 1056
  • For Enterprise Architecture Professionals

    Report:Insight Platforms Accelerate Digital Transformation

    A New Class Of Software Makes It Easier To Turn Big Data Into Action

    All of your business digital ambitions involve better analytics, but the complexity of managing big data and advanced analytics is driving down satisfaction, despite investment. Read this report to...

    • Downloads: 268
  • For CIO Professionals

    Report:Mature Business Intelligence Software Market? Far From It

    ForecastView Document

    Business intelligence (BI) and analytics software — key components of systems of insight (SoI) — extract raw data from transactional and other operational applications; transform it into information...

    • For eBusiness & Channel Strategy Professionals

      Report:Analyze This: Web Style Analytics Enters The Retail Store

      Performance Management: The Digital Store Playbook

      eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

      • Downloads: 815
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Big Data Streaming Analytics, Q1 2016

      Streaming Analytics Are Critical To Building Contextual Insights For Internet-Of-Things, Mobile, Web, And Enterprise Applications

      Everybody is talking about real-time contextual app experiences, but nobody is doing anything about it. That's because most AD&D pros aren't fully exploiting real-time streaming data that flows from...

      • Downloads: 345
    • For Customer Insights Professionals

      Report:Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

      Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

      Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

      • Downloads: 99
    • For Enterprise Architecture Professionals

      Report:TechRadar™: Big Data, Q1 2016

      Big Data Is Critical Technology For Insights-Driven Businesses

      To remain competitive, firms absolutely must mine insights from vast and diverse data sets. However, the complexity of the big data technology ecosystem can stall key initiatives to improve customer...

      • Downloads: 611
    • For Application Development & Delivery Professionals

      Report:Boost Customer Insights With Actionable Marketing Dashboards

      A Practical Guide For Technology And Business Professionals To Collaboratively Build Effective Marketing Dashboards

      In this report, application development and delivery (AD&D) pros will learn about the strategies, goals, objectives, and challenges that their customer insights (CI) colleagues face when defining...

      • Downloads: 142
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Customer Analytics Solutions, Q1 2016

      The 11 Providers That Matter Most And How They Stack Up

      In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney...

      • Downloads: 438
    • For Application Development & Delivery Professionals

      Report:Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

      Vision: The Business Intelligence Playbook

      Today's business intelligence (BI) applications cost too much and take too long to develop and deploy. In the next two to five years, only the enterprises that can react swiftly to new and constantly...

      • Downloads: 180
    • For Enterprise Architecture Professionals

      Report:Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

      Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies

      The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

      • Downloads: 266
    • For Enterprise Architecture Professionals

      Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

      Landscape: The Enterprise Content Management Playbook

      This report identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how enterprise architecture (EA) professionals address their ECM...

      • Downloads: 1565
    • For Customer Insights Professionals

      Report:Deciphering A Fragmented Customer Analytics Ecosystem

      Tools And Technology: The Customer Analytics Playbook

      With the increased focus on insights-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently...

      • Downloads: 3421
    • For Application Development & Delivery Professionals

      Report:Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

      Executive Overview: The Business Intelligence Playbook

      Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinventing the wheel,...

      • Downloads: 502
    • For Enterprise Architecture Professionals

      Report:Case Study: Monsanto Relies On Neo Technology To Deliver Faster Analytics On Connected Data

      With graph database technology gaining maturity, enterprise architects should consider making it part of their database management plans to support faster analytics and transactions, especially for...

      • Downloads: 77
    • For CIO Professionals

      Report:Redefine IBM's Role In Your BT Strategy

      IBM Is A Great BT Partner If You Have Complexity Of Systems Or Complexity Of Tech Requirements

      IBM is a major player in the enterprise technology landscape. Like most large tech vendors, it is navigating the transition from information technology (IT) that underpins business operations to...

      • Downloads: 257
    • For Application Development & Delivery Professionals

      Report:Insights Services Disrupt The Data And Analytics Market

      New Services Improve Access To Insights But Cannibalize Traditional Markets

      Concerned with time-to-market and inspired by new cloud models, business and technology decision-makers increasingly look to service providers for relevant insights that they can apply directly to...

      • Downloads: 236
    • For Customer Insights Professionals

      Report:Drive Intelligent Customer Interactions With Spatial Analytics

      The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

      • Downloads: 173
    • For Application Development & Delivery Professionals

      Report:Spatial Data Provides The Context For Better Customer Experience

      Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior...

      • Downloads: 134
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

      Five Top Vendors Have Significantly Improved Their Offerings

      Hadoop is data's darling for a reason — it thoroughly disrupts the economics of data, analytics, and data-driven applications. Enterprise adoption is mandatory for firms that wish to double-down on...

      • Downloads: 523